What does advertising VI mean_What does publicity VI mean?

VI: Visual Identity

VI: A complete and systematic visual expression system centered on logos, standard words, and standard colors. Convert the above abstract concepts such as corporate philosophy, corporate culture, service content, and corporate norms into concrete symbols to create a unique corporate image. In CI design, visual identity design is the most communicable and infectious, the easiest to be accepted by the public, and is of great significance.

VI system:

A. Basic element system: such as company name, corporate logo, corporate shape, standard words, standard colors, symbolic patterns, slogans, etc.

B. Application system: product styling, office supplies, corporate environment, transportation, clothing, advertising media, signboards, packaging systems, official gifts, displays and printed publications, etc.

The main contents of a set of VI design:

I. Basic element system

A. Logo

B. Standard words

C. Standard colors

D. Combination of logos and standard words .

II. Application system

A. Office supplies: envelopes, stationery, notes, business cards, badges, work ID cards, invitations, folders, letters of introduction, accounts, memos, information bags, official documents, forms, etc.

B. The external architectural environment of the enterprise: architectural shapes, company flags, corporate facades, corporate signs, public signs, road signs, advertising towers, neon advertisements, courtyard beautification, etc.

C. Internal architectural environment of the enterprise: internal department signs, commonly used signs, floor signs, corporate image signs, flags, billboards, POP advertisements, shelf signs, etc.

D. Transportation: cars, vans, buses, trucks, tool trucks, tank trucks, ships, airplanes, etc.

E. Clothing and accessories: manager uniforms, management uniforms, employee uniforms, ceremonial uniforms, cultural shirts, ties, work caps, buttons, epaulettes, badges, etc.

F. Advertising media: TV advertising, magazine advertising, newspaper advertising, online advertising, street sign advertising, poster advertising, etc.

G. Product packaging: carton packaging, paper bag packaging, wooden box packaging, glass container packaging, plastic bag packaging, metal packaging, ceramic packaging, wrapping paper.

H. Official gifts: T-shirts, ties, tie clips, lighters, key tags, umbrellas, medals, gift bags, etc.

I. Display: window display, exhibition display, shelf product display, display product display, etc.

J. Printed materials: company profile, product brochures, product introductions, calendars, etc.

VI design content

01 Business card design (Chinese style)

02 Business card design (Western style)

03 Business card design (Chinese and Western style)

04 Letter paper (blank)

05 Letter paper (horizontal stripes)

06 Letter paper (square)

07 Envelope (Chinese style)

08 envelope (Western style)

09 briefcase (large, medium, small)

10 information bag (large, medium, small)

11 Fax paper header VI design

12 Note paper

13 Various table formats

14 File folder

15 Company-specific manuscript paper

16 VIP card

17 Guest card

18 Pass

19 Sticker

20 Notebook cover

21 Contract cover

22 Plan cover

23 Business label stickers

24 Aviation envelope cover

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26 special poster paper (folio, 4K length)

27 trophy

28 paper cup VI design

29 file format

30 Office Pen

31 Computer Report

32 Message Note

33 Wrapping Paper VI Design (Single Color)

< p>34□ Wrapping Paper VI Design (Double Color)

35 Wrapping Paper VI (Special Color)

36□ Packaging Paper Bag

37 Handbag Design

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38□Tape

39□Packaging label

40□Plastic plastic tape for packaging

41□Packaging carton

42□ Gift packaging bag

43 Company flag

44 Commemorative flag

45 Mode hanging flag

46 Straight standing flag< /p>

47 small hanging flags

48 small hanging flags

49 large hanging flags

50 table flags

51 Banner

52 Reward Flag

53 Commemorative Flag

54 Promotional Flag

55 Celebration Flag

56□Themed flags

57□Other VI designs

58 Male executive uniforms

59 Female executive uniforms

60 Males Uniforms for administrative staff

61 Uniforms for female administrative staff

62□ Uniforms for male production staff

63□ Uniforms for female production staff

64□ Male store clerk uniform

65□Female store clerk uniform

66□Male display staff uniform

67□Female display clerk uniform

68□Male service staff uniforms

69□Female service staff uniforms

70□Male work staff uniforms

71□Female work staff uniforms

< p>72 Male security staff uniforms

73 Female security staff uniforms

74□ Male cleaning staff uniforms

75□ Female cleaning staff uniforms

< p>76□Male chef staff uniforms

77□Female chef staff uniforms

78 Male sportswear (second season)

79 Female sportswear (second season)< /p>

80 sports jacket (second season)

81 sports hat

82□ sports shoes

83 badge

84 Tie clip

85 tie

86 scarf

87 belt

88□ safety helmet

89 work hat

90 employment certificate

91 rain gear (poncho, umbrella)

92□Other VI design

93 TV advertising trademark style

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94 Newspaper Advertising Trademark Style

95 Magazine Advertising Trademark Style

96 Personnel Advertising Trademark Style

97 Company Profile Trademark Style

98 Product Introduction Trademark Style

99□ Promotional DM Merchant

Brand style

100 Product manual trademark style

101□Business card (reply letter) trademark style

102□Poster trademark style

103POP trademark style/POP design

104 slide trademark style

105□Other VI design

106 shape signboard (indoor)

107 Shape Signboard (Outdoor)

108 Straight Signboard Design

109 Horizontal Signboard Design

110 Standing Signboard VI Design

111 Signboard behind the counter

112 Neon sign

113 Building rooftop sign

114 Building floor sign

115□ Signboard under the arcade

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116□Arcade cylindrical signboard

117□Hanging signboard

118 Canvas signboard

119 Outdoor billboard (street sign advertising)

120 No Parking Sign

121 Construction Site Gate

122 Construction Site Office

123□ Construction Site Fence VI Design

124 Construction site slogan stickers

125 Construction site street tree fences

126 Construction site archways

127□Other VI designs

128 Indoor indicator system< /p>

129 outdoor indicator system (public *** area)

130 symbol indicator system

131 department signboard

132 general area signboard

133 Regional signboards

134□Other VI designs

135 Factory appearance ribbons

136 Interior image walls

137 building exterior logo style

138 gate entrance design

139 counter wall design

140 glass door ribbon design

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141 Bulletin Board

142 Mat

143 Trash Can

144 Ashtray

145 Indoor Spiritual Slogan Wall

146□Employee lockers

147□Environmental color markings

148□Other VI designs

149 Business vehicles

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150□Flat truck

151 Transportation vehicle

152 Commercial vehicle

153□ Van truck

154□ Cabin Container truck

155 station wagon

156 passenger car

157 motorcycle

158 bicycle

159 □Trailer head

160□Tractor truck

161□Stacking country

162□Crane

163□Cement mixer truck< /p>

164□Display venue design

165□Display venue visit instructions

166□Display window design

167□Display board VI design< /p>

168□ Stage design

169□ Spiritual fortress design

170□ Product display stand

171□ Product display stand

172□Lighting planning

173□Color planning

174□Moving line planning

175□Other VI design

176 Invitation card (envelope)

177 Birthday card (envelope)

178 Greeting card (envelope)

179 Thank you card (envelope)

180 Christmas Card (envelope)

181 New Year's Card (envelope)

182 Universal Card (envelope)

183□ Almanac

184□ Monthly Calendar

185□ Calendar

186□ Business Diary

187□ Paper

188□ Pencil

189□Ball Pen

190□Pen Holder

191 Umbrella Holder

192 Balloon

193□Mascot Gift

194□Poop

Paper Bricks

195□ Salary Bag

196 Gift Bag

197 Other VI Designs