Bar name

Old place, 3.0 cups of bar coffee and tea (fashion bar) Xu Huxuan happy lost in midsummer, forgotten bar popular bar Yipin Gallery.

Or just call it a local custom.

Here are some suggestions for running a bar. I hope they will help you (* _ _ *).

The main drink is very profitable.

The profit of running a bar is quite high, and the profit rate is generally above 40%, which is the main reason for attracting people to enter the industry. However, if the funds are not strong enough, it will be difficult to run a bar. Many bars in Guangzhou, Shanghai, Shenzhen and other cities closed soon after they opened. Although they are luxuriously decorated and well equipped, they always fail to attract customers. The main reason is that there are too few bars with unique personality, which are nothing more than luxurious western-style decoration, coffee or drinks and snacks sold at the counter. Look, it always feels the same, deja vu. Because of the small scale and brutal competition, more bars run by petty bourgeoisie closed down. The local customs bar has small investment, rich personality in internal layout, and strong traditional culture flavor in simplicity, which is very attractive to guests. People who are tired of watching fashion and playing with "modern style" will feel the pain of "nostalgia" from time to time, so the local customs bar came into being. There is a bar in downtown Guangzhou, which looks very old-fashioned. The floor is covered with slate, bamboo hat is hung on the wall, old-fashioned ceiling fan is hung on the ceiling, and there is an old-fashioned windmill for threshing. The bar stool is a small bamboo stool. The whole bar looks like an old house in the country.

However, its business is surprisingly good and foreigners come here.

■ Target customers

Most of the people who patronize bars are young people, and most of them are men. Generally speaking, women and the elderly patronize bars alone, but rarely. Especially for women, it is extremely rare to go to bars alone, and most of them are accompanied by friends of the opposite sex.

Although young men are frequent visitors to bars, they also like to patronize in groups. To put it bluntly, the customers in the bar are a bit of "collective consumption", mainly young people under 45 years old and have certain cultural literacy.

■ Location selection

Luxuriously decorated bars should be located near busy downtown, entertainment city or large commercial center as far as possible. These lots are crowded and easy to pollute the business atmosphere, but the store rent is extremely high, which is beyond the affordability of ordinary small operators. If bar owners, a local style wine, attracts customers according to its unique style and personality, it is not necessary to choose the above-mentioned place as the opening place, which is next to universities and the cultural palace frequented by young people.

Parks, cinemas and restaurants near the street are all suitable for opening local bars, and even the traffic arteries with large traffic in the suburbs can be given priority.

■ Store layout

The so-called "local customs bar" mainly sells "local customs" and "local flavor". Whether the business is successful or not, the store layout accounts for 60% of the efforts.

The area of the bar is about 18 ~ 25m2. No matter how small it is, it is necessary to highlight the local flavor, preferably authentic from the inside out. The door of the bar should be affixed with the common wooden door in the old house, with scarlet tone, and affixed with the door god, which will first make the customers shine. The floor of the bar can be covered with pebbles or large bluestones of different sizes, and some paper-cuts and New Year pictures are hung on the wall. When there is a portrait of Chairman Mao, the atmosphere is even more atmospheric, because there are still many families hanging portraits of his old man in the vast rural areas. There are also exquisite tables and chairs, which can be matched with some rough and unpainted simple wood grain tables and chairs, small bamboo chairs (stools) and small bamboo tables; The tablecloth can be made of large red cloth with local flavor or coarse cotton cloth.

If a local style bar of more than 20 square meters can be equipped with a wooden windmill, a small stone mill, several bamboo hats, several straw stalks and a pile of old corn and red peppers, then the unique game and natural frankness and innocence of this country will be "exposed". The atmosphere of the bar came out.

Before opening a shop, the shopkeeper must consider geographical restrictions. For example, the bar area is not large, so it can't be decorated with the characteristics of rural areas in the south and the north, but only with the local flavor of the region. A bar with a larger area has no scruples in this respect. The characteristics of rural areas in the south, the north, the east and the west are all in one place, and they are arranged in the style of "China Rural Folk Museum". In this way, customers from all corners of the country can feel the breath of their hometown soon when they walk into the store, and a sense of intimacy arises spontaneously, which is of great help to your business development. In short, there are two ways to decorate the store: one is to invite the bar to be a single regional style; First of all, it is arranged as a "hodgepodge" which combines the characteristics of four villages: east, west, north and south. The former is suitable for bars with a small area, while the latter is suitable for bars with a size of more than 20 square meters.

