Store promotion posters - what types of posters are there?

How to design shop promotion posters more attractive?

In the era of mobile phones and the Internet, the speed of information dissemination is getting faster and faster, and the amount of information received by each person every day is dozens more than before. times. Scroll through Tik Tok, look at pictures, and every APP webpage is vying for the user’s attention.

In the age of looking good, can your poster attract customers’ attention in one second? Poster design should not only be good-looking, but also attract users and get them in the next second. Your theme content, poster promotion content, and methods for direct purchase or inquiry.

So how to design? The following seven points need to be paid attention to during the design process.

1. Prominent themes

With many posters, you don’t know what they are selling at first glance. Slogans like "Save worry, save effort, save money" are indeed attractive, but these six words are too popular, so before these six words, you must indicate your identity to the user. Are you a supermarket? Design studio? Clothing Shop? Or restaurant. Only by clarifying your identity can users know the value of "saving worry, effort, and money" that choosing you will bring.

Event promotion posters should state the theme of the event, such as "Big opening discount, buy one get one free". Although such a theme seems to be very common and bad, the more straightforward and easy to understand the expression , the lower the cost of reading, the more willing people are to read.

What businesses need is accurate traffic, right? So accurate traffic starts with accurate poster design.

2. Clear project services

The publicity theme has been determined, but are the project services clear enough? Each theme actually has corresponding picture materials, such as the above promotional poster; Summer vacation Corresponding to the refreshing blue, the real estate posters are combined with the majestic community buildings; the financial funds use golden yellow + gold coins + professionals that symbolize wealth; the Taekwondo admissions posters use a Chinese ink style background, with the corresponding service process on the back Photos are simpler and more straightforward.

The service content of each project is expressed very accurately. People can think of the corresponding project just by looking at the picture, and the explanatory text makes the poster more vivid.

3. There are visual project details

The visual project details not only have course process pictures on the single page of Taekwondo, but also have course descriptions and themes like the autumn tutoring class. Business features, project details, etc.

After clarifying the theme, put the corresponding pictures, materials and color combinations to make the style and theme of the entire poster more consistent.

4. Copywriting's pain points

Compared with design skills, what is more important is the power of copywriting. A good line of copywriting can make the entire poster come alive. Some copywriting triggers action, some copywriting tells users how to buy, and some copywriting hits users' pain points, making users want to take action when they see it, and they will feel at a loss if they don't buy.

KEEP’s classic short copy of “Self-discipline gives me freedom”, as well as long copy, capture the key points of expression, so that what users see is what they get.

5. There is trust endorsement

A good poster has a theme, copywriting, and materials. If there is a corresponding trust endorsement, you can also put it on it. For example, "started in 2001" is a type of trust endorsement related to the year of establishment; focusing on the logo field for more than ten years, with more than 800 nationwide chains, and selling 1 million copies a year, these are all good trust endorsements.

The trust endorsement + copywriting expression add a sense of trust to the entire poster.

6. There is contact information; address + phone number + WeChat QR code

Many people’s posters are well designed, with beautiful pictures and color combinations, but there is no specific address or contact. Phone calls and WeChat QR codes are elements that must be added to poster design.

There are also people who make the QR code extremely small for the so-called beauty, euphemistically calling it beautiful. In fact, this is not easy to spread. Now many people no longer use traditional single pages to spread posters, but Post a poster in Moments and send it to 100 people in one click. You can quickly reach thousands of people directly. But how many people can open the poster to see it? Do you know how many people are interested after opening it?

If they are interested and scan the QR code, but forget to download the original image and cannot scan it after scanning for a long time, will they give up scanning the QR code because of this action? This is worth pondering.

So don’t pursue the so-called beauty of the QR code. Keep it very small. Whether it is a payment code or a WeChat QR code, it must be enlarged so that users can scan the code to learn more details without downloading.

7. High-definition pictures without watermarks

With the development of technology, the threshold for poster design is getting lower and lower. Many are not professional poster designers, but they can also create them through some APPs Success, these APPs, such as: Maker Post, MAKA, WeChat Business Watermark Camera, Tuitch, Tumon, etc.

However, some APPs do not purchase memberships and will have watermarks. This needs to be paid attention to, because when spread on the Internet, the picture is the sign of a store. A poster with a watermark or unclear picture will also Lowered the quality of the store.

If a large number of posters need to be produced every month, it is recommended that you choose an APP to purchase an annual membership and directly produce high-definition posters without watermarks.

Similarly, the design styles in these apps are also worthy of design reference for beginners of poster design. Similarly, Huatu.com, Baotu.com, and Huitu.com can also be used as design references. What types of posters are there?

There may be dozens or hundreds of types of posters, large and small, so I won’t explain them one by one today.

I will select a few common poster types to share with you!

1. Commercial posters: refer to commercial advertising posters used to promote goods or commercial services, such as , posting advertisements, flyers, etc. all fall into this category.

2. Movie poster: refers to a form of poster launched before the movie is released to introduce or promote the movie. It is more of a publicity and momentum building to attract more audiences. , attract greater attention.

3. Recruitment posters: refers to the recruitment behavior of employing companies, institutions or individuals in order to strengthen their own careers and obtain more benefits.

The above three are the most common and commonly used types of posters. I hope it will be helpful to everyone! How much does it cost to make a poster?

It depends on what kind of poster it is. If you want to make a promotional poster casually, find a part-time designer online or find an acquaintance to make it, it will cost you at least 100 yuan. If you want to do a better job, or find a well-known designer to make a poster, it will cost a few hundred yuan to start.

Poster classification

1. In-store posters

In-store posters are usually used in business stores for in-store decoration and publicity purposes. The design of in-store posters needs to take into account the overall style, tone and business content of the store, and strive to blend with the environment.

2. Investment posters

Investment posters are usually for commercial promotion and use eye-catching visual effects to promote certain goods or services. The design of the investment poster should clearly define its business theme. At the same time, attention should be paid to highlighting the key points in the application of copywriting, and it should not be too fancy.

3. Exhibition posters

Exhibition posters are mainly used for the promotion of exhibitions and are often distributed in streets, theaters, exhibitions, commercial districts, stations, docks, parks and other public places* **place. It has the function of disseminating information, covering a wide range of contents, rich in artistic expression, and strong far-sighted effect.

4. Flat poster

Flat poster design is different from poster design. It is a single, independent type of poster advertising copy, while poster design includes three-dimensionality, time and space. The sense of interlacing gives people an immersive setting concept. This kind of poster often requires more abstract expression. Without certain design skills, it is difficult to achieve pleasing effects. Graphic poster design does not have so many restrictions. He can use a random stroke. As long as it can express the main body of the propaganda, it will play a role in poster promotion. Therefore, graphic poster design is a low-cost, highly ornamental pictorial favored by the modern advertising industry.

Fanke Kuaitu PC version is a free online graphic design tool. Massive beautiful picture template materials, free to download, use immediately. Dozens of genuine fonts are available for free commercial use. Process pictures online in 3 steps. No need for PS. If you can type, you can create pictures online in 1 minute and complete the design.

If you want to make pictures quickly and well, click here to get 100,00 picture material templates:

Fanke Quick Picture