Program of Youth League Building Activities for Bank Employees

activity plan for youth league building in banks (5 general articles)

In order to ensure the smooth progress of activities, it is often necessary to make an activity plan in advance, which is a written plan for specific activities to be carried out. So how should the activity plan be formulated properly? The following is my carefully organized youth league building activity plan for bank employees (5 articles in general). Welcome to read it. I hope you will like it.

scheme of youth league building activities of banks 1

1. Activity time

XX, XX, XX, XX, XX

2. Target

Debit card of China Bank, Bank of China Credit Card and Great Wall Credit Card

3. Venue

4. Activity content:

During the activity, you can enjoy it by swiping your card at the designated store at the specified time.

V. Rules of the event

1. Customers can participate in the event only if they swipe their cards with the Bank of China card;

2. Cardholders are required to show their BOC cards at checkout, and clearly indicate their use and participation in activities;

3. The activity is not convertible into cash, and the activity is not given change, nor can it be enjoyed together with other offers.

4. after the cardholder enjoys the preferential treatment, the merchant shall send a special person to fill in the relevant contents of the customer signing record form (see the attached table);

5. The preferential terms are applicable to the contracted merchants who participate in this preferential activity. In case of business closure, they need to inform in advance;

6. Bank of China has the final right to interpret this activity within the scope permitted by law.

VI. Organization and implementation

1. During the activity, the cooperative enterprise will give the cardholders of BOC a preferential treatment of "266 yuan per gram of gold, with the deduction of 2 yuan from each gram of BOC card, and 1 customers will send transshipment beads before shopping".

2. cooperative merchants need to place promotional materials (electronic display screens, etc.) in the store, provide corresponding discounts to BOC cardholders during the event as required, and ensure the smooth progress of the event.

3. If the contractual joint venture fails to implement the contract during the activity, Bank of China has the right to investigate its liability for breach of contract and demand the other party to bear corresponding losses.

4. After the activity, the POS purchase signing documents attached to the customer signing record form shall be sent to the project leader of China Bank for review, and the person in charge shall organize the post-project evaluation. (See the annex for the table)

VII. Activity promotion

1. Bank of China channel 1) Bank of China SMS platform

2. Bank of China outlets: the activity information is sent to outlets within the bank, and each outlet publicizes to outlet customers.

3. Broadcast and publicize the youth league building activity plan of the bank 2

1. Theme of the activity:

"Golden Autumn Marketing"

The theme of this activity is "Golden Autumn Marketing", which aims to express the sincere desire of the bank to share the fruits of hard work and create a better future with high school and mass customers, and to spread the customer-centered personal banking business of the bank and strive to achieve "win-win" for silver customers. On this basis, banks can refine the main "selling points" of activities as sub-topics according to the characteristics of their own activities.

second, activity time:

2XX from September 26th to October 31st.

III. Purpose of the activity:

Taking Mid-Autumn Festival and National Day as the tipping points, focusing on individual high school and middle school customers and cardholders, focusing on consolidating and developing customers, promoting the use of savings cards, and increasing the fee of Express Huitong, we will focus on expanding the shopping, tourism, catering and entertainment markets and related markets, at the same time expanding the product coverage, promoting the multi-frequency and multi-variety use of customers, and promoting personal banking business. At the same time, through the promotion of "Golden Autumn Marketing", we will establish the brand social image of our bank, enhance customers' knowledge and feelings about our three-level personal financial services (VIP service, community service and self-service), improve the distribution efficiency of electronic channels, and effectively improve business performance.

IV. Contents of activities

Activities mainly include the following contents:

(1) "Happy Delivery of Golden Autumn Marketing Products" promotional gift activities.

in order to encourage cardholders to spend by credit card and pay without paper, promote the rapid growth of various business volumes of bank cards and self-service devices, and at the same time maintain and enhance the competitive advantage of Express Express Service and promote the sustained and rapid development of remittance business, the following preferential promotion and gift-giving activities are specially carried out:

1. "Golden Autumn Marketing. Self-service gift "

(1) During the activity, customers who pay twice on the self-service equipment in the province with our savings card can exchange a gift worth 2 yuan at their local business outlets with the payment voucher and deposit and withdrawal voucher. First come, first served, until it is delivered. The voucher must be the payment voucher of the same savings card. After the gift is exchanged, our bank will take back the payment voucher.

(2) Any customer who signs the payment agreement during the activity can get a gift worth 2 yuan. Send it as soon as you sign the contract, one for each household, on a first-come-first-served basis, until it is delivered.

event gifts are purchased by banks themselves.

2. "Golden Autumn Marketing. "Kaqing Double Festival"

(1) During the activity, the annual fee for applying for a card is exempted.

