Corporate culture of Bank of Qinghai

Development Vision: Build a distinctive boutique bank to achieve cross-regional development and maximize corporate value

Mission: Create value for customers, create returns for shareholders, create a future for employees, and contribute to society Create wealth

Market positioning: Based on regional economy, oriented to small and medium-sized enterprises, serving the general public

Core values: Integrity and tolerance, pragmatic dedication, pioneering and innovative, harmonious progress

Management philosophy: efficient, rigorous, standardized, and robust

Business philosophy: market-oriented, customer-centered, benefit-oriented

Service philosophy: sincere, considerate, refined, and efficient

Risk concept: Violation is risk, safety is benefit

Humanistic concept: people-oriented, using people’s wisdom and doing their best

Main promotional language: Hai Na Sanjiang, caring for thousands of families

Team concept: Condensation creates strength, unity creates brilliance

Learning concept: Lasting competitive advantage comes from continuous learning