How to make company posters-how to design posters?

How to design a poster design a poster;

1, what is the purpose of this poster?

2. Who is the target audience?

3. How did they accept it?

4. What about posters of other products in the same industry?

5. What is the embodiment strategy of this poster?

6, creative point?

7. Expression techniques?

8. How to combine with products?

First of all, the theme is clear

Second, the key words are prominent (bold and bold, red floating red)

Third, conform to reading habits.

Fourth, arouse the desire to click in the shortest time (try to think)

Fifth, the color should not be too eye-catching (not too fancy)

Six, the number of products should not be too much

Seven, the amount of information should be balanced, there should be gaps.

Leave blank space for pictures and words to breathe.

Eight, design banners

1. Highlight products and their features, and use attractive publicity language to appropriately weaken the company's reputation and logo.

2, the more pictures, the better, highlight the key points, the necessary product description can not be less.

3, reasonable arrangement of screen content, highlight the key points, the necessary product description can not be less.

4. Colors should not be exaggerated, and strive to create a pleasant and comfortable sensory experience.

1, full visual impact, can be achieved through images and colors.

2. The content expressed in the poster is concise, and the main appeal points are grasped.

3, the content should not be too much.

4, generally based on pictures, supplemented by copywriting.

5. The theme font is eye-catching.

Poster design must have considerable appeal and artistic appeal, and mobilize factors such as image, color, composition and sense of form to form a strong visual effect; Its pictures should have a strong visual center, be novel and concise, and have unique artistic style and design characteristics.

How to design the poster? Can be designed with PS.

Poster design is based on

Computer graphic design

With the development of advertising industry, new occupations based on technology application came into being. The main feature of this professional technology is to express advertising elements such as images, words, colors, layout and graphics.

Combined with the characteristics of advertising media, the creative design activities or processes of graphic art are carried out on the computer through relevant design software to express the purpose and intention of advertising.

Poster is an art of information transmission and a popular propaganda tool. Posters are also called posters. It is a large oil painting stuck on the street wall and hung in the window, attracting the attention of passers-by with its eye-catching picture.

In a sense, the 20th century was a century of political propaganda, and posters, as a way of propaganda, reached its peak at that time, including two eras.

World War

, the Soviet revolution and construction,

Spanish civil war

It is also the peak of political poster creation, especially in the first 50 years of the twentieth century, which is the golden age of propaganda posters.

Question: How do advertising companies make posters? What software do you usually use? Common software commonly used by advertising companies

Photoshop, Illustrator, PageMaker, Freehand, CorelDraw and other design software commonly used by advertising companies.

Software introduction

Photoshop:

Learn the comprehensive application of image processing, editing, channels, layers and paths; Correction of image color; The use of various special effect filters; The generation of special words; Image output and optimization, etc. Flexible use of layer styles, fluid deformation, fading and masking to produce ever-changing image special effects.

Page producer:

Learn the basic rules, usage and skills of typesetting design, the use of toolboxes and shortcut keys, menu functions and operation skills, precautions for publications, books, publicity color pages and output, and advanced professional typesetting methods for newspapers and magazines.

llustrator:

Learning how to draw graphics, package and make publiCIty pages will make it easier for you to design logos and ci. In less than a month, you will become a real master of fine arts. Learning it on the basis of Photoshop will be even more powerful and the efficiency will be doubled.

Unarmed:

Whether it is personal work design, company logo, poster production, it can be easily completed and applied to advertising, printing and other industries.

CorelDraw:

By integrating CorelDRAW9' s all-round design and webpage functions into the existing design scheme, vector illustrations, designs and images are made, and company logos, briefings, color pages, manuals, product packaging, logos and webpages are carefully designed.

There are other softwares, but all of them are specialized in different fields, and different softwares need different degrees in different designs.