Electronic Plaza Opening Plan

Electrical Appliance Plaza Opening Planning Plan

In order to ensure that work or things can be carried out efficiently, we need to formulate a plan in advance. The plan is a written plan, which is the details, steps, etc. of specific action implementation methods. What formats should you pay attention to when writing a plan? Below is the opening planning plan for the electrical appliance mall that I compiled for you. I hope it will be helpful to you.

Electrical Appliance Plaza Opening Planning Plan 1

(1) Opening Schedule and Personnel Arrangement

Before opening, the opening schedule, progress, and content must be carefully arranged. Directly implement separate control over what to do with time, which important people to invite, and which personnel will be responsible for which steps. Because the opening ceremony is very important, it must be arranged in a plan.

The schedule mainly includes: opening event theme, event time, event location, list of important people invited to the event, responsible matters for each position of the event, person in charge, and event requirements. For example, the opening schedule of a convenience store:

①Activity theme: xx convenience store opening gifts!

② Activity time: 12th to 17th of x month

③ Activity location: xx

④ Arrangement of personnel for each activity

( 2) Product strategy

All activities at the time of opening are for the purpose of selling goods, so before the opening, the convenience store must prepare all the goods it wants to sell, especially some promotional products. It is necessary to prepare enough quantity to ensure sufficient supply for customers to purchase. Promotional products for the opening are indispensable. They are used to attract customers, so as to achieve the purpose of the opening celebration and let customers recognize and accept your store first.

For example, if a convenience store opens and prepares a list of promotional products

Product name original price (yuan) current price (yuan) purchase limit/person limit

Tide washing powder 1.90 1.00 2 Bags 250 bags

Diaopai 280 dishwashing liquid 2.10 1.00 2 bottles 420 bottles

Bicycles 129.00 99.00 1 car 50 cars

White sugar 2.90 1.30 2 packs 1500 Bag

(3) Promotional activities

Promotional activities are one of the highlights of the opening ceremony and the focus of attracting customers. For example, a promotional activity organized by a convenience store for its opening:

★Activity theme

Activity 1: Free membership card

Activity time: September 5th to 30th

Activity content: During the activity period, customers who come to this convenience store can apply for this card for free with their ID cards. Each person is limited to one card.

Activity operation: Two days before the opening, the store will arrange personnel to distribute the products in the planned activity area, and arrange the service desk to distribute the products in the next few days.

Activity 2: Come and get free

Activity time: September 15th

Activity content: The store manager arranges for personnel to place gifts in the event planning area, and customers Go to the activity area with your cashier receipt to receive a gift.

Gifts: small plush toys, stationery, etc., according to the shop owner’s own preferences.

★Event Precautions

At the opening site, customers are relatively crowded during the opening, and activities are arranged in a unified planned activity area. Use a loudspeaker to attract customers' attention.

(4) Opening Publicity

The opening is an excellent publicity opportunity for convenience stores. They must make full use of it and vigorously publicize it to create a sensational effect on the opening. There are probably the following ways to publicize the opening of a convenience store, depending on the business district and surrounding audience groups:

(1) Open a convenience store near a dense commercial district or office building , the best choice is to make some lower-cost elevator advertisements and print DM orders for distribution.

Note: DM orders generally refer to supermarkets or convenience stores. The special offers during the event or the content of this event are made into printed matter and distributed to the target customer group by mail or delivery. It is a common promotion method in the retail industry now. Its cost is low and it reaches the target group accurately.

(2) When opening a convenience store near a residential building or community, the store owner can choose to post an opening advertisement on the advertising column of each community to inform residents of the opening time and activities. If conditions permit, it can be printed DM orders are issued door to door.