(2) If the spending by credit card reaches a certain standard, you can go to the designated place of the local CCB to get the gift of the corresponding standard with the POS document and bank card of consumption transaction, until it is finished.

if the credit card spending reaches 1 yuan (inclusive) or above, give gifts worth 1 yuan;

if you spend more than 5, yuan (inclusive) by swiping the card, you will be given gifts worth 15 yuan;

if you spend more than 1, yuan (inclusive) by swiping the card, you will be given gifts worth 2 yuan;

spending more than 2, yuan (inclusive) by credit card, giving gifts with value of 3 yuan;

gifts should fully cater to customers' psychology of leisure shopping during festivals. suggestions for spending less than 5, yuan by credit card are zoo tickets, park tickets, package tickets for fast food institutions with elegant dining environment such as McDonald's around shopping malls, etc., which are determined by banks themselves.

according to the local actual situation, all banks should actively screen 3-4 special merchants with large consumption transactions, such as large shopping malls, high-end hotels, high-end restaurants, etc., and take the form of on-site gifts to customers whose consumption reaches the standard that day to enhance the sensational effect of the event.

since the activity lasts for more than one month, all banks should reasonably arrange the rhythm of gift delivery and determine the number of gifts of all grades every day, and the gifts will be delivered on the same day; At the same time, all banks should actively do a good job in giving gifts to customers of different places

3. "Golden Autumn Marketing.

during the event, the remittance fee of Express Huitong will be reduced by 2%.

(2) "Golden Autumn Marketing. Product Happy Delivery "outlets, silver product display and quality service activities.

carry out "golden autumn marketing" with business outlets as the unit. Product Happy Delivery "quality service and a silver product exhibition activity. The main contents of the activities are as follows:

1. The business outlets uniformly hang publicity banners, and post and place the marketing activity posters and activity publicity leaflets issued by provincial branches (recently issued) to attract customers' attention with novel and rich visual appeal.

2. tellers in outlets wear work badges uniformly, which increases the affinity of employees and highlights the warm and cordial service image of our employees.

3. During the activity, the outlets shall set up special publicity information desk and be equipped with storage guides, strengthen dynamic promotion, guide customers to use the self-service channels provided by the Bank to handle ordinary deposit and withdrawal and payment business, and actively do related redemption work.

4. Actively carry out the quality service of outlets, improve the counter service quality of Express Huitong and other businesses, strengthen the communication between counter staff and customers, and effectively enhance the service image of outlets.

5. Do a good job in providing green channel services to customers, provide preferential services to customers in strict accordance with relevant requirements, and create a good holiday service environment for customers.

(3) "Golden Autumn Marketing. Product Happy Delivery "community activities.

1. expand the penetration of community marketing, close community relations, and steadily promote community marketing as planned.

Seize the favorable opportunity of Mid-Autumn Festival and National Day to launch "Golden Autumn Marketing". Product Happy Delivery "community marketing activities, and steadily promote the second phase of community marketing. Through the close combination of high-quality service, outdoor display, community finance class and community publicity of marketing team in community financial service outlets, the Bank will establish its community service image in an all-round way, strengthen the links between community financial service outlets and target communities, close the feelings between outlets and community customers, and steadily promote community marketing.

2. determine the target customers in the community, actively expand the relevant business volume and effectively improve the business performance of community marketing.

(1) Actively expand the express service

September and October are the peak periods for students to enter school or register for new students, and all banks can carry out marketing activities to enjoy preferential remittance with their student ID cards or admission notices, so as to attract students' customer groups and expand the education community market business; Actively carry out community marketing activities for people with high remittance frequency in cities, such as business people in commercial communities and migrant workers, to improve the effectiveness of marketing activities; For potential large remittance companies and national and cross-regional enterprises with the demand of paying wages in different places, all banks can conduct one-to-one marketing through public-private linkage, and strive for batch remittance services such as paying wages in different places.

(2) Effectively promote personal savings deposit business

The target communities for personal deposits in September and October should be identified as campus communities, wholesale markets and other commercial communities, effectively grasp the seasonal characteristics of students' tuition payment and frequent business exchanges, and vigorously absorb savings deposits. Seize the business opportunity when the stock market is closed during the National Day, focus on marketing "personal notice deposit", seize the opportunity for freshmen to enter school, and focus on marketing "education savings deposit". In marketing propaganda, we should pay attention to highlighting the innovative advantages that our notice deposit assistant and education savings can only be deposited twice. During the National Day, all banks should make good arrangements. During the activities, all banks should arrange special personnel to be on duty to properly handle customer complaints or meet the special needs of customers.

