How to “Make the Community Better”—A Survey on Slogans in Caoyang District, Shanghai

Outdoor public welfare slogans are slogans that are not driven by economic interests, but are based on social needs and issued for a specific purpose in line with the public interest. Community outdoor public welfare slogans are the extension and development of outdoor public welfare slogans in the community. They are slogans issued in public areas in the community on some specific public welfare themes. The particularity of community slogan publishing space makes the content and objects released more targeted than ordinary outdoor public welfare slogans. Therefore, it is necessary to discuss and analyze the characteristics and existing problems of public welfare slogans in the community. 1. Overview of outdoor public welfare slogans in Caoyang community The Caoyang land parcel is an area of ??nearly 4 square kilometers surrounded by Zhongshan North Road, Caoyang Road, Wuning Road, Jinshajiang Road and Daduhe Road. This includes communities built in various periods in Shanghai, including the earliest new workers' villages in Shanghai, which have gone through decades of construction and changes, so the public welfare slogans in the communities here are more representative. There are 19 communities of various sizes in the Caoyang plot. Judging from the age of formation, there are old-fashioned communities such as Caoyang No. 2 Village and Caoyang No. 7 Village in the 1950s and 1960s, Caoyang No. 5 Village and Guixiang New Village in the 1970s and 1980s. , there are also new communities such as Tongbai Apartment formed after the 1990s. The residents of the community are mainly citizens of the city and have a high level of education, and the community has also formed a relatively mature community culture.