■ Price diversification

Country-style bars have fallen behind in store layout, and accordingly, they should follow this style in the supply of drinks and food, and win with "earth". No matter what kind of wine, tea, meat, vegetables and snacks are, they should be characterized by "simple tea and light rice". Don't think that there is no market for "rough tea and light rice". Modern people have absorbed too much fat, and the atmosphere of "returning to nature" in their diet is getting stronger and stronger, so people will not refuse light dishes. Moreover, a considerable part of the guests who patronize the bar are after dinner, and big fish and big meat make them bored. Moreover, the "simple tea and light rice" mentioned here does not mean "wild vegetables and boiled water", but refers to "light taste". For example, you can order rice wine, sorghum wine and white wine brewed by rural farmers, and you can also supply other traditional China drinks such as yellow wine, Shao wine, fruit wine and dew wine. All kinds of tea produced in the north and south are indispensable, and green tea, black tea and oolong tea are all essential things.

As for food, of course, it is also based on pastoral flavor, and the materials can be rough, but the production should be exquisite, that is, "coarse materials are refined." This not only retains the local flavor, but also makes it difficult for customers to swallow, and at the same time reduces the operating cost.

In terms of price, the charge should not be too high, otherwise the bar will not be called a local style bar, but a "western" style bar. It is reasonable to calculate and set the price standard on the basis of maintaining the gross profit margin of about 60% when the expenses of drinks, food and services are added together.

Because of the low cost, the gross profit margin of 60% is still ideal.

■ Business strategy

Local customs, right? What kind of name is better? This should be studied by the shopkeeper himself. But no matter what the name is, it mainly sells "atmosphere and emotional appeal", not drinks, food and specific services. Don't stand in the bar to entertain guests. Instead, let the guests pour their own drinks, sit at the rough wooden table under the bamboo curtain, drink coarse tea and light wine, eat coarse grain millet porridge and sorghum rice, push a cup for a change, and taste the unique wild, rough and simple atmosphere in the countryside. If you can do this, your local customs bar will attract many young and middle-aged intellectuals and students who are used to fashion and tired of "modern style". In addition, local customs bars may wish to apply for membership cards for regular customers, and they can enjoy discounts with membership cards. When the number of cardholders reaches a certain level, you can organize a small club similar to a "salon" and get together to talk about music, folk customs, culture and other topics when you are free. On the one hand, it can add cultural atmosphere to the bar, on the other hand, it can expand its influence and attract other customers.

To sum up, the local customs bar focuses on creating an atmosphere, transforming the seemingly shabby "scenery" into a dreamy artistic conception of "deja vu", and making the bar a place for nostalgia and enjoying the pastoral flavor.

■ Opening cost

The equipment of local amorous feelings bar 100% is primitive, "wild" and cheap. Wooden tables, wooden stools, decorations, New Year pictures, hanging pictures, windmills, stone mills and other furnishings are estimated to cost about 3,000 yuan (including freight), drinks, food and store rentals cost about 5,000 yuan, and other miscellaneous expenses cost about 3,000 yuan. The total store opening cost is 1600. If we can solve the purchase of various props and ornaments nearby, the cost can be saved by about 3000 yuan, and the opening cost is only 8000 yuan.

■ Profit prospects

The operating profit of bars is generally above 50%. Local amorous feelings bars don't sell high-grade foreign wine, western food or high-priced Chinese food, so the operating profit is slightly lower, about 40%. A local 18 square meter bar should make a profit of 4800 ~ 6900 yuan a month.

■ Opening materials of local customs bars

Shop area:18 ~ 25m2

Store rental down payment: 2,000 yuan

Equipment expenditure: 3,000 yuan

Opening fee: 8000 ~ 1 1000 yuan.

Profit prospect: 4800 ~ 6900 yuan/month