Three ideas for the county’s cultural, radio and television tourism work

2006 is the first year of the implementation of the “Eleventh Five-Year Plan”. In the face of new situations and new challenges, we must establish a scientific outlook on development, adhere to a people-oriented approach, follow the working philosophy of "reform, development, prosperity and improvement", be down-to-earth, forge ahead with determination, grasp the pulse of the times, and adhere to the correct guidance of public opinion. In 2006, the overall requirements for the county's cultural, radio and television tourism work are: comprehensively implement the important thinking of "Three Represents", thoroughly implement the spirit of the 16th National Congress of the Communist Party of China and the Fifth Plenary Session of the 16th Central Committee, in accordance with the Municipal Culture Bureau, Radio and Television Bureau, The work deployment of the Tourism Bureau closely focuses on the goals of striving to become "Top 100 Counties" and "Civilized Counties" proposed by the County Party Committee and County Government, highlighting key points, striving to meet the people's growing cultural life needs, and creating a harmonious society for our county Provide strong public opinion support and spiritual support.

According to the overall requirements, the basic ideas of the county’s cultural, radio, television and tourism work in 2006 are: adhere to one principle, achieve two highlights, implement three constructions, promote four tasks, and clarify five guidelines , implement six major measures.

(1) Adhere to the working principle of “doing work down-to-earth and pursuing development wholeheartedly”. Cultural, radio, television and tourism work involves thousands of households and truly benefits the masses. It is also an important propaganda channel for our party to care about the masses and govern and rejuvenate the country. All units under the bureau and all township cultural radio and television stations must keep in mind the party's purpose and practice the party's important thinking of "Three Represents" in their work, and work hard to achieve practical results.

(2) Highlight reform and development, seek innovation and change.

1. Strengthen reforms and maintain momentum for career development. In accordance with the spirit of the document "Implementation Opinions on Accelerating the Reform of the Personnel System of Cultural Institutions" by the Organization Department of the Provincial Party Committee, the Propaganda Department of the Provincial Party Committee, the Provincial Department of Personnel, and the Provincial Department of Culture, we must adhere to the principle of proceeding from reality, update our ideas, and conscientiously do Good job. First, we must fully implement the job appointment system in all public institutions under the bureau and completely break the "iron rice bowl". At the same time, we will further improve the target management responsibility system and reward and punishment system, refine and quantify work tasks, and implement an annual target management evaluation system for the county's cultural, radio, television and tourism system work. The second is to establish a supervision mechanism for the work of the bureau system. Effectively supervise the county's cultural, radio, television and tourism work, especially the construction of rural cultural activities. Under the guidance of the county's rural cultural activities leading group, a team of supervisors for the three rural cultural activities in Nanchang County was established. The personnel are composed of veteran cadres, people's congress representatives, members of the Chinese People's Political Consultative Conference and personnel drawn from the county's Bureau of Culture and Broadcasting. They are responsible for the entire county's rural cultural activities. Supervision and guidance. Third, the bureau should do a good job in improving the efficiency of the agency, and effectively provide quality services to the bureau's units, township cultural radio and television stations, and the majority of cadres and employees of the overall system. It is necessary to further improve the "Agency Position Responsibility System" and the "Agency Head Question Responsibility System" ", "Agency Accountability System", to provide civilized service and do our best. All relevant units should also refer to the bureau's work system to formulate practical work systems.

2. Treat development as the ultimate goal of work. With the rapid growth of the county economy, the living standards of the people in our county have been significantly improved, and the demand for spiritual food is stronger and higher-grade. The Party Central Committee has put forward the grand goal of creating a harmonious society and building a new socialist countryside, which has provided unprecedented opportunities for the development of cultural, radio, television and tourism in our county. At the same time, it has also faced us with unprecedented challenges. Today, when opportunities and challenges coexist, only development can make us invincible. First, in accordance with the spirit of relevant documents of the Party Central Committee and the State Council, cultural investment must be included as an important task on the agenda of the party and government at all levels. All township and village finances must ensure that investment in cultural undertakings and fiscal revenue increase year-on-year, and determine annual mass cultural activities. Special funds, special funds for book purchase and special funds for cultural relics protection. Second, we must focus on making the cultural, radio and television tourism industry bigger and stronger, and vigorously develop and prosper the entertainment and tourism industries. The county tea-picking troupe and the county film company must seize the opportunity to press themselves in the in-depth development of the three rural cultural activities, constantly improve, enrich the hardware and software, expand their scale, and follow the path of large-scale and industrialized development. The third is to expand radio and television coverage.