(3) During the period of effectively developing personal auto loan business and various personal consumption credit businesses

, all banks should strengthen the publicity and marketing of auto consumption credit and various personal consumption credit businesses of the Bank in the automobile distribution market, household appliances wholesale market, housing decoration market and other commercial communities. Strengthen the marketing of high and middle-end customers,

promote the cooperation of car purchase service for group customers; At the same time, we will strengthen communication and cooperation with PICC P&C Company and auto dealers, increase the expansion of the Group's customer resources, and promote the steady growth of personal auto loan business.

during the activity, all banks should speed up the efficiency of business acceptance and approval, and strive to provide convenient and efficient services to customers on the basis of standardized operation.

(4) "Golden Autumn Marketing. Product Happy Delivery "activity.

Taking this activity as the breakthrough point, we will provide all-round VIP value-added services to customers by establishing a customer return visit system, understanding the holiday needs of customers, and making full use of the service functions of cooperative units; At the same time, we should seize the favorable opportunity when high-end customers have leisure to consider personal or family financial planning during the "October 1" period, and introduce personal financial services to high-end customers to further enhance the attractiveness of Ledangjia financial services. The main contents are as follows:

1. During the activity, each bank will send a holiday card made by the provincial branch to the customer by letter or manual delivery, and at the same time prepare a certain amount of gifts. Gift bags are uniformly produced and distributed by provincial branches, and gifts are provided by all banks.

2. Cooperate with local high-end cooperative institutions in catering, entertainment and other industries to offer discounts to customers who hold our cards during the activities; Joint airports, stations and other transportation departments provide VIP services to our customers.

3. During the National Day, customers go out a lot, so all banks should ensure the normal operation of wealth management centers, wealth management counters and customer-specific windows; At the same time, organize business outlets, personal loan centers and other operating institutions to effectively implement customer green channel services and various preferential services to create a good holiday service environment for customers; In addition, it is necessary to cooperate closely and strictly implement the standard of "roaming service" to ensure that V customers of the Head Office can get special services nationwide, so as to honor brand promise, which is the master of music.

V. Activity Objectives

Through this series of activities, the personal banking business of the whole bank strives to achieve the following objectives in October:

1. The number of new customers exceeds the best level in the same period in history, and the customer structure is improved and the quality is further improved;

2. The social popularity and utilization rate of credit cards have been further improved, and the transaction volume of credit card consumption in this month has increased significantly compared with the same period of last year and September this year, and the proportion of peers has increased on the basis of September;

3. the competitive advantage of suhuitong has been consolidated and improved, which has promoted the sustained and rapid development of the business, and the new fee income has reached the best level in the same period in history;

4. the transaction volume of self-service equipment deposit and withdrawal and other agency business increased by 1% compared with September.

5. Successfully complete all business indicators. Scheme of Youth League Building Activities of the Bank 3

1. Theme of the activity:

Welcome to March 8

In order to give back to the old and new customers for their long-term support to the Bank, the sub-branch specially held a welcome to March 8, so as to enhance the brand awareness of the Bank, improve the service level, win a good reputation, and lay a solid foundation for the sub-branch to complete its tasks in the first quarter of XX and throughout the year.

II. Purpose of the activity:

Through this activity, the banking business strives to achieve the following goals at the beginning of XX:

1. The number of new customers exceeds the best level in the same period in history, and the customer structure is improved and the quality is further improved.

2. The balance of savings increased by 3 million yuan, the activation rate of online banking reached 5%, and the sales volume of wealth management increased by 2, yuan.

3. Successfully complete all business indicators.

III. Activity time:

March 5th, XX-March 8th, XX

IV. Activity target:

All customers with our bank cards and passbooks and new account opening customers.

5. Activities:

1. During the activities, all customers who apply for fixed current deposits in our bank will receive gifts to welcome the "March 8" true feelings feedback activities.

2. During the event, in order to celebrate Women's Day on March 8th, the Bank launched two wealth management products specially designed for female comrades: 77 wealth bonds with 153 days, with an annualized rate of return of 5. 15%； With 83 issues of wealth bonds, the annualized rate of return in 365 days can reach 5. 4%； Everything is highly profitable, waiting for you to participate.

VI. Setting up an activity leading group

Division of labor: During the activity, the tellers in the outlets will wear work badges uniformly, which will increase the affinity of employees and highlight the warm and cordial service image of our employees.

XX is responsible for uniformly hanging publicity banners and publicizing exhibition boards at outlets; Wu Xiaoming is mainly responsible for guiding the publicity information desk of outlets, guiding customers to participate in activities in an orderly manner, and actively doing a good job in collecting prizes; Feng Bianqiang is mainly responsible for the reception and service of the company's customers and actively guides them.