How to promote health products during the Mid-Autumn Festival

With the Mid-Autumn Festival approaching, health care product manufacturers will naturally not miss this rare sales opportunity. It is precisely because merchants carry out unique marketing activities for festivals time and time again that festival marketing is different from usual ones. The biggest feature of holiday marketing is its immediacy. It may be successful in one fell swoop, or it may be useless. Therefore, how to conduct detailed marketing analysis in advance, formulate special marketing plans and carry out effective control are the three key points to ensure holiday marketing. The Mid-Autumn Festival is more immediacy. For many people, the Mid-Autumn Festival is just a reunion dinner, not even a holiday. Therefore, strictly speaking, apart from the reunion dinner, consumers may only consume in the true Mid-Autumn Festival once, and that is to express family affection. How to market health care products for the Mid-Autumn Festival, the author believes that we should focus on three issues: marketing appeal, terminal appeal and marketing time control, in order to maximize sales during the special period. 1. Make clever appeals and carry out "heart-grabbing" actions to accurately select product appeal points. This is the core of holiday marketing. Since the mainstream direction of festival consumption depends on the cultural connotation of the specific festival, this requires health care companies to make special appeals based on the functions of their products and the characteristics of the festival. For example, the cultural connotation of the Mid-Autumn Festival is reunion, which is expressed by children who go out to go home and follow each other. The elderly reunite and express their regret that their children cannot always take care of the elderly. Filial piety has always been an eternal theme of social concern. Health care product companies can perfectly combine products with this. For example, the function of a health care product is to improve immunity, fight fatigue, etc., and can enhance the disease resistance of middle-aged and elderly people. , delay aging, and achieve a healthy and long life. This can be well combined with the appeal of filial piety. Because specific health products can extend the life of the elderly, this is the simplest wish of filial sons and daughters. Of course, this basic function can be naturally extended to the target group of business people. Because business people are people with strong ambitions and high requirements for physical health, and this group of people is also more receptive to improving immunity; they are also children at home, and maintaining good health is the greatest filial piety to their parents. . Based on this, we can definitely adopt certain publicity methods to develop this group of business people. Therefore, advocating true filial piety can be logically extended to business people and other groups after we successfully develop the middle-aged and elderly market. After understanding the basic consumption psychology of consumers during the Mid-Autumn Festival, you must be careful about your products