Copywriting is in this world, how many awesome copywritings have you seen?

I recently read a set of heart-warming copywriting about "Calling You Willful", which reminded me of a phrase that was very popular back then - "You are willful when you are rich". When I heard this Ci, it is probably because I have limited my thinking about things that rich people dare to have willful thoughts. In fact, it seems now that willfulness refers to mentality, not actions without mentality.

This set of copywriting that has been uploaded on the Internet is from Ogilvy Taiwan. This is a set of copywriting to create a Campaign brand for the Jiaoxi Grand Hotel in Japan. It is revealed between the lines. Light and relaxed, "advising you to be willful" from every small node of life, these "advising you" copywriting uses embroidery to "willfully" break the rules and appear in our lives without conflict, pillows, Towels, napkins, coasters, bath towels, sheets, napkins, cushions, etc.

These "willfulness" are transformed into simple and profound "principles", extending into six major themes: "bathing", "eating", "lying", "brushing teeth", "sipping" and "staying in bed" , printing interesting copywriting on daily necessities makes life more interesting, so "willfulness" is actually a kind of mentality. It can not only change a person's mentality, but also adjust a person's life atmosphere. Then let's feel the "willful" power of these stocks.

"Truth 1" It doesn't matter if your hard work is wasted, your body will make up for it.

"Principle 2" Empty time is better than no time. The realm is much higher. It is worth practicing.

"Legacy 3" Don't be afraid of eating your own food for too long

"Legacy 4" My little "no" is a big step towards maturity

"Principle 6" will catch up with one more episode, and don't go to sleep until you collect the plot that can make you have a sweet dream

"Principle 7" later I understood, the bones must be hard, but the body must be soft

"Principle 8" If you have something on your mind, take a leave

"Principle 9" It is important to eat different types of food, French food today, Thai food tomorrow, Italian food the day after tomorrow

"Truth 10" "Lazy" is my pet. No matter how busy I am, I have to spend some time petting it.

"Lesson 11" After brushing your teeth, eat another candy (it's already three o'clock tonight) (Brushed)

"Principle 12" reminds yourself how valuable time is, so I bought a good watch

"Principle 13" pursue it carefully Work efficiency is all about leaving some time to squander life

"Principle 14" If you don't drink enough, when will you tell the truth

"Principle 10" 5. If you don’t drink enough water today, add some ice to your whiskey to make up for it

"Principle 16" My wish is to continue being a child when I grow up

"Principle 17 "Don't look back when you get off work, and don't read back when you're on vacation

Let your children see "Eighteen Principles", it's better to stay in bed, my mother has practiced it

"Willful "It's not about letting people squander wantonly, it's about giving people a reason to walk slowly during a long-distance marathon. It's not about not running, and it's not about stopping, but it's about resting and recovering, seeing what has happened in the past and what has been missed, and then try again. Start hard, chase, and leap.

These are the only two awesome copywriters I have ever seen.

Small cards always have surprises

Speaking of copywriting, Durex had to tease the copywriting of major brands some time in advance, which is incredible.

Veteran drivers, how is this copywriting? Do the green arrows next to supermarket entrances usually contain condoms?

Then Durex started teasing Dove chocolate

First you have Dove, then you can use Durex, haha, Durex teases major brands and posts on Weibo @ They are all official

At 1 o'clock in the afternoon, the @jeep bus started

The veteran driver took me. . . Not blushing at all!

At two o'clock in the afternoon, the pocket of @Levis jeans

Of course, there is always a coming and going of the masters. , the major brands that were teased were not willing to be left alone, they fought back and teased them back, let’s see and cherish them

Let’s see how Green Arrow countered the tease

Then I started flirting with major brands and went directly to the picture

Midea Rice Cooker

Shanxi Mature Vinegar

Fiyta Watch

999 Pi Yanping

Budweiser Beer

The masters are among the people! Experts are also in the company

1. All the introverts in the world are talking to the wrong person.

2. I fell in love in Tokyo. Fortunately, the wine was very strong.

3. Don’t rush the road, feel the road.

4. Don’t mention the mountains you have climbed, only the morning peak.

5. There is a monster in the world that specializes in breaking up the parent-child relationship, called growing up.

6. Yesterday you said tomorrow.

7. A proud man in the eyes of his hometown should not be a wanderer in the city.

8. Food and love are the only things you can’t live up to.

9. The antonym of greatness is not failure, but not trying.

10. There is a world outside the door, but home is inside the door.

When I got up in the morning, I was attracted by the copywriting of these promotional posters.

