Making real estate advertising posters by ps-experimental principle of PS real estate advertising design

how to use ps to make real estate advertisements

ps to make real estate advertisements is actually composition and picture synthesis, and artistic writing. It is the premise of synthesis to learn matting first. The essence is to use mask and color matching. The quality of synthesis lies in the color matching. Only when two pictures with different environmental colors are unified as one picture, there are many teaching tutorials in ps Home that you can take a look at. I hope it helps you. How to use PS as a leaflet on both sides?

For general leaflets, such as A4(21*28.5cm), you can directly create an A4 canvas in PS, and then enter the contents of your leaflet. Save. Then create a new A4 canvas, enter the contents on the back of the leaflet and save it. . OK, it's done. . Just give both documents to the printing company. . . Or if you want to print by yourself, print the front side first, then take out the printed paper and put it in the printer (reverse direction) to start printing the back side. This way, your flyers on both sides will be printed.

PS can't be used as a leaflet on both sides. PS can only make leaflets one side at a time. The leaflets on the front and back are not made by PS, nor are they arranged by typesetting. They are printed on the front and back respectively. Leaflets on the front and back sides should be made into two independent image files

Leaflets, posters, etc. are necessary to make the products popular. Do you know how to use PS to make leaflets? The following tutorial takes real estate leaflets as an example to help you quickly master the production process and ideas of PS leaflets.

1. Introduction of PS leaflet making course

Taking the design of a real estate leaflet as an example, this course starts with the introduction of the basic knowledge of the leaflet, and explains in detail the composition mode, copy division, picture processing and layout details adjustment of the real estate leaflet, which fully shows the design ideas and process methods of double-sided printing of real estate leaflets for learners.

how to make leaflets with PS

the course explains each operation step in depth, pays attention to the guidance of design thinking, and ensures that students master the design thinking and operation process of double-sided printed leaflets.

how to make publicity with PS

2. how to make PS leaflets

1. create a new file and set the color mode to "cmyk mode".

2. Choose various font colors to make publicity slogans, and adjust the size and position.

3. Double-click the text layer to bring up the Layer Style, and set the required text effects such as Bevel and Relief and Projection.

4. Save and finish.

3. How does ps design the leaflet

1. Open ps, select the picture, and find the color range option in the selection menu.

how to make a leaflet with PS

2. use the straw tool to absorb the background color and set the color tolerance value.

how to make a leaflet with PS

3. press shift+Ctrl+I and use the mobile tool to drag the picture into the background layer.

how to make a leaflet with PS

4. press Ctrl+T to adjust the size and position.

How to make a leaflet with ps

5. Choose a text tool, set the font size and color, make a leaflet slogan, and get the experimental principle of PS real estate advertising design

Teach you how to make a high-quality real estate advertising design!

Real estate advertisements are mainly composed of background pictures, words and decorative elements.

background picture

background pictures generally have the following types: real-life pictures (indoor and large scenes), composite pictures and scene pictures.

Real-life pictures and synthetic charts have obvious meanings, which can be directly associated with real estate, while the scene pictures are more implicit, which are more for expressing a specific theme and artistic conception.

Real scene (indoor, large scene)

A suitable real scene often gets twice the result with half the effort, and the picture must be beautiful and clear, with a wide field of vision and a clear subject. Generally, the exterior scenes of large scenes can be selected, such as the exterior drawings of real estate buildings and the opening scenes of sales offices;

synthetic map

synthetic background map requires high design skills, which are generally divided into the following categories:

1. Pure background treated with special effects, select a solid background to be treated with ps and special effects;

2. Solid color background and post-synthesis.

synthesize the background color and the main object, and if there are stars or successful people who speak for them, they can also be synthesized into the background; The effect of synthesis should be moderate, so as to avoid too many special effects affecting the presentation of other information in the picture.

idea map

In addition to the lure of real scenes, mind-wandering pictures can also capture users' needs. Pictures pursue a certain artistic conception, express a specific theme and play emotional cards, which are generally suitable for big brand real estate companies, such as Wanda and Evergrande. As long as the pictures are good-looking, in line with the theme and simple copywriting, the effect can be achieved immediately.

Text

To say that the background image is the basis of an advertisement design, the text is the soul, conveying meaning and information.

There are several design points for characters: font selection, typesetting, color and special effects of characters.

font selection

generally, the font is selected according to the style and theme of the background image.

if you want to convey the theme of cultural flavor, you can choose writing brush, handwriting and other fonts.