(3) You can also communicate with surrounding service companies, such as post offices, tobacco and alcohol shops, clothing stores, shoe stores, etc., and issue DM orders in such places. Electrical Appliance Plaza Opening Plan 2

In the golden autumn season, Shifang Digital City is about to grandly open. As the largest digital mall in our city, it will surely attract widespread attention and expectations from all walks of life. This opening ceremony is a timely and good image promotion opportunity for Shifang Digital City to all walks of life. It is a good opportunity to establish a corporate image through good brand image promotion planning, wonderful celebration activities, and grand project launch ceremonies. As well as the promotion of all media, it will fully demonstrate the image and strength of the Digital City and the confidence of the majority of settled merchants to create brilliance. Promote good communication between the company and all sectors of society through the opening ceremony; enhance merchants' confidence and cohesion in the company.

This celebration will use interactive activities and targeted promotional activities as connection points. It is easier to introduce cognitive awareness and impress the majority of consumers. It will be of great help to the establishment of the brand and truly put it into practice. Shifang Digital City has become the city's authoritative trading market for digital sales, the first choice for consumers, and a cornucopia of wealth for merchants.

1. Date: x, month, xx

2. Venue:

3. Organizer:

4. Guests :

5. Media representatives:

6. Representatives of all parties:

7. Layout description: (with pictures)

Sign in At: photo background, as a foil, you can add next to it.

Main stage of promotion ceremony: rectangular stage

Main background: big spray

Exhibition board: The first type of exhibition board uses Shifang Digital City as the base map To set off the introduction of Shifang Trade City, the second category is the introduction of Shifang merchants; the third floor is the merchant promotion display board

On-site rainbow door

Lantern stick

Floating in the air

On-site flower baskets

On-site banners

On-site giant banners

Square flower beds

8. Procedure:

Guests sign in (music military band) and the audience enters the venue.

Host’s speech

Leader’s speech

Guest’s speech

***Ribbon cutting

Release of doves of peace< /p>

Set off firecrackers

The host delivers a speech and cuts the ribbon

Can lead guests to visit the mall

Promotional activities begin

9. Large-scale performances: (two days)

In order to enhance the atmosphere of the scene, gather popularity, and increase the effect of on-site activities, large-scale performances are arranged on-site.

Time: Morning: x: xx, Afternoon: x:xx

The actors will invite the most powerful singers and dancers in our city

10. Promotional activities

Fashion display

< p>→Duration: slightly

→Key points:

Set up a stage in an open style outside the shopping mall.

The event time is designed during the trial operation period

Cooperate with relevant merchants and hire professional models to perform catwalks to reduce mutual costs.

Songs, dances and other performances are interspersed during the catwalk.

The host must pay attention to interactivity and allow guests to participate.

Add mini-games to the event.

Equipment and personnel required:

Marketing plan:

In the behavior of market operations, we must pay great attention to the weapon of promotion, because "promotional activities" are a It is a double-edged sword. If the degree and depth of promotion are not properly controlled, you will hurt yourself. The mall is currently in its opening period and can do some promotional activities, but if it is too frequent, it will cause consumers to lose trust in its brand.

We recommend using a gift promotion strategy for this event.

Strategy: On the day of the event, in order to attract popularity, you can adopt the strategy of giving away when you come, so that everyone who comes to the mall can Consumers can gain something, increase their goodwill towards the mall brand and expand their popularity. The face value is around - yuan

Strategy: All customers who participate in on-site activities will be given shopping mall coupons, thereby attracting some relatively long-term repeat customers to the shopping mall. The face value is around - yuan

Strategy: Find cooperative units (such as pubs, teahouses, etc.). During the opening period, customers who purchase goods in the mall can enjoy coupons from the cooperative units

< p> In-store

Strategy: All products in the mall must be of guaranteed quality. In some areas, simple inspection methods for product quality are designed to establish the image that xxxx values ??quality.

