Necessary conditions and steps for opening a second-hand bookstore online

First, before writing a business plan, please carefully consider and plan the positioning of your bookstore, that is, what kind of bookstore you want to open. Maybe there are many large chain bookstores near your community. In such a reading environment, it is a good business opportunity to try to open a bookstore based on religious beliefs, second-hand books or other specialty bookstores.

Second, carefully examine your hobbies and personality characteristics, because this will directly affect the overall style of the bookstore you want to show to the public. In addition, the name, trademark and slogan of the bookstore should reflect the taste of the bookstore and the overall direction of the books sold, which is very important for providing customers with a good book buying environment.

Third, before preparing other bookstores, please carefully prepare the important materials needed to apply for a bookstore business license. This mainly includes: photo of bookstore address, internal space structure map, registered capital and feasible business plan.

Fourth, keep a certain balance between affordable rent and bookstore address. For independent bookstores, the address of the bookstore should be selected in densely populated areas or some shopping centers to ensure a large flow of people. The topographic structure of the selected bookstore should include the book display area, necessary lounge and storage room, etc.

Fifthly, how to ensure a reliable purchase channel and how to keep close contact with publishers, newspaper and magazine suppliers is the primary consideration for opening a shop. The interior space design of the bookstore should be put in the second place. Good relations with book wholesalers and publishers are the intangible assets of bookstore owners. At the same time, the books in stock of publishing houses, books donated by bookstores and book exchange activities held by bookstores can all be used as book sources of bookstores, providing readers with cheap and good opportunities to buy books.

Sixth, the space design of the bookstore pays attention to creativity, attracting artists, writers, photographers, journalists, and most importantly, attracting readers to visit. Innovative bookstore owners should communicate with art students and art colleges to discuss the design and shelving methods of bookstore murals. Through such exchanges, on the one hand, they can provide an opportunity for young artists to show their talents and establish good neighborhood relations with local community residents; In addition, it also greatly saves the cost budget for the bookstore.

7. Bookstores must ensure multiple reading areas to encourage readers to freely read and display books and magazines here. Each reading area should provide perfect lighting conditions and tables and chairs to create a good reading environment for readers and attract more readers to read and buy books in bookstores.

Eight, a few weeks before the bookstore opens, hire a small and reliable work team to help the bookstore prepare. Bookstore owners should hire two or three managers with bookstore marketing experience and some part-time cashiers and porters. These employees can help sort out the shelves, decorate the bookstore, do a good job in the publicity of the bookstore, and establish a good reputation for the bookstore before opening.

9. On the opening day, we will hold some preferential activities to thank the readers who visited for the first time. For example, buy more and give more, book counters with special prices, books signed by writers, and book coupons. Attract the special attention of peers.

Ten, before the opening day, do some creative commercial advertisements and put them in areas where readers have great potential for the future development of bookstores. Like more common brochures, posters, valid coupons on the opening day, etc. They can be distributed in universities, libraries and other places frequented by local readers.

It should also be pointed out that:

Establish good cooperative relations with local schools, publishing companies and printing houses. At the same time, we should hold a book club to improve the reading ability of children in the community, cultivate children's reading habits from an early age, hold writers' speeches every day and other activities to improve the popularity of bookstores among readers.

The business hours of the bookstore need to be carefully set, and the bookstore address should be combined with the surrounding traffic environment. For example, if a second-hand bookstore is located in the city center, it should concentrate its business hours during the day. During this period, students passing by or pedestrians engaged in other occupations will come to the bookstore from time to time. When the bookstore is located in the suburbs, some customers may pass by or shop in nearby shops that are still open. At this time, the bookstore owner should consider extending the business hours until midnight to ensure the bookstore's turnover.