In rural areas, how to turn blueberries into e-commerce explosive products and operate online and offline at the same time?

Let me talk about my views on this issue.

As mentioned in previous articles, my family is engaged in fruit wholesale business. Now I choose to go back to my hometown and plant some blueberry fruit trees myself. Our local planting area is very large, and the scale is issued. Planting technology is also relatively mature, and product quality is also guaranteed. Such a good product cannot be hidden in the mountains. It would be a pity if it is not recognized by consumers, which involves sales and promotion.

The construction of sales channels is generally divided into "online" and "offline". Regardless of the scale and volume of agricultural operators, it is recommended to operate these two channels at the same time.

How to turn blueberries into explosive products of e-commerce

Besides being sold as fresh fruit, blueberries can also be further processed, such as blueberry wine, blueberry sauce, dried blueberries, canned blueberries and blueberry drinks. This can form an industry. E-commerce still has a certain threshold and distance for ordinary farmers or self-employed. I am still saying that not everyone can be an e-commerce. Of course, not to mention explosives. Before becoming a "explosive product", we have to think about many problems:

Determine the brand

packaging design

Platform selection

Fan stacking

Activity planning

Publicity and promotion

Warehousing logistics

after service

Secondary transformation

Agricultural crowdfunding, eco-tourism and so on.

If you want to sell online, the above problems cannot be avoided. Are you ready? I don't think any success is accidental, and the emergence of "explosive products" also has its inevitability. So in my opinion, it is difficult to do the basic work well first, and it is also difficult to become an explosive product.

Another point is very crucial: "find a way" to promote it.

Construction of offline sales channels

Whether you are an enterprise or an individual agricultural practitioner, at the beginning of your business, you should first pay attention to the construction of offline sales channels, sort out the resources around you, and then set up your own sales team if you have the conditions.