If you need to express economical and practical themes, you can use common fonts, such as Shang Ya in the word-making workshop and Heilei in Fangzheng Lanting.

Generally, the text that conveys information needs to use a written font suitable for reading, such as Microsoft Yahei and Founder series fonts.

Typesetting of characters

To sort out the primary and secondary relations of copywriting information, we can express the hierarchical relations of copywriting by means of comparison, such as font size comparison, thickness comparison, font comparison, color comparison and material comparison.

Note: Contrast techniques can be used in combination. The more contrast techniques are used, the richer the picture will be, but the design ability is also higher.

the color of the text

the color of the text needs to be distinguished from the background, highlighting the theme information-if the background is dark, the font can choose bright colors such as gold, yellow and orange to highlight the information.

when the background is bright, the fonts can be in stable colors such as dark blue, brown and coffee.

when you really don't know what color to choose, use black and white as a safe colorless system.

Special effects of characters

Special effects are to add fuel to the flames and set off the theme. Characters can be shaded, shaded, filled and stroked.

Many real estate advertisements should show high-end and gorgeous styles, and characters can be added with light and shadow special effects. However, this requires high ps technology, so it should be used with caution. Too many special effects will easily appear Low.

Decorative elements

The choice of decorative elements, like the background, depends on the style and theme, and generally focuses on assisting text typesetting and emphasizing the atmosphere of the picture.

When the background in the picture is mainly scenes, the decorative elements are mostly physical objects;

when graphics or colors are used as background, decorative elements are mostly graphics or brush strokes.

Note: There should not be too many decorative elements to steal the limelight of the background. You can also extract elements from the background to emphasize the picture.

how to design real estate advertisements in PS?

method/step

create a new document.

change the foreground color to the data shown in the figure, and gradient up and down the whole canvas.

open a landscape picture with grass, drag and copy it into a new file, and press Ctrl+T to adjust the size and position appropriately.

add layer mask to the grassland picture, and use the gradient tool to fill the layer mask with black and white gradient, so as to hide the upper part of the grassland picture.

Open another picture of a residential building, and use Ctrl+T to adjust its position and size appropriately.

copy the building layer, enlarge it and adjust its position. Then use the same method to put the material pictures of several trees into the picture of the new file.

use the pen tool to draw a guitar-shaped path in the lower left corner of the screen.

copy a picture of a lawn into a new file, place it in a position overlapping with the path, and resize the picture according to the path.

convert the path into a selection.

perform Shift+Ctrl+I to deselect the shortcut key, and then delete the lawn area outside the guitar shape. After deselecting, add a relief layer style to the layer.

finally, add words and typeset, and complete a real estate outdoor advertising design.

the main elements of outdoor advertising design of real estate

1. One of the elements of outdoor advertising of real estate: large and large-scale real estate advertisements can not only attract people's attention, but also show the confidence of real estate developers in their products and the grand style of real estate, and make people feel that the real estate occupies a large area, not a small real estate.

2. The second component of outdoor advertising of real estate: emphasize

The outdoor advertising design of real estate has a more eye-catching title, which either emphasizes the location of real estate, such as "sea view room" and "school district room", or emphasizes developers, such as "Vanke", "Wanda" and "Lianfa", or emphasizes the name of real estate "Central Coast" and "Garden Expo Garden".

3. The third component of real estate outdoor advertising: beautiful pictures

Of course, an excellent real estate advertisement can't be without a beautiful picture, and there will be more choices of pictures, but it is best to make pictures according to the emphasized words, and you can also match your own real estate renderings. Of course, some real estate outdoor advertisements will be accompanied by pictures of beautiful environments, such as "autumn moon" and "lake water".

4. The fourth component of outdoor advertising of real estate: contact information

Of course, in order to sell the real estate, it is essential to leave eye-catching contact information. Generally, the telephone number of real estate will be left in advertisements, so that interested parties can contact and consult the real estate agent.

5. The fourth component of outdoor advertising of real estate: spokespersons

Some local real estate enterprises will invite some spokespersons to promote real estate. Therefore, in order to attract more people to outdoor advertising of real estate, it is also very important to have image spokespersons in advertisements, and it is conceivable that there are large pictures of spokespersons in advertisements.

Through the above contents, we have learned the methods of making real estate advertising design. It can be seen that there are many stresses on real estate advertising design, and every detail is very important. For details, please consult Xujia Advertising Design.