Strategy: Design a resting point inside the shopping mall. The resting point is decorated with fashion, travel magazine essays, shopping mall area map, etc. for guests to view

11. Division of work

1. Establish an opening preparation office (responsible for the overall coordination and division of labor of various departments)

2. Propaganda Department (responsible for media contact and publicity plans)

3. Celebration Department (all celebration facilities

4. Reception Department (plan to invite guests and receive them)

5. Logistics Department (guarantee the normal work of the implementation department)

6. Safety and Security Department (to ensure the safety of celebration work) Electrical Appliance Plaza Opening Planning Plan 3

1. Event Name:

Guangzhou Electrical Appliance Plaza Opening Ceremony

2. Activity time: xx year, month and day

3. Activity location:

Town

4. Activity purpose:

⒈Warmly celebrate the grand opening of Guangzhou Electrical Appliance Plaza;

⒉Improve the popularity of Electrical Appliances Plaza in Zengcheng and let more consumers trust and pay attention;

⒊Use the opening, Mid-Autumn Festival and National Day Taking the opportunity, through a series of promotional activities, open up the Zengcheng market and increase product sales.

5. The layout of the event venue is attached with a floor plan:

1. The image layout of the shopping mall: a red carpet is laid on the floor at the entrance of the shopping mall, flowers are placed on both sides, and welcoming ladies stand on both sides; publicity is placed at the service desk Painting pages; hanging small promotional colorful flags in series indoors, various promotional spray paintings on indoor walls, and placing bonsai in corners. )

⒉Image layout of the ribbon-cutting ceremony of the mall (with pictures):

The overall layout of the mall. The building is hung with promotional banners and triangular flags. A big balloon is raised near the building and flowers are placed nearby. The base is filled with promotional flags.

Passage and steps layout: a large arch in the passage, a small ribbon-cutting stage (i.e. red carpet decoration), a set of sign-in supplies (sign-in desk, chair, gold pen, sign-in book), and an etiquette lady to greet you. To congratulate the guests and the lions, a consultation tent was placed on the right side of the aisle; a promotional stage was set up on the left side of the aisle and equipped with sound and lighting.

Remarks: Ribbon-cutting supplies (tray, gold scissors, colored balls, ribbons;) and salute are ready.

⒊Every street is hung with promotional banners and filled with colorful flags.

/p>

⒋Promotional vehicle drives the opening atmosphere: a promotional vehicle carries out image promotion in various main streets in an orderly manner. Promotional vehicle packaging: promotional inkjet paintings, colorful flags and banners.

6. Opening content:

(1) Ribbon-cutting ceremony process:

⒈Lion dance to welcome guests (the etiquette lady is in place at the same time)

< p>　⒉The host delivers a speech;

⒊Specially invited leaders and guests speak;

⒋Shopping mall leaders speak;

⒌The ribbon-cutting ceremony takes place (while the gun salute is fired

> Event display or viewing of theatrical performances

(2) Media communication:

The entire opening ceremony process will be filmed, a CD will be produced and the grand event of the day will be broadcast in the "Zengcheng News" that night;

And publicize and report the opening situation in the "Zengcheng Daily" the next day;

7. On-site promotional activities:

1. Promotion purpose: through the series Promotional activities to increase brand awareness and product sales.

⒉ Promotional positioning: Take advantage of the opening, Mid-Autumn Festival, and National Day to build the brand of Zengcheng Electrical Appliances Mall through business consultation, special offers, holiday gifts, promotional leaflets, media activities and other promotional techniques, and Drive electrical appliance sales.

⒊Promotional slogan: Electrical Appliance Plaza, warm home;

Special offer during the opening period of Electrical Appliance Plaza

The first choice when buying electrical appliances, professional and affordable;

The golden autumn brings warmth and surprises;

Welcomes the Mid-Autumn Festival and the National Day; the Electrical Appliance Plaza offers special offers.

Promotion time: x month x day - x month x day

Promotion location: electrical appliance stores and various chain stores.

Promotional arrangements:

x day before x month: leaflets, colorful flags, posters and banners;

x day x month: opening ceremony and on-site promotions (Business consultation, leaflet distribution, special offers, media reports, exhibition halls, theatrical performances, etc.); opening special offers; sending warmth and surprises in the golden autumn;

From x, x to x: shopping and gifts ( Electrical Appliance Plaza Golden Autumn Mooncake Gift Box), promotional performances, on-site large-screen TV broadcast; Electrical Appliance Plaza Opening Planning Plan 4

1. Event Name:

Opening Ceremony of Guangzhou Electrical Appliance Plaza< /p>

2. Activity time: ××year, month and day

3. Activity location:

Municipalities and towns, national civil servants *** in the same world

< p> IV. Purpose of the event:

1. Warmly celebrate the grand opening of Guangzhou Electrical Appliances Plaza;

2. Increase the popularity of Electrical Appliances Plaza in Zengcheng and let more consumers trust it. Pay attention;

3. Take advantage of the opening, Mid-Autumn Festival and National Day to open up the market in Zengcheng

and increase product sales through a series of promotional activities.

