Double 1 1 promotion planning

In order to ensure the scientific and orderly activities, it is usually necessary to make a complete activity plan in advance, which is a written plan made after detailed analysis and research of each step of the specific activities to be carried out. So how should we make an activity plan? The following is the activity plan (5 general articles) of the double 1 1 promotion plan that I have carefully arranged. Welcome to read, I hope you will like it.

Double 1 1 promotion planning activity plan 1 activity theme:

XX Beauty Salon and your Double Eleven Singles Day.

Activity time:

20xx 1 1.05— 1 1。

Active object:

All new and old single customers

Activity purpose:

Singles' Day should of course let single customers enjoy the warmth and enthusiasm of beauty salons. It coincides with the late autumn season, and beauty salons can launch promotional items that are popular with female friends, such as hydrating, anti-drying and repairing, according to skin problems in autumn and winter. I hope I can build a harmonious and warm communication platform with my customers with the help of 20xx Double 1 1 Singles Day, and also bring more new friends to my beauty salon and improve its sales performance.

Activity content:

1. Members of beauty salons can get discounts and skin care experience coupons with their membership cards. If the score in the membership card reaches 500 points, you can experience a moisturizing and hydrating project in the store for free with your membership card.

2. Non-member customers who spend over 288 yuan in the store during the activity can enjoy a 28% discount directly, and give skin care samples provided by beauty salons.

Precautions for activities:

1, do a good job of registration at the front desk and record the customer's name and information.

2. Train employees in activities, in order to thank customers, tap their potential consumption power and stabilize customers. Therefore, in the process of activities, we should pay attention to every link from the customer entering the door to the end of consumption, keep smiling and be kind to others.

Double 1 1 Promotion Planning 2 Activity Plan I. Preface

After market research and statistics and years of retail experience in specialty stores, most of us are customers who have just bought a house or newly renovated it. However, at present, the general retail stores in Zhida account for less than 10% of the market, and there are still many potential consumers who have never been to Zhida home furnishing fabric shop. Therefore, this promotion is aimed at consumers who have just bought a house, attracting them to the store with exquisite gifts, and then enhancing their desire to buy with the "value package", and finally the transaction is successful.

Second, the time of the incident:

20xx165438+1October1-20xx165438+1October 20th.

Third, the purpose of the promotion activities:

1, so that consumers can quickly understand and contact Zhida Home Cloth Store.

2. Improve the sales performance of Zhida Home Store.

3. Enhance the popularity and reputation of Zhida household fabric brand.

4. Promote the brand core value of "home-based care experts".

Fourth, the theme of the event:

xxx

V. Promotion objectives:

1. Target market targeted by the activity: new real estate, wedding photo studio.

2. The main target of promotion: the house being renovated, the new house that just got the key, the newly married house, and the old customers who often introduce new customers.

Six, promotional activities steps:

1. The exclusive store distributes leaflets and coupons to new owners.

2. The owner of the new building will get a beautiful gift free of charge in the monopoly with the coupon and any owner's certification documents.

3, the owner to fill in a data file table.

After completion, the salesperson will introduce the general situation and products of this store.

VII. Contents of promotional leaflets.

1. With the voucher, you can get a set of "personalized coffee utensils" from the local Zhida Home Furnishing Store 138 yuan for free.

Tip: Please show a copy of the purchase contract of the property when you collect it. (Time: 20xx May1~ September 3 1)

2. Customers can enjoy a 15% discount with the promotional leaflet or service passbook of Zhida Home Furnishing Fabric, except for special products.

Note: The exclusive stores participating in the promotion activities must ask the customers who receive the gifts to fill out the questionnaire and send it back to the company. Thanks for your support.

Double 1 1 Promotion Plan Activity Plan 3 Activity Background:

1 1 month 1 1 day is an alternative festival for young people. Because there are four consecutive "ones" in the date of this day, this day is designated as "Singles Day".

Singles' Day is neither a local festival nor a foreign festival. It was born in Nanjing universities in the early 1990s and is one of the representative products of campus fun culture. As a group of students bid farewell to the campus, the atmosphere of "Singles Day" has gradually spread to the society in the past two years. Love Song of Singles will become a popular song on this day. Singles' Day, using this song to sing "Find a beloved, beloved' dear person' to bid farewell to singles" is actually a declaration of love for young people. The lively gathering of Singles Day is a popular form of celebration for urban youth. However, many students, especially college students, were drunk and unconscious alone that night. The reason has to make us think deeply.