The development of cable radio and television networks is not only a need for radio and television publicity work, but also a requirement for career development. In 2006, we must effectively carry out the work of "connecting every village" of radio and television, realize that all natural villages in the county have access to cable radio and television electric (optical) cables, and the number of rural Internet users exceeds 25,000. The total number of county and town-level network users exceeded 50,000.

(3) Implement three constructions:

The construction of cultural, radio, television and tourism is the basis for the construction of spiritual civilization. Consolidating infrastructure construction with the guiding ideology of high starting point and first-class is to strengthen An important means of spiritual civilization infrastructure construction. In 2006, under the direct leadership of the county party committee and county government, we will focus on actual results, vigorously strengthen infrastructure construction, and strive to build the following three cultural and radio and television facilities:

1. Build a cultural center. The county party committee and government attach great importance to the construction of the cultural center. Land planning, project approval and architectural design drawings have been completed. However, due to some difficulties, it has not yet entered the construction implementation stage. We will strive to attach great importance to the county party committee and the county government, start construction this year, and cooperate with the county government to do a good job in the construction of the cultural center.

2. Construction of radio and television building. The Radio and Television Building is a landmark building in the city. The county party committee and the county government attach great importance to the construction of the Radio and Television Building. In 2002, they issued meeting minutes on the construction of the Nanchang County Radio and Television Building. This year, the county government has included the construction of the radio and television building and the construction of the cultural center as one of the 10 major events of the county government this year. We will strive to determine the land use for the county government this year, raise funds from various sources, and speed up the construction.

3. Renovate the county film company and Liantang Theater. The county film company and the Liantang Theater renovation project have conducted a public land auction at the end of 2003 in accordance with market operations. Construction has now begun. The main building of the renovated Liantang Theater is 24 stories high. The project construction funds are approximately more than 50 million yuan. It will become a cultural and artistic center. It is a comprehensive film and television entertainment city that integrates performances, movie screenings, electronic entertainment, audio and video sales, sightseeing and browsing.

(4) Promote the development of four tasks including team building, team building, rural cultural activities, and township book circulation.

1. Build a leadership team rich in combat effectiveness and cohesion. The construction of the leadership team is the core force for the development of a unit's career. Each unit must strengthen the party's leadership and enhance the unity, dedication, integrity and efficiency of the leadership team through the long-term mechanism established by maintaining the advanced nature of Communist Party members. Concentrate collective wisdom and creativity to build the cause and enhance the party's influence in cause construction. We must pay attention to recognizing people in practice, using development standards to create people, and enriching outstanding talents with both ability and political integrity and outstanding performance into important positions, forming a huge synergy of thinking, doing, and doing good things.

2. Establish a learning system and continuously improve the quality of the team. In accordance with the requirements of political excellence, excellent work style, and professional proficiency, we organize cadres and workers throughout the system to conscientiously study the party's line, principles, and policies and continuously improve their political quality. All units must organize professional knowledge training courses and study classes in various forms, establish a daily learning system, and help employees improve their political and professional qualities to adapt to the requirements of the industry in the new era. It is necessary to establish a talent management mechanism so that our business can attract talents, make good use of talents, retain talents, and create a good environment for talents to display their skills.

