Copywriting to promote digital store promotion?

One: Improving service is fundamental

Compared with online stores, one of the advantages of offline stores is service. Because online stores cannot provide face-to-face service, customers cannot feel the enthusiasm of employees; unlike offline stores, customers can be given warm greetings when they enter the store. Sometimes a glass of water, a biscuit, and a tissue are all A powerful tool to deepen customers' goodwill.

Digital store

Two: Cultivate good qualities of employees

Everyone likes to hear sincere praise and compliments from others, and cultivate employees to be appropriate at the right time. Complimenting a customer may lead to a sale. Taking a few seconds to compliment the customer, such as your shoes are so nice today, will shorten the distance between the store and the customer. In addition, employees will be more distinguished if they treat customers with humility and courtesy.

Three: Don’t over-sell

Nowadays, many young people do not want shopping guides to follow them all the time when they enter a store, but hope that they can have a quiet shopping environment. . To this end, many digital stores have created "unmanned stores" and "unmanned vending machines", etc., using technology to empower the digital development of stores, creating a personalized and customized shopping environment for customers, and achieving a "no interruption" style. Management, deepen the customer's good impression of the store, and thus become a repeat customer of the store.

Four: Application of store digitization

If the above points are software measures, then the fourth point is hardware measures, which are also the prerequisite for attracting customers. After stores enter the digital era, membership marketing on online platforms can help merchants retain "first-time customers" and maintain "repeat customers." Merchants can send new product and event push notifications to customers online through mini programs, and customers can choose to click or not to click based on their own preferences. This gives consumers the right to choose, unlike the previous "bombarding" of phone calls and messages that bore customers