Two years after its popularity, has instant fried food really saved fast food?

Judging from market feedback, after a year and a half, the fried fast food model is still popular with customers.

Searching the reviews of major brands on Dianping, we found that although many customers reported that the fried fast food was too expensive, the queue was too long, and the taste was inappropriate, in general, most of the fried fast food was Customer reviews of fast food restaurants are still mainly positive, such as "the freshly fried food tastes good", "the dishes are rich and have many choices", "the environment is clean and comfortable", "the ingredients are healthy and safe", "you can eat with confidence", etc.

“There are many fast food restaurants like this nearby, which are a bit like home-cooked food. Everything is available from vegetables to soups. The freshly fried food tastes delicious and is safe. Compared with other fast food restaurants, it is really It’s very conscientious,” said Xiao Chen, a white-collar worker in Shenzhen Science and Technology Park.

Xiao Chen’s statement reflects the popularity of fried fast food, and also illustrates a problem: homogeneous competition in fried fast food has emerged.

Red Food Network visited the market and found that there are three freshly fried self-service fast food restaurants on the first floor of an office building in Guangzhou, and the distance between each store is less than 10 meters apart.

Two of the stores have similar decoration styles, with the main color being green; the restaurant slogans are also similar, and even more exaggeratedly, even the location of the open kitchen, the layout of tables and chairs, the dishes, and the layout of the circulation lines are all the same. Almost exactly the same.

But even so, the popularity of these two restaurants is far better than other traditional fast food restaurants on the same floor, which is enough to show that consumers love freshly fried fast food.