The development of new media?

The term new media has unknowingly penetrated into our lives, and new words such as cloud computing, big data, and backend are gradually emerging. But, how many do you know about the future development trends of new media?

What is new media?

New Media refers to the current environment where everything is a media. To put it simply: New Media is an environment.

New media provides users with information and entertainment services through the Internet, broadband LAN, wireless communication network, satellite and other channels, as well as computers, mobile phones, digital TVs and other terminals. Such as digital magazines, digital newspapers, digital radio, mobile text messages, mobile TV, Internet, desktop windows, digital TV, digital movies, touch media, etc.

New media is a media form that uses digital technology and network technology. Compared with the four traditional media: newspapers, outdoor, radio, and television, new media is vividly called the "fifth media" .

The future trend of new media?

1. The digital media era has arrived

According to statistics, China's information and communication technology has developed very rapidly in 2019, with scores already exceeding the global average and becoming the fastest-growing country in the world. One of the ten countries.

The rapid development of digital media has promoted China's growth, and the pace of building a cyber power is getting faster and faster. Focusing on "Made in China 2025", we will promote the integrated development of the Internet and digital technology with the economy and society.

2. Intelligent Internet is accelerating

The combination of media and artificial intelligence technology has entered product form from early concepts, and the application of intelligent recommendations, speech recognition, intelligent sensors and other technologies is being re-emphasized. Shaping all aspects of news production and transmission, smart mobile Internet is gaining momentum.

For new media, the future technological development direction will definitely be: interconnection of everything and accelerated intelligence.

3. Media integration and innovative development

We all know that traditional media have faced many challenges under the impact of technology: the reorganization of print media and the integration of regional media will all be staged in the future.

In the process of coexisting and developing with traditional media, new media will maintain the thinking of the new era, prioritize mobile and intelligence, and aim to produce high-quality content works.

In the future integration and development process, some evaluation indicators and systems will inevitably be determined, which is exactly what new media needs.

4. The construction of Internet content is gradually standardized

The content of the Internet has moved towards standardization and healthy construction. The construction of some mainstream discourse systems has achieved preliminary achievements, and the awareness of the entire network's position is strengthening.

The 7th China Online Audiovisual Conference.

5. Content payment has become a profit hotspot

The most typical one is Douyin, which we are most concerned about. The entry of some "official accounts" has a very good influence.

In the "post-truth" era, reports that present objective facts and in-depth information are particularly valuable. The same is true in the field of new media products, where the value of content is even more important.

The era of knowledge payment has begun. As the field of content payment continues to expand, knowledge IP and knowledge leaders continue to emerge. Short videos and audios will become the main product forms in the content payment industry.

However, how to ensure a high open rate for paid knowledge products will become an important issue. Content payment has also become a new way to creatively export China’s excellent traditional culture.

6. Social products have become a new force

According to China's digital industry data analysis: It is estimated that the number of social retail users in China will reach 573 million in 2020.

With the continuous improvement of WeChat’s ecological functions and the fierce competition among various e-commerce platforms, the socialization of e-commerce has become a current hot topic. Social e-commerce models such as Pinduoduo, Xiaohongshu, Youzan, and Yunji have very effectively solved the problem of difficulty in obtaining traffic for traditional e-commerce. By fully exploring the value of individual users and communities, they can effectively conduct product and product sales with trust and connections as the core. Platform promotion.

In the future, new media will still be full of infinite possibilities, and the aspects involved will continue to cover all aspects of people's basic necessities of life.

Reference materials: People's Daily Online, Economic Daily