Burger King’s Women’s Day tweet is suspected of discriminating against women. How important is the brand’s promotional copy?

Recently, Burger King released an advertisement on Women’s Day. Originally, the advertisement was released on Women’s Day to attract more female users, but Burger King has attracted many people because of this advertisement. All very disappointed. We can see that in the advertisement issued by Burger King, there is a line saying that women should stay in the kitchen. What makes many netizens dissatisfied is that people feel that Burger King’s behavior connotates women and is also discriminatory against women. Moreover, on Women’s Day Sending out such advertisements and copywriting is disrespectful to women. As more and more people pay attention to this matter, Burger King officials also explained that they were using this method to promote bonus programs for female employees. They also stated that only 20% of British kitchens are female. I hope this gender balance can be changed so that women who are more vulnerable can also have the opportunity to pursue a career in cooking. Although Burger King has given an explanation to netizens, most people still don't admit it. In fact, this is not the first time Burger King has included women in its advertisement. Burger King had previously had an advertisement to reward women who were pregnant with the children of World Cup players. And such advertisements and publicity also make many women feel very disgusted. From the fact that many women boycotted Burger King this time because of its copywriting, we can also see how important copywriting is as a brand promotion. In the past, many companies had improper promotion, which led to many netizens boycotting them. In fact, the company originally wanted to It is understandable to make a publicity during the festival, but there are indeed many people who have lost consumers because of advertising problems. I think these brands should be more strict in the approval of these advertisements. A brand's advertisement, It represents the brand’s ideas, and through these brand ideas, we can also see the company’s CEO’s views on these things, so this is why women have boycotted this advertisement.