3. Actively carry out three activities to effectively enrich the cultural life of rural people. Carrying out three rural cultural activities (the government pays for it, farmers watch plays, movies, and self-organized activities) is a major strategy proposed by the Provincial Party Committee and the Provincial Government in 2005. It is in accordance with the "Coordinate urban and rural development, coordinate urban and rural development, "Building a harmonious society" spirit and vigorously building a new socialist countryside. All township party committees and governments must attach great importance to the three rural cultural activities and come up with implementation plans for purchasing performances and screenings every year in their townships. All relevant units and township cultural radio and television stations must stand at the height of practicing the important thought of "Three Represents" , starting from the creation of a harmonious society, strictly abiding by the spirit of relevant documents, doing a good job in all work, and must not deal with things or engage in fraud.

For the three rural cultural activities, the provincial government has provided us with special funds, and the county party committee and county government have also attached great importance to them and allocated special matching funds. We must do a good job in this popular project.

4. Vigorously develop the circulation of books in towns and villages. The township book circulation cycle is a special activity carried out in response to the lack of book funds in grassroots townships in our county. It aims to use the least funds to allow readers to see the most books, thereby providing the majority of rural readers with information on getting rich and cultivating their sentiments. In 2006, it is necessary to combine the development of the three rural cultural activities and take the opportunity of self-organized cultural and sports activities in townships such as reading competitions to implement 1,000 yuan of book purchase funds for each township, so that each township can see 12,000 yuan of practical new books. In addition, the provincial library and county library will also use funds to purchase 1,000 yuan of new books for each township in the county. As a result, the book collections of the county's township book stations will be greatly improved.

(5) Clarify five policies to make the cultural, radio, television and tourism industry bigger and stronger

1. Attract investment and widely absorb social funds. In 2006, we must continue to adhere to the principle of attracting investment and strive to attract domestic and foreign funds to invest in the county's cultural, radio, television and tourism industry. Based on the actual tourism development of our county, we should take the development of Baihuling Scenic Area tourist attractions as a breakthrough point to achieve zero breakthroughs in our county's opening of tourist attractions to the outside world. At the same time, we will enrich the cultural connotation of Chengbi Lake Park in the county, continuously enrich new cultural and entertainment service projects, and build Chengbi Lake in the county into an urban cultural and ecological tourist attraction.

2. Seek truth from facts and do all work well in a down-to-earth manner. The cultural, radio and television tourism industry is a high-investment, low-yield enterprise, and more emphasis is placed on its social benefits. Therefore, we must adhere to the work policy of seeking truth from facts and being down-to-earth, strive to tap our own potential, and put the development of cultural, radio, television, and tourism in our county on a sound development track.

3. "Three approaches" and strive to create cultural masterpieces. Professional and amateur creative personnel should go deep into the grassroots and rural areas to create more works that are close to life, reality and the masses. The county tea-picking troupe should focus its artistic creation on launching high-quality programs, establish a work responsibility system for artistic creation, and strive to create or newly arrange two higher-quality plays to meet the audience; the county cultural center should actively organize and guide the county, Township professional and amateur authors strive to create a number of high-quality works in music, dance, folk art, art, calligraphy, photography, etc., and strive to win national awards.

4. Administer according to law and optimize the development environment of our county. The County Cultural Market Inspection Brigade is a department entrusted by our bureau to carry out legal administration according to law. In the law enforcement management of cultural, radio, television and tourism work in the county, law enforcement must be carried out in strict accordance with the law enforcement content stipulated by the County Legal Affairs Bureau, and cultural business projects and operations must be carried out in strict accordance with the law enforcement content. Carry out reasonable planning and layout of points, rectify and compress electronic games and video screening points, and combine the spirit of the provincial and municipal "Notice on Further Strengthening the Ideological and Moral Education of Youth" to severely crack down on admitting minors into Internet cafes and operating Internet cafes overtime. violations. While doing a good job in daily inspection and supervision, special rectification activities will be carried out to strictly investigate and deal with illegal activities in cultural and entertainment business premises and the dissemination and sale of pirated audio and video publications in accordance with the law. All township cultural radio stations should actively cooperate with the county cultural market inspection team to inspect and supervise the cultural business operators in their towns and villages, report problems in a timely manner, and assist in publicizing relevant laws and related documents to the business operators.