Activity purpose:

On this special day, we get together to discuss the advantages and disadvantages of college students' love, whether it is compulsory or optional in college, and how to get there. How to deal with the relationship between boys and girls? After the activity, I hope everyone can gain something and have a deeper understanding of the problem of making friends. Don't be blind and don't miss the beautiful love.

Activity time:

Xxxx165438+1October 1 1 7: 00-9: 00 pm.

Activities:

First, the host gave a welcome speech to the guests. At the same time, it points out the purpose of this activity and explains the origin of "Singles Day".

Second, collectively watch electronic love stories to set off the atmosphere.

Third, the class committee made an opening speech and the seminar officially started.

Fourth, students and teachers began to express their opinions together, talking about their views on college students' love and some personal experiences.

Five, small games, small program performance.

Sixth, the tutor tells you some original opinions.

Seventh, to sum up, the party ended successfully.

Preparatory work:

First, classroom application and layout. (Life Committee is responsible)

Second, guest invitation. (The Learning Committee is responsible)

Third, the host of the event (responsible for the sports Committee)

IV. Mobilization of the atmosphere at the event site (the organizing committee is responsible)

Verb (verb's abbreviation) Program performance during the activity (the Art Committee is responsible)

Propaganda before, during and after intransitive verb activities (the propaganda Committee is responsible)

Seven. Overall planning and detailed discussion (responsible for the Communist Youth League Secretary)

Eight, the overall grasp of the activities (monitor is responsible for)

Double 1 1 Promotion Plan Activity Plan 4 Activity Purpose:

Double 1 1 is a festival for e-commerce over the years. Activities and publicity are very strong, with many participating brands and rich forms of activities. As an offline physical mall, we need to grasp the concept of "double 1 1 shopping carnival" and carry out winter clothes promotion activities when the temperature drops. It should be more different from e-commerce in terms of activity intensity, marketing methods and field experience, thus highlighting its characteristics. Activities are integrated from department stores, supermarkets, restaurants, cinemas and online micro-stores. Give customers a unique and attractive shopping carnival experience.

Activity time:

165438+17 October to 1 1

Activity content:

Discount promotion:

1, double 1 1 Big-name beautiful clothes to wear: 500 yuan minus 200 yuan in autumn and winter department stores.

2. Double 1 1 big-name cosmetics for you to choose from: big-name cosmetics (Olay, L 'Oreal, L 'Oreal, DHC) are all above 400 yuan, but not in 80 yuan. Double 1 1 Super Skin Care Set is as low as 30% off!

O2O (online and offline interaction), grab100000 big-name discount coupons in advance!

1,100000 vouchers are snapped up for free! After the big-name department stores are discounted, the full amount will be reduced, as low as 30%!

Activity details:

(1)165438+1October1to 10, the official wechat officially launched the ticketing activity. Customers only need to pay attention to the official WeChat, click on the ticket-grabbing page, and they can choose discount gift certificates of 30 brands, and then double-click to get coupons (each coupon automatically generates a discount code).

(2) Each person and each brand can only receive 10 card.

(3) On the day of double 1 1, customers can enjoy the discount of 50 yuan, 30 yuan and 20 yuan after the discount of the corresponding brand with the coupon discount code.

(4) Only one coupon can be used for a receipt.

Remarks: the starting point of discount coupons is determined according to the actual customer unit price of each brand, and the full discount is borne by suppliers and shopping malls in different proportions. This activity is mainly to attract online customers to the store.

2, diaosi counterattack white, completely defeated! 0. 1 1 yuan, 1. 1 yuan, 1 1 yuan,10 yuan hot grab super items!

165438+1from October 7 to 1 1 daily, only 0. 1 1 yuan,1./yuan,// Each model is limited while stocks last. Micro-store online payment can be successfully killed!

Single product suggestion: 0. 1 1 yuan (8.5% discount for pastry king, 20% discount for Hakka, 7.5% discount for Yuxian and 30% discount for bread paradise),

1. 1 Yuan (supermarket environment-friendly tableware box, handkerchief paper/strip, potato chip set, the price is around 5 yuan)

1 1 Yuan (comfortable bath towel, 2-piece Korean queen mask, fabric furniture cute rabbit, the price is around 30 yuan).