I am a designer, but I have a special liking for words. I usually like to collect some classic sentences and occasionally write down my thoughts. What first attracted me was this series of pictures, but then I took a closer look at the copywriting and couldn’t help myself. Topic: It’s very cold this year, let’s listen to something warm!

It is close to real life and the text is easy to understand. The point is that this series of advertising slogans reflects the living conditions of many people.

"You have a monthly salary of 5,000, but you have to work hard to live like a monthly salary of 50,000."

As a working family, many people around me are working hard like this. Live life, including myself.

Living in a big city, although the salary is not high, the various outstanding people around us are invisibly affecting our requirements for ourselves, and we want to live a more refined life!

"There are many big things in the news every day, and I don't care much. But today I received an email from HR saying that the 13-year salary at the end of the year has been cancelled."

In fact, many times what we don’t care about is not the thing itself, but whether it affects us. This has a lot to do with the level of personal life needs.

"When it comes to meetings, the more people there are, the more confused they become. Fortunately, when it comes to rankings, the more people who listen, the clearer it becomes."

"I still haven't met anyone I like this year, but today I heard a song that I really like."

"The older I get, the more I feel that hair loss is the easiest thing to do."

"The person I like is on the blacklist of the address book, but fortunately the song I like is on the music list."

"It snowed in my hometown today, but It’s still warmer than Beijing at 1am.”

“When my colleagues talk about stocks, I put on my headphones.”

It’s very cold this year, so let’s get something warm!

Uncle Pin is here to share with you some awesome copywriting that he encountered while eating takeout.

Regarding food copywriting,

There are many different ways of expression.

For example, Heytea-style literature and art,

Starbucks-style monologues,

Ajisen Ramen-style food ingenuity...

But recently there is a new force that has suddenly emerged in the catering industry,

which is takeout copywriters.

The day before yesterday, I wanted to eat fried chicken,

Then I "ordered chicken" inexplicably.

Yesterday, I asked my friend to order a random meal,

I sent it over thinking someone bought me a Chanel,

I’ll go!

I have to say,

Rookie copywriters in the food delivery industry are already rising.

Let us take a look.

Comments: Do not wash your hands when eating, and are not allowed to fall in love.

Comments: All the hardships I endure are for food.

Comment: The Legend of a Bowl of Porridge

Comment: After eating, hug yourself

Comment: The soul also has a sense of taste?

Comments: Sweet and sour is enough

Comments: Taking care of my stomach is enough

Comments: May I be healed in this life

Comment: To raise more meat, you must also nourish yourself

Comment: My potential is still latent

Comment: Loneliness is the devil

Comment: One bite Everything you eat in one bite is unreserved

Comments: I never understand what emptiness is

Comments: Food and friends, don’t miss any of them

Comments: Do you want scheming? I have too many here

Comments: Are you at ease? Very reassuring.

Comment: Fantasy? Haha

Comments: No driving, just eating

Comments: I may need three portions

Comments: I like your honesty, but there may not be a next time

Comments: Eat, never stop

Comments: My favorite egg fried rice in my life

Comments: This must be a shop opened by a top student

Comment: You have a pair of eyes that see through everything

In an era where even subway hot-shot articles and country stories can become popular,

Why can’t take-out articles?

After all,

when you open a takeaway,

see these words,

can feel a little moved,

p>

Or a knowing smile,

Maybe that's enough.

I am a very crazy fan of copywriting. I would like to share some of the inventory that I have collected over the years, not to mention the big brands, to give you an idea of ??what "masters are among the people" mean.

1. See how others sell fruit

2. Selling bras and underwear is also amazing

3. Warm reminder from the traffic police: At our age, we must remember to wear a safety helmet when riding an electric bicycle, otherwise we will be recognized by classmates driving Mercedes-Benz and BMWs.