5. Diversify development and improve the county’s cultural network. Extensively carry out mass cultural activities such as culture, science and technology and health "three rural areas", township art performances, community cultural festivals and so on. Create mass cultural brands and characteristic cultural circles to form a three-level network of county, township (town), and village culture; enrich and expand the form and content of community culture, family culture, campus culture, corporate culture, and square culture to create an urban cultural network; Develop network culture, encourage commercial cultural and entertainment venues to open special events for public welfare activities, encourage enterprises and institutions to carry out cultural activities, and form a corporate cultural network. Launch 1-2 characteristic cultural towns. Actively guide social forces in education and other departments to form influential amateur literary and artistic teams such as bands, art troupes, art centers, and choirs.

Expand external cultural exchanges and make Changnan culture more influential through art performances, sports events, exhibitions, cooperative publishing, radio and television program exchanges, organizing cultural weeks, establishing sister cities, and folk cultural exchanges, etc. .

(6) Implement six major measures to shape a new image of our county’s cultural, radio, television and tourism undertakings

1. Be truthful and pragmatic and improve the quality of radio and television publicity. Radio and television work must be guided by the spirit of the Fifth Plenary Session of the 16th Central Committee of the Communist Party of China, closely focus on the overall situation of the county's work, increase publicity efforts, improve the quality of publicity, and implement comprehensive coverage so that the people of the county can unify their thoughts and unite their strength.

First, grasp the key points of publicity and continuously improve the quality of publicity. We will vigorously create a development atmosphere of large-scale investment promotion and openness, and conduct key and high-quality reports on the county’s investment promotion, construction of Xiaolan Industrial Park, labor employment, and industrialization development. Focusing on creating high-quality products, taking the launch of the "Changnan Proud" column as a guide, and adhering to the principle of "three closenesses", we will strive to create some radio and television programs that integrate ideological, artistic and ornamental qualities, and vigorously strengthen the construction of new columns, both Launch columns that positively report the new image and new cases of our county, and regularly or irregularly resolutely expose the phenomena that affect our county’s economic development and social stability, emphasize characteristics, and pay attention to packaging, thereby effectively improving the internal and external appearance of our county’s radio and television stations. image. It is necessary to do a good job in surveying audience ratings so that program content can be adjusted in a timely manner to improve ratings. At the same time, we must focus on program quality, increase the number of programs broadcast on higher-level stations, and broaden reporting channels, thereby establishing a good external image of Nanchang County. In 2006, radio and television manuscripts will make new breakthroughs in reaching the central, provincial and municipal platforms.

The second is to do a good job in radio and television network coverage. Pay close attention to network development, continuously improve network service functions, and increase user installation rates. In 2006, the county network center will take measures to vigorously connect users to the network in residential areas, industrial parks and rural areas around the county, and strive to add 5,000 new users. It is necessary to actively coordinate and cooperate with the provincial and municipal network centers to avoid vicious competition in the installation of cable TV in real estate in the county area. Rural cable radio and television networks must adopt a number of measures to expand the installation rate among rural users. It is necessary to make full use of the advantages of the radio and television network bandwidth, and jointly develop multi-functional services with provincial and municipal radio and television departments, so that the radio and television industry, especially the radio and television network transmission industry, becomes a new economic growth point for our county and an emerging trend in the future information society. Pillar industries.

The third is to do a good job in management and improve order. We must firmly establish the idea of ????safety first, and regard safe broadcasting as an important task and pursue it unremittingly. It is necessary to intensify the inspection of radio and television, and strictly investigate and deal with the unauthorized installation of cable TV and the unauthorized installation of overseas satellite television programs in accordance with the provisions of the "Radio and Television Administration Regulations". Further improve the job responsibility system, resolutely put an end to the reactionary invasion of lawless elements, and ensure that the correct principles and lines of the party and the government are accurately transmitted to thousands of households. All towns and villages must strictly follow the provisions of the "Radio and Television Management Regulations", strengthen the management of network front-ends such as radio and television rooms, straighten out the relationship between networks and stations, clarify their respective responsibilities, and ensure the safe operation of radio and television networks.

