Methods of shaping corporate culture

The so-called corporate culture is the sum of material culture and spiritual culture formed in the process of production development. Here I tell you how to shape corporate culture with examples.

How to shape corporate culture

The shaping of corporate culture is a very arduous and complicated project. The construction of excellent corporate culture is not as simple as formulating a system and putting forward a slogan. It needs enterprises to consciously and purposefully summarize, refine, advocate and strengthen, and it needs four links: investigation and research, freeze-frame design, practice consolidation and improvement.

1, investigation and study. To shape corporate culture, we must first investigate and study the business scope, members' quality, main contradictions, the region where the enterprise is located, the external human environment, the fine tradition of the enterprise, the existing culture and the adaptability of the existing culture.

2, freeze-frame design. The shaping and freeze-frame design of corporate culture is to express the values of the enterprise in exact and easy-to-understand words after the first step of investigation and become a fixed concept of the enterprise.

3. Practice consolidation. That is, to apply the values established by corporate culture to all business activities of enterprises, we must first actively create an operating mechanism of corporate culture that adapts to the new culture; Secondly, through lectures, media and recreational activities, we can cultivate a strong cultural public opinion atmosphere and subtly convey new corporate culture information; Thirdly, strengthen and infiltrate intangible enterprise values into every strategic goal, strategic decision, business activities and rules and regulations of the enterprise with the system; In addition, it is necessary to encourage correct behavior to establish typical and advanced figures in time, which will reappear and then become a habit to stabilize and penetrate into people's ideas. At the same time, it will not inspire others to set an example and produce imitation effect.

4. Improvement. After corporate culture is frozen and consolidated in practice, its core content is generally not easy to change. However, with the change of internal and external environment, corporate culture should be further enriched, improved and improved according to development. The shaping of corporate culture is a process of continuous accumulation, integration and change, and it is an endless and constantly improving project.

Elements of corporate culture

Corporate culture consists of several elements, the most influential of which is * * * common values, code of conduct, image and image activities.

1 and * * * share the same value. Values are people's general and fundamental views on things and goals. * * * The same values of an enterprise mean that members of an enterprise organization or group share the same values. A successful enterprise must have a clear concept of values, and every employee of the enterprise is willing to follow this clear proposition, which is values. China's older generation of national entrepreneurs (founder of Minsheng Shipping Company) Lu Zuofu advocated? Individuals serve the cause and the cause serves the society. Personal service is super-paid, and professional service is super-economical. ? To establish? Serve the society, facilitate the people, develop industries, and make the country rich and strong? The value concept of serving the people and the country has promoted the development of Minsheng Company.

2. Code of conduct. It includes enterprise system and enterprise mission. Enterprise code of conduct refers to the standard of conduct established by enterprise groups, which is the manifestation of the consistency and institutionalization of the overall behavior of all employees in enterprises.

Enterprise system is formed in the practice of production and operation, which is mandatory for people's behavior and can guarantee certain rights. From the hierarchical structure of enterprise culture, enterprise system belongs to the middle level, which is the expression of spiritual culture and the guarantee of material culture realization.

Enterprise mission refers to the role and responsibility that enterprises should play in social and economic development. It refers to the fundamental nature and reasons for the existence of enterprises, explains the business fields and business ideas of enterprises, and provides the basis for the establishment of enterprise goals and the formulation of strategies.

3. Corporate image. Corporate image? Shape? Is it an external cause? Elephant? It is the internal factor of corporate image. Corporate image is expressed through external characteristics and corporate strength. The corporate image expressed through external characteristics is called superficial image, such as signboard, facade, logo, advertisement, trademark, clothing, business environment and so on. It gives people an intuitive feeling and is easy to form an impression. The image expressed through management strength is called deep image, which is the concentrated expression of internal factors of the enterprise, such as personnel quality, production and operation ability, management level, financial strength and product quality.

4. Image activities. Image activities Managers of enterprise organizations spend a lot of time engaging in activities that can influence culture, change or improve corporate image. Enterprises can design organizational structure or part of organizational structure to change or strengthen the values enjoyed by enterprises according to the needs of development.

The Importance of Shaping Corporate Culture

Corporate culture is a new modern enterprise management theory. In order to truly enter the market and embark on a road of rapid development, good benefits, continuous improvement of overall benefits and coordinated economic development, enterprises must further promote the construction of corporate culture.

1. Corporate culture is the cornerstone of corporate strategy. Corporate culture does not provide correct guiding ideology for the formulation, implementation and control of corporate strategy. Corporate culture determines corporate strategy, even success or failure.

2. Culture is the key for an enterprise to implement its strategy. After the formulation of enterprise organizational strategy, all members need to actively and effectively implement it, and corporate culture is an important means to stimulate people's enthusiasm and unify employees' will.

3. Excellent corporate culture can correctly guide employees' ideas and behavior norms. In the final analysis, cultural construction is the work of being a man, and it is to integrate the concept of people-oriented and serving the masses into the whole process of work.

4. Excellent corporate culture can enhance the core competitiveness of enterprises and adapt to the development requirements of advanced productive forces. Which enterprise has cultural advantages, which enterprise has competitive advantages, benefit advantages and development advantages. A successful enterprise should not only have a perfect corporate governance structure, competitive products, innovative managers and management teams, but also have a distinctive, positive and harmonious corporate culture. 5. Excellent corporate culture can enhance corporate cohesion. In the enterprise, the corporate culture of dedication, initiative, hard work, kindness and tolerance will be respected, employees will form correct aesthetics and values, and a good corporate culture will inevitably gradually form and mature. Employees will be full of pride and superiority, work enthusiasm will be higher, efficiency will be higher, full of vitality.

Basic principles of enterprise culture construction

1, firmly establish the people-oriented concept. Give full play to the cohesive, guiding, inspiring and transforming functions of corporate culture, inspire people with vision, unite people with spirit, inspire people with mechanism and cultivate people with environment.

2, corporate culture construction must adhere to the principle of long-term construction and continuous innovation. 3, starting from the reality of the enterprise, the * * * and personality, commonality and personality are well combined to highlight the characteristics.

4, based on the reality of the enterprise, in line with the positioning of the enterprise, the combination of corporate culture construction and solving practical problems of the enterprise, and the combination of production and operation management, ideological and political work and spiritual civilization construction.

5. Promote the construction of corporate culture and fully embody values. That is, the employment concept of meritocracy, efficiency first, diligent study and success, scientific and meticulous management and loyal dedication.