Centennial Runfa slogan

1 In China, there is a well-known advertising slogan-"P&G Company, quality products."

"Surprise starts with the skin" but there is no promise. It is more about dreams and letting women experience the "beginning of change" by themselves.

Olay is positioned as a popular product, the most practical thing is to grasp the price and channels, and firmly build a kingdom of female charm through the proposition of "popularization of aristocratic products". The characteristics of Olay culture are "kindness" and "simplicity"-kindness is close to life and simplicity is close to people. Elegant and popular * * * award.

Olay is always a beautiful scenery.

No woman does not cherish diamonds, just as no woman does not long for love.

De Beers' classic slogan "The Diamond is Forever", the world's largest diamond supplier and retailer, has made countless people in China know about diamonds and understand that diamonds can represent faithful love.

The slogan "Love Life, Love Fang La" is a household name, familiar to men, women and children, but it has been tampered with and quoted the most times.

Fang La literally means beauty, fragrance and softness. Pronunciation is simple, rhythmic, easy to read and remember, easy to spread, and will not be forgotten once read. Fang La is closely related to life. Fang La can be your lover, a beautiful wish or the life you want.

Fang La is always happiness and hope.

I want to use Dabao for my skin sooner or later. In contrast, men use it more frequently.

As the first company to introduce the concept of male cosmetics, Dabao's approachable love culture has been deeply rooted in people's hearts. As a welfare unit under Beijing Civil Affairs Bureau, Dabao's deaf-mute employees account for 565,438+0% of the production line, accounting for more than 35% of the company's total employees. "Resetting a person, saving a life, liberating a family and stabilizing a large area" can be described as a true portrayal of Dabao's love culture. From the standpoint of consumers, national enterprises and giving back to the society with love, Dabao still lives in the cracks.

Dabao, who constantly strives for self-improvement, has his own unique temperament, just like a steady, persistent, simple and sincere father.

"See you tomorrow, Dabao, see you every day ~"

5 "Full of blood for health, blood for Jiuzhitang. Warm hands and feet, warm sleep, full of energy and blood, rosy and charming! Jiuzhitang Ejiao Buxue Granules, don't buy it wrong! "

Deng Jie, Gao Xiumin and Li Xiang. A farce performed by women of three ages. As pretentious as ever.

The beautiful women were full of energy, Gao Xiumin rubbed his hands and stamped his feet, Deng Jie said in a boxing gesture, "She is full of energy and blood", and Li Xiang said shyly, "She is ruddy and charming". The audience were impressed and smiled.

Guizhou green wine sells "amorous feelings", Jinliufu sells "blessings", Coconut Island Guilu wine sells "filial piety", Sherry stop sign sells Zhao Benshan's humor, Mercedes-Benz sells "dignity" and Coca-Cola sells "American culture", all of which are the spirit of the products. And Jiuzhitang Donkey Gum Buxue Granules must be selling coquettish, right?

In one word, grandstanding.

6 "There are no gifts this year, only melatonin."

To tell the truth, the advertisements of melatonin are so bad that as soon as we met, we said, "We don't accept gifts for the holidays this year, but we only accept melatonin as a gift." They kept appearing in front of you, repeatedly playing and bombing eyeballs, which made people all over the country very angry, and then made you remember melatonin, whether you were disgusting or not. Many friends once asked, "What is melatonin?" The bear replied, "This is an unfinished building". What exactly is melatonin? This is a small bottle and a big soap bubble.

At this point, the advertisement only feels that it has some nonsense flavor.

7 "Clothes make a man, and beauty depends on brightness".

"Clothes make a man, and beauty depends on brightness" is also an advertising word that children can blurt out. Say this sentence gently, and you will vividly jump out of a beautiful woman with big eyes, Zhao Wei. Hehe, it smells like a lovely little woman.

Clothes make the man, and horses depend on the saddle. Simple common sense makes sense. This is just a clever concept. With the affinity of "Little Swallow", Liangzhuang has been pushed to the north and south of the river. The slogan is shining, and success is mutual.

Xiaoyan's transformation is successful, and the glory of Liangzhuang is also certain.

8 "All the joys and sorrows are mine!"

"Obedience doesn't mean I don't have the heart to like the ups and downs. It's true. I am new to me every day. My picky taste ... "

Everything has to do with Baby Zhang. Baby Zhang sang with headphones at first, but her singing was out of tune, which caused many people to laugh. However, after she took a sip of Mengniu yogurt, her singing changed qualitatively, and people's eyes changed from ridicule to follow. Then everyone sang "Sweet and sour is me" with Baby Zhang, and picked up yogurt and shouted together-"Sweet and sour is me!" (Khan ...)