2. Pioneering and innovative to enrich the cultural life of the county.

With the theme of "advocating civilized life and building civilized communities", vigorously promote and develop community culture, rural culture, corporate culture, campus culture, square culture, and family culture, and support the construction in a planned way A group of characteristic cultural townships (towns) and cultural villages. Organize and guide the masses to effectively carry out lively and popular cultural activities. In 2006, we plan to cooperate with relevant units to carry out more than 10 large-scale cultural activities in the county Chengbi Lake Park Nanyuan, the gymnasium, the No. 3 Middle School Naxin Building and other places. At least two of them are sponsored by our bureau and hosted by the county cultural center. Co-organized by other relevant units. While doing a good job in community cultural activities, we must seriously cultivate community literary and artistic backbones and guide residents to use their spare time to carry out colorful literary and artistic activities to stimulate motivation, cultivate sentiments, and enrich life. The county museum should hold cultural relics exhibitions at appropriate times and use cultural relics to educate the people of the county on revolutionary traditions and patriotism.

3. Target the grassroots and enrich rural cultural life

The activities of sending culture to the countryside should be organically integrated with the work of the county party committee and county government in building a new socialist countryside, and with the provincial party committee and provincial government The call to "strengthen rural cultural construction and create a great cause of enriching the people and rejuvenating Jiangxi" is combined. County theater troupes, county film companies, county cultural centers, county libraries, and county museums should combine their own characteristics and vigorously carry out activities to send culture to the countryside. The county troupe must start with innovative performance mechanisms, implement brand strategies, actively compete for the performance market, complete the performance tasks of the three rural cultural activities with quality and quantity, and strive to perform more than 200 performances in the countryside throughout the year. County film companies must conscientiously implement the "government pays the bill and the masses watch movies for free" campaign to ensure that each administrative village has more than 6 movies per year. Vigorously carry out ideological and moral education for young people, and organize screenings of "patriotic education films" in rural primary and secondary schools throughout the county. Vigorously develop rural individual film teams and rural film consortiums with various operating forms, and strive to complete 3,000 film screenings in the county throughout the year; county libraries must consolidate and improve the work of county-level libraries while doing a good job The operating mechanism of the book circulation station is to carry out in-depth activities of "Science and Technology Promote Agriculture and Send Books to the Rural Areas" and "Village Book Circulation Cycle" activities, with no less than 10,000 books sent to the countryside throughout the year. The county cultural center should go deep into various towns and villages to guide the development of cultural activities, vigorously explore and promote traditional folk culture, and collect the essence of traditional folk culture in our county; the county museum should go deep into various places to understand the current status of cultural relics protection units in a timely manner and propose protection and repair plans. It is necessary to vigorously publicize the "Cultural Relics Protection Law" throughout the county, vigorously carry out cultural relics protection, rescue and excavation work, and focus on the maintenance of cultural relics protection attractions such as the "Three Kingdoms Soochow Tomb", "Putuo Pagoda" and "Yongmuli Village" , actively carry out rescue protection and excavation of cultural relics. Strive for central, provincial and municipal funds to protect cultural relics, register and file them, and protect and repair cultural relics protection units in the county. Each unit that carries out work at the grassroots level must have work records and records of the opinions and suggestions of the grassroots units for verification.

All township cultural broadcast stations should focus on exerting their subjective initiative, strive to win the attention of the township party committee and government, include cultural work on the party and government agenda, and include funds for cultural activities in the financial budget. Efforts will be made to build cultural activity centers and libraries, actively carry out local mass cultural activities, and arrange no less than 10 large-scale cultural, sports, and science and technology activities in townships throughout the year. Make full use of the provincial government's "Special Fund for Rural Cultural Construction" to carry out cultural, sports and science and technology activities involving the majority of farmers. Seek truth from facts, do not commit fraud, and report accounts to the county Culture, Radio, Television and Tourism Bureau in strict accordance with relevant procedures and information requirements. It is necessary to assist county libraries in the "township book circulation" work, and in conjunction with the construction of a new socialist countryside, vigorously build village-level cultural rooms to solve the problem of poor cultural life among farmers in administrative villages and natural villages.