1 10 yuan (comfortable quilt, pillow, price around 250 yuan)

Remarks: Estimated cost 1300 yuan. (Food stamps are sponsored by merchants)

Category marketing: Shuang 1 1 is a large-scale promotion activity of the shopping mall 1 1, and all categories should carry out activities (discounts or gifts). It is suggested that men's wear, women's wear, shoes, cosmetics, fine products, bedding and children's wear should all have representative brands or highlights to participate in the activities. The following four categories: single products need to be highlighted, and matching and warm recommendation need to be added in the channel light box and counter shopping guide.

(1) Winter clothes (thick clothes, coats)

(2) autumn and winter accessories (scarves, hats)

(3) Bedding and winter quilt

(4) Supermarket products for the Winter Hot Pot Festival

vip marketing

VIP recruitment: Shopping mall 500 yuan can get a VIP card for free if it spends more than 5,000 yuan a day, and it can be upgraded to a diamond card if it spends more than 5,000 yuan a day.

1, double 1 1 VIP customers are free: double 1 1 arrive at the store on the same day, and you can get designated hot drinks in xx sweetheart drinks. (Opening sponsorship, free of charge)

2. Double 1 1 VIP customers can play for free: Diamond card VIP card can take children to XX amusement park for free.

The activity plan of double 1 1 promotion planning of five pairs 1 1 is a festival that e-commerce must compete for over the years. Activities and publicity are very strong, with many participating brands and rich forms of activities. As an offline shopping mall, we need to grasp the concept of "Double 1 1 Shopping Carnival" and launch winter clothes promotion when the temperature drops. It should be more different from e-commerce in terms of activity intensity, marketing methods and field experience, thus highlighting the characteristics of physical stores.

I. Theme of the event

Double 1 1 Armageddon-XX Department Store opens China Shopping Festival!

Second, the activity time

Xxxx year 1 65438+1October 8th (Saturday)-165438+1October/day (Tuesday) ***4 days.

3. Gift-giving place: next to Breguet Home Textiles on the third floor.

III. Contents of activities

Xx department store 165438+ 10/01unprecedented strength, heavy attack, declared war on e-commerce, more favorable than online shopping!

1, breaking news: 10 yuan cash gift certificate is here, let's see if you can grab it! ! !

How to get coupons: ① Get them through "double 1 1" SMS; ② Pay attention to the official WeChat of "xx Department Store" and reply "1" to get the electronic coupon, with which you can get the paper gift certificate; 3 directly use VIP card to get it; Each ticket collection method is limited to 2 tickets per person;

Gift certificates can only be used in xx Department Store 1-3F, except for gold jewelry, watches and glasses, special prices, rental counters and express counters;

Gift certificates are not allowed to be used across counters. There is more than one coupon at 100, more than two coupons at 200, and two coupons for a single item.

The gift certificate is used once, without change or cash, and is collected by the cashier at the cashier's desk;

The counter that should be marked with "receiving coupons" or "not receiving coupons";

Collection time:165438+1October 4th to165438+1October1. Use time: 165438+10.8 to 65438+10.0/65438.

Place to collect coupons: the main service desk on the first floor of xx Department Store.

2, against the double eleven, shopping to the end.

1F leather shoes and bags: Belle's new 45% discount; Xxx shoes 100 yuan/pair; 50% off new XXX, special price1from 60 yuan, 40% off new XX; 50% off new Xxx products; Xx new shoes are 50% off; Xx new 5, 5 fold; Xx new 5-6, 20% off; Xxxx new 40% off; Xx special 50 yuan/double; 40% discount on xxxx special offer; Xx New 99 yuan; Xxx new 50% off, 20% off.

1F men's wear: 40% off the new model; Xx new 30% off; Xxx new 60% off, special price1from 58 yuan.

1F jade jewelry: 30% off xxx; Xx square bracelets are 20% off and 20% off;

During the activity, anyone who pays cash for shopping at 1-3F xx department store can get a multi-level gift from 500 yuan, and the receipt can be accumulated in full on the same day, which is invalid the next day. A receipt cannot be divided into zero. Gifts are subject to the real thing, and the quantity is limited. Gold jewelry, watches and glasses, rental counters, special prices and special express counters are not allowed to participate.

Fourth, gift setting.

1, send coupons above xx.

2. Send food stamps above 2.xx.

3. Send exquisite small gifts over xx.