5. The layout of the event venue is attached with a floor plan:

1. The image layout of the shopping mall: red carpet is laid on the floor at the entrance of the shopping mall, flowers are placed on both sides, and welcoming ladies stand on both sides; the service desk is placed Promotional picture pages; small promotional colorful flags hanging indoors, various promotional spray paintings on indoor walls, and bonsai placed in corners. )

2. Image layout for the ribbon-cutting ceremony of the shopping mall (with pictures):

3. The overall layout of the shopping mall. The building is hung with promotional banners and triangular flags, and a big balloon is raised near the building. , nearby flower bases are filled with promotional flags.

4. Passage and step layout: a large arch in the passage, a small ribbon-cutting stage (i.e. red carpet decoration), a set of sign-in supplies (sign-in desk, chair, gold pen, sign-in book), etiquette A consultation tent is placed on the right side of the aisle for ladies to welcome guests and a lion awakening to congratulate guests; a promotional stage is set up on the left side of the aisle and is equipped with sound and lighting.

Remarks: Ribbon-cutting supplies (tray, golden scissors, colored balls, ribbons;) and salute are ready.

5. Hang promotional banners and fill the streets with colorful flags.

/p>

6. Promotional vehicles drive the opening atmosphere: a promotional vehicle carries out image promotion in various main streets in an orderly manner. Promotional vehicle packaging: promotional spray paintings, colorful flags and banners.

6. Opening content:

(1) Ribbon-cutting ceremony process:

1. Lion dance to welcome guests (the etiquette lady is in place at the same time)

< p>　2. Speech by the host;

　3. Speeches by specially invited leaders and guests;

　4. Speech by shopping mall leaders;

　5. Ribbon-cutting ceremony ( (Salutes fired at the same time);

6. Lion awakening to congratulate you;

7. The host gave a speech of thanks;

8. Invite leaders and guests to visit the company ;

9. Exhibiting activities or watching theatrical performances

(2) Media communication:

1. Film the entire opening ceremony process, make a CD and publish it that night The "Zengcheng News" broadcast the grand event of the day;

2. The next day's "Zengcheng Daily" publicized and reported the opening situation;

7. On-site promotion activities:

p>

1. Promotional purpose: to increase brand awareness and product sales through a series of promotional activities.

2. Promotional positioning: Take advantage of the opening, Mid-Autumn Festival, and National Day to build the brand of Zengcheng Electrical Appliances Mall through business consultation, special offers, holiday gifts, promotional leaflets, media activities and other promotional techniques. And drive sales of electrical appliances.

3. Promotional slogan: Electrical Appliance Plaza, warm home;

During the opening period of the Electrical Appliance Plaza, special discounts are offered, which is the first choice for customers to buy electrical appliances, professional and affordable, and the most reliable; golden autumn brings warmth and surprises; national civil servants* **Tongtiandi welcomes the Mid-Autumn Festival and National Day; special discounts are offered at the Electrical Appliance Plaza.

1. Promotion time: 2nd to 2nd

2. Promotion location: electrical appliance stores and various chain stores.

3. Promotion arrangements:

Month before: leaflets, colorful flags, posters and banners; month and day: opening ceremony and on-site promotions (business consultation, leaflet distribution, special offers , media reports, exhibition halls, theatrical performances, etc.); opening specials,; golden autumn to send warmth and surprises; month to day: shopping gifts (Electronic Plaza Golden Autumn moon cake gift box gift box), promotional performances, on-site large-screen TV broadcast; ;