4. Reform and innovation promote the development of cultural industries

Use reform as the driving force to promote cultural market management and cultural industry development. Follow the laws of the market economy and the inherent requirements of the development of the cultural industry, increase support, so that the vitality of the subject bursts out, and cultural resources are fully utilized. The first is to deepen the comprehensive law enforcement reform of the cultural market, further rationalize the management system, strengthen the construction and management of the cultural market in accordance with the law, comprehensively implement star-level management of the cultural market, improve the level of law enforcement, and maintain legal operations. Adhere to the unification of rights, obligations and responsibilities, and the integration of management of people, affairs and assets. Improve the status of market entities. The second is to further standardize market access, lower the threshold, improve support policies, optimize the development environment, fully mobilize the enthusiasm of various ownership groups to invest in cultural entrepreneurship, and vigorously develop private cultural enterprises. Further improve policies, attract social forces to establish public welfare cultural projects, participate in public welfare cultural management, and support donations to public welfare cultural activities. The third is to give full play to regional cultural resources and non-public economic advantages, actively cultivate cultural industry entities with strong strength, and increase the scale and chainization of various cultural industry categories such as cultural and art service industries, cultural tourism, and information industries. , brand direction development. Improve the functions of the Internet Internet Service Industry Association, give full play to the role of the association, and promote industry self-discipline.

5. Highlight the characteristics and promote the steady development of tourism

We will strive for the attention of the county party committee and the county government this year, establish a tourism work leading group, and compile the "Nanchang County Tourism Guide" from a high starting point and high intentions. "Development Master Plan" and formulate county-wide tourism task promotion projects.

Our county is relatively rich in tourism resources. The development of the tourism industry adopts the characteristics of "red tourism" to enhance the cultural connotation and taste of our county's tourism, focus on highlighting the charm of "Changnan Pearl", and carefully create Nanchang County Landscapes, historical traces, scientific and educational attractions, urban customs, revolutionary culture, religious culture and other tourism cultural masterpieces are constantly improving "Tang Yongwang Tomb", "Mayou Mountain", "Professor Village", "Linggong Temple", etc. The popularity of the attraction. The towns and villages where each tourist attraction is located must raise funds from various sources, strive to improve tourism infrastructure, and lay a solid foundation for the tourist attraction to attract foreign investment. This year, we will mobilize the whole county to focus on promoting the infrastructure construction of Baihuling Ecological Tourism Scenic Area and striving to open it to the outside world. With the review and approval of relevant departments, a travel agency should be established to focus on promoting the existing tourist attractions in our county and promote our county's tourism products.

6. Activate the mechanism to vigorously implement the talent strategy

First, establish three concepts: the competition in various undertakings in the 21st century will boil down to the competition of talents. It won’t work without talents, and it won’t work if there are talents but don’t know how to use them. To implement the talent strategy, we must first straighten out the mechanism and activate it. Therefore, we must establish three concepts. First, firmly establish the concept of a chess game in the overall situation, form a system synergy, give full play to the system's advantages, and actively promote the development of various undertakings. The second is to establish the concept of reform and innovation, constantly emancipate the mind, seek truth and be pragmatic, pioneer and innovate, and build a platform for talents to display their talents. The third is to deepen macro-control and micro-invigoration management measures to form an overall work pattern with scientific management, efficient operation and high spirits.

The second is to activate the operating mechanism. County radio and television stations should gradually implement the column responsibility system and comprehensively promote the improvement of publicity and guidance level and business income generation capabilities. The county cable radio and television network transmission center must change its concept, take a long-term view, and use reform ideas to accelerate the development of network services. All units must strengthen financial management, advocate a good style of frugality, effectively improve the efficiency of capital operations, and concentrate financial resources on major tasks. It is