4. Lottery store copywriter: Dear, no matter how busy you are at work, don’t forget to buy lottery tickets! After all, earning 10 million is much harder than winning 10 million.

5. Continue with the lottery store copywriting: In fact, you have 10 million deposits in the bank, but you have forgotten the withdrawal password. Every time you enter the password It only costs 2 yuan. Once you get it right, the money is yours. Don’t rush or give up. If your heart is there, your dream will be there.

6. The counterattack of the supermarket aunt: Eighteen strange things in Yunnan, it would be strange not to buy them when traveling.

7. A barbecue restaurant: My friend, let me count on my fingers. Your stomach is short of wine and your five internal organs are missing skewers. Come in and make up for it. Bar

8. Another barbecue restaurant copywriting: You are Feng'er and I am Sha, eat skewers of chicken feet and then go home.

9. Don’t give me fake money

10. Let’s see if you still dare Hit me: Older leftover women, those who chase you will get married

11. Please do not smoke at gas stations: We fully understand that your life is worthless, but oil is really expensive.

12. House selling agent

13. That’s bullshit Toilet paper, not Hada

14. Is it unkind to have the canteen right behind the bathroom, but it’s really good: you can eat takeout In a lifetime, you can only eat in the cafeteria for a few years.

This insight, this incitement, advertising people, tremble, accidentally copywriting is not as good as a roadside stall, *** Mian !

Hidden in the wild, small in the city, the wisdom of the people is infinite, first come to a flower shop.

A certain air conditioner.

Gas station.

Save paper in the bathroom.

A wide range of accessories.

This is simple violence.

Fruits.

Last but not least, Durex, today is the Fifth Youth Day. Let’s take a look at some awesome copywriting below.

This time, instead of looking at the classics, let’s look at how real estate, investment, intermediary, etc. write copy.

This is so heartbreaking, old man. Investment and securities copywriting

Real estate copywriting

Real estate agency copywriting

Actually, thinking about it, everyone has deceived me over the years. The real estate agent never lied to me.

For more than ten years, they have been harassing me to buy a house, saying that house prices will definitely rise, but I didn’t listen. If God gives me a chance to do it again, I will definitely not hang up their phone!

What is awesome copywriting? Many people may be knowledgeable and have some experience. They have read and done a lot of copywriting, but they do not have a deep understanding of copywriting. Really good copywriting is not written, but relies on insight and thinking, and requires in-depth market research!

Let’s look at a few examples:

Men only visit Heilan House twice a year. Heilan House is a man’s wardrobe!

Good copywriting, insight into the pain points of men shopping. At the same time, the prices and products of Heilan House are relatively unified and standardized. There is no need to bargain. Men want to buy designated brands quickly when shopping for clothes. And type, choose which style at most, so the word wardrobe is a perfect metaphor. Shopping twice a year is also a pain point for men who don’t like shopping.

Melatonin, if you don’t accept gifts during the holidays this year, you will receive melatonin as a gift!

This advertisement is a superior one, although it does not reach the top. Let’s analyze it. Health care products have been repositioned as gifts, exclusivity, and it is popular this year to give melatonin, which is scenario-based and given during holidays. Therefore, this kind of copywriting has strong sales power, explaining the product category, product value and usage scenarios. Really good copywriting must take into account sales, marketing and branding!

The first sales power: Needless to say, everyone says that good copywriting can sell goods, and copywriting that does not sell goods is just a rogue;

The second marketing power: sales The power of marketing is similar to the classic sayings of terminal shopping guides and promotions, but the marketing power is king of the mountain. Your copywriting is not only good for consumers, but also willing to help you spread the word. It is better for channel dealers to recommend. In a word, copywriting can inspire More people help you spread the word and sell widely!

The third brand power: brand recognition and brand image. From the copywriting, you can remember your concept and name, as well as the differentiated value it brings to users. In the Internet age, excellent copywriting must bring its own traffic, or it must be well integrated with hot topics. For example, Durex's copywriting is very popular among self-media and helps spread it for free.

Sales pay attention to the last step, marketing is the king of the mountain, and the brand is to be convinced and buy by name!

Shang Mumu said that focusing on Internet business models, brand operations and copywriting planning can make people who understand brands truly rich!