Baby Zhang's sweetness and cuteness firmly attracted the audience's attention. The combination of pink interface and products skillfully matched the pursuit of "Super Girl", created the pink dream of youth with the product connotation, and made the whole advertisement full of dreams and confidence.

This is also what girls want-to sing whenever they want and express themselves sincerely.

9 "Did you drink today?"

This is a slogan of robust milk that we are all very familiar with. On the TV screen, a naive and confident little girl is holding a bottle of Robust milk. She asked the children in front of the TV and their parents and said to them, "Did you drink today?" Then a large group of children sang happily: "We all drink healthily."

Seemingly mild advertisements give you a faint pressure.

It exerts psychological pressure on the children's parents through an open question. It uses the ubiquitous comparison psychology in our society to appeal that "all students drink, so do I", while for parents, "other children drink, so should my children".

Face "Did you drink today?" You must give an answer to this question. If you don't drink, your brain will make a choice decision because of the above effects.

The question "Did you drink today" is well-intentioned, but the tone is very strong, and it also has a hint tone. In this open and intense pressure environment, you must make a choice.

10 "Mom, I want to drink ..." Compared with Robust's inquiry, Wahaha is more direct and requires direct expression through the little girl's mouth.

A naive, shy and lovely little girl said softly, "Mom, I want to drink ..."

The image of this little girl's naivety and shyness is very impressive, but I think the deepest impression on many mothers may not be this image, but her gentle and song-like call "Mom, I want to drink ..."

"Mom, I want to drink ..." This call is the call of thousands of children to their mothers. The name is so specific and familiar that all mothers are heartbroken.

In the face of this gentle, naive and reasonable request, which mother will refuse?

Popular advertising songs

We are pests, we are pests, just lucky elves, just lucky elves, we must kill pests-lucky elf pesticides.

Unforgettable reasons:

This is a very popular TV advertisement in the 1980s. A pesticide can also skillfully convey product information by combining cartoon images with funny music, especially songs are easy to remember and sing, which are very popular.

When the sun rises, our love will never change-Sun God Group.

Unforgettable reasons:

Sun God Group is the first enterprise to implement CI, and its advertisements are vigorous and full of masculinity. The commercial song conveys this tonality well and makes people deeply impressed with this advertisement. Even if you hear this song many years later, you can easily associate it with the Sun God Group.

Love is love, and love is an Zheng Da group.

Unforgettable reasons:

This is probably the most popular advertising song in China. At that time, with the broadcast of Zheng Da Variety, this song was a household name for several years, but it was also an image advertising song of Zheng Da Group. This is the charm of Zheng Da Group. By combining advertising songs with powerful TV programs, the image of Zheng Da Group has been deeply rooted in people's hearts unconsciously.

Long years of love, Didi Tuopai Liquor-Tuopai Qujiu

Unforgettable reasons:

Tuopai Qujiu was originally a little-known liquor brand, but with the spread of "Long Years, Didi Tuopai Liquor", it stood out from the liquor brands of all sentient beings. Although there is only one lyric, it is impressive and adds a strong cultural background and aftertaste to Tuopai Qujiu. This advertisement sings the cultural feelings of Tuopai Qujiu.

Come on, come on, give me a feeling-elf

Unforgettable reasons:

May, a female singer in Taiwan Province, has always given people a feeling full of energy and passion. Coca-Cola Company hired May as the image spokesperson of Sprite, hoping to convey Sprite's brand personality with the help of May's personality. With the spread of the song "Come on, Come on, Let Me Feel", Sprite's brand tends to be younger. Zhao Zheng

20-year advertising classic lens

After 20 years of evolution, advertising has changed from simply selling goods to creating popularity, from promoting product sales to leading industry breakthroughs. Advertising is affecting people's consumption and life in China and changing people's ideas and behaviors in China.

"Toshiba, Toshiba, Toshiba in the new era"

This slogan, which appears at the end of TV series every time, is still fresh in the memory of many consumers, and still affects China people's cognition of Japanese brands to some extent.

Flashback point:

At that time, China's advertising had just started, and Japanese advertising was not at the same level as domestic advertising in terms of creativity and production quality. These catchy slogans and excellent advertising pictures have deeply influenced the people of China, and made China consumers establish a high degree of loyalty to Japanese brands and products, and this influence continues even today.

