How to write good business soft articles

Commercial soft copy is divided into many different types, and different types have different writing methods. Let me give you an introduction to the types of copywriting on our Annian website:

Corporate copywriting is Refers to a position in an advertising company or corporate planning department that is engaged in writing work, using words to express the creative strategies that have been formulated. Copywriting is different from the way designers use pictures or other means of expression. It is a process of expression, development, and deepening that follows advertising creativity. It mostly exists in advertising companies, corporate publicity, news planning, etc. Corporate copywriting is different from ordinary documents. One is the different scope. The enterprise plan covers general documents and has a wider scope than general documents. Documents are only a small part of copywriting, and the scope of corporate copywriting includes five forms: business documents, system texts, work instructions, management procedures, and forms. In order to improve economic efficiency, companies can use flexible processing methods for copywriting according to their actual conditions, and each company can even create its own modules and formats.

Advertising copy has two meanings: one is the text written for the product that touches the hearts of consumers and even opens their wallets; the other is the workers who specialize in creating advertising text, referred to as copywriters.

Advertising copy is composed of title, subtitle, advertising text, and advertising slogan. It is the textual expression of advertising content. In advertising design, copywriting is equally important as graphics. Graphics have an early impact, while advertising copywriting has a deeper influence. The writing of advertising copy requires strong practical writing skills. At present, there are broad and narrow senses in the advertising industry. Advertising copywriting in a broad sense refers to all advertising works, which includes not only language and text parts, but also pictures and other parts. Advertising copy in a narrow sense only refers to the language and text part of advertising works.

Internet copywriting is a new media writing copy suitable for segmented marketing trends. To put it bluntly, it is actually a position responsible for copywriting on the Internet. For example, you are responsible for writing soft articles for websites, forums, and blogs, and editing text for websites. The biggest characteristic of people's cognitive network is the interactivity and multimedia characteristics of the network. Entering the online world, what you see is a colorful world composed of pictures, copywriting, and sounds. At this point, it provides advertisers with unlimited creative space. They can either choose the mixed text and picture mode used by general print media, or they can use dynamic presentations to attract audiences with vivid faces like TV media. , you can also add music to actively mobilize the audience's hearing. There are basically two forms of online advertising strategies: targeted communication strategies and interactive communication strategies. According to their different characteristics, the writing requirements of copywriting are also different.

Whether it is SEO soft articles, forum soft articles or essence posts, there is only one purpose, to enhance the brand image, attract the attention of potential consumers, enhance the sales power of the product, and improve the reputation of the product. Internet soft articles are more relevant to life, tend to be humorous and colloquial, and pursue a silent communication effect of spring breeze turning into rain and moistening things. Under the subtle influence of Internet soft articles, the strategic and tactical purpose of the product is achieved, and the consumer group is guided to purchase advertisements in the form of articles.

Practical writing is a style of writing formed by human beings in long-term social practice activities. It is a tool for people to transmit information, handle affairs, and exchange feelings. Some practical writings are also used as evidence and basis. With the development of society, people interact more and more frequently in work and life, and things become more and more complex, so practical texts have more and more functions. The so-called practical articles are articles that people write to deal with practical things in life, study, and work. They have practical characteristics and form an idiomatic format.

Applied writing can be defined as the writing that various enterprises, institutions, organizations, and individuals use to handle various public and private affairs, transmit and exchange information, and solve practical problems in social activities such as work, study, and daily life. A general term for various styles of writing that have direct practical value, standardized format, and simple language.

Literary creation means that the author is moved by real life, based on the aesthetic experience of life, through brain processing and transformation, using language as material to create artistic images and form literary works that can be appreciated by readers. In this way This special complex spiritual production activity is called literary creation.

Literary creation is the most basic literary practice. It is an image reflection of the author's aesthetic experience of a certain social life. It includes both the aesthetic understanding of life and aesthetic creation.

Life is the only source of literature, and authors should start from their aesthetic feelings about life when engaging in literary creation. We must be good at observing people in social practice, analyzing people's inner world, caring about people's various destinies, putting ourselves in their shoes and experiencing different personalities, different psychology, different emotions, different colors and rhythms, and gaining only the author's personal insights from life. Only in this way can we capture the unique feeling and capture the characteristics and behaviors that best represent the character. At the same time, on this basis, we must carry out repeated in-depth thinking, explore the true meaning of life through life phenomena, and gradually deepen our understanding of life. Observing, experiencing, researching, and analyzing various people and social phenomena while going deep into life are the prerequisites for literary creation.

Emotion and passion also play an important role in literary creation. It is not only an important driving force for creation, but also an important factor in the content of the work. In the process of creation, the writer must express sympathy or love for some characters and phenomena, while expressing disgust and opposition to other characters and phenomena. He must evaluate life and show his own tendencies through the images in his works. And use all this to infect readers.

It is like writing a love letter to express your love to the person you love. The language should be hearty, fluent, lively, simple, and emotional. In order to express your thoughts and worries and enhance the other person's goodwill, you must also reflect your true affection, fully express your feelings, and tug at the other person's heartstrings. If the writing is very stiff, or the words are not expressive and dry, it will make the other party look awkward and feel uncomfortable. But we can’t sensationalize or exaggerate. Every word, every sentence should come from the depths of your heart and be refined and processed from the deposits of sincere feelings.