What are the brand promotion strategies and methods?

1. Positioning publicity

Positioning publicity is to select the target market to position the product and explain which objects a product is suitable for through advertisements. Generally speaking, before putting some products into the market, enterprises should introduce product positioning through various advertising forms to promote consumers' purchase, so as to publicize the brand of the enterprise.

2. News propaganda

All news can play a propaganda role. In addition, introducing corporate brands and their products through news reports can also save advertising expenses for enterprises, which is an effective way to promote consumption worthy of attention. In order to achieve this goal, enterprises should establish good relations with news organizations.

3. Information publicity

Information publicity is to spread relevant information and publicity needs to all walks of life through various social media. All these information can stimulate purchasing psychology and achieve the purpose of corporate brand promotion.

4. Form publicity

Form publicity can be exhibitions, TV videos, demonstration performances and so on. The key to form publicity is to convince people. Facing the increasingly fierce competition in the modern building ceramics market, the development of enterprises tends to be branded and internationalized. In the final analysis, the competition among enterprises is brand competition.

5. Service promotion

Excellent service is an important means to promote consumers' purchase. Consumers generally buy enterprise brand products in order to obtain the use value of the products and obtain material satisfaction.