"Didi is fragrant, and the meaning is still unfinished."

A foreign man in a suit and tie has influenced the lifestyle of people who got rich first in China, and also inspired the coffee plot of people in China. So far, China people have begun to accept the coffee culture from instant coffee to Starbucks.

Flashback point:

On the one hand, the large-scale appearance of international brand advertisements has established the strong position of these brands, and also changed people's concepts and lives to some extent. Nestle Coffee, Maxwell Coffee, Coca Cola and Pepsi Cola, which once represented a lifestyle and emotional appeal, entered people's daily lives through scenes and lifestyle advertisements. In the advertisements of "Delicious", "Drips are fragrant, but the meaning is not enough" and "Pepsi-Cola, the choice of a new generation", China people who have just opened up have seen a new way of life. These products and advertisements have unconsciously influenced the consumption concept and life of China people.

"This is the secret of softness."

In the 1990s, Procter & Gamble, which just entered China, took the lead in introducing Head & Shoulders, which can remove dandruff, and its softness combined with washing and care. Procter & Gamble finally changed China people's concept of shampoo through rational advertising appeal strategy and functional TV advertisements. Until now, the well-known secret of the flight attendant "Rejoice" advertisement is still unforgettable.

Flashback point:

During this period, advertisements gradually changed the strong attraction and color of promotion in the past, but led people to yearn for a new life through life scenes and emotional expressions, and the exquisite life displayed in advertisements became the object of imitation.

Sanjiu Weitai-Li Moran

Perhaps it is the reason for China's first celebrity advertisement, which occupies an important position in the history of modern advertising in China. Li Moran pioneered the celebrity advertising spokesperson in China, which caused an uproar at that time. Although Li Moran donated all the advertising expenses, he was still criticized by public opinion. But in fact, due to Li Moran's fair and solemn confession in the advertisement, Sanjiu Weitai has achieved good market sales.

Flashback point:

The development of celebrity advertising has also experienced its own course. When some enterprises began to realize the celebrity effect, celebrity endorsements surged in the mid-1990s. Since then, the correlation between celebrities and products and brands has been put on the table, and the issues of popularity and reputation have also become key words. Enterprises have also begun to reflect on whether celebrities can really solve everything.

Vigorous 28 washing powder-1:4 pieces

This is an impressive TV advertisement in the early 1990s. A family of three kept gesturing 1∶4 in the form of rap to publicize the unique formula of Vigorous 28 washing powder. Advertising is a typical advertising work using USP theory in China's early period, which is easy to remember and pleasant.

Flashback point:

It is unforgettable to advocate originality with unique sales and constantly strengthen this concept with scenes and gestures. This is the application of USP theory in advertising. Robust purified water has been purified by 27 layers, which brings USP theory to the extreme. Since then, Arowana1:1is also an extension of this advertising model.

Oni's "Hundred Years of Hair-Love Forever"

China's Advertisement of Iron Master-a touching love story that we met unexpectedly after years of war separation, especially Chow Yun Fat's affectionate eyes and God vividly explained this sad love story. Unconsciously, the brand of "Centennial Runfa" was accepted. It seems that nostalgia can also be a way to impress consumers, and the combination of product name and spokesperson also adds a lot of color to this advertisement.

Flashback point:

The advertisements from "The Great Wall" to "Andy Lau's Dream Girl" are all the ideas of his boss, but in public, he also admits that these advertisements are beautiful and don't sell goods, which seems to be in sharp contrast with the advertisements of the famous planner Ye Maozhong. Ye's advertisements have always been famous for stimulating enterprise sales quickly and effectively. "Single appeal and multiple scrolling" are the characteristics of leaf advertising summarized by insiders.

Nongfu Spring-Nongfu Spring is a little sweet.

As a backward brand, with suspense advertisements and a series of differentiated marketing methods, Nongfu Spring can get a share from Wahaha and Robust. The phrase "Nongfu Spring is a little sweet" reminds people of this natural water collected from Qiandao Lake.

Flashback point:

This advertisement is a representative of differentiated advertisement, which skillfully combines attraction and suspense, highlighting the creativity of mineral spring bottle caps, a highlight of the product. Since then, other products of Yangshengtang have also followed the principle of differentiation and achieved certain results, such as "shaking farmers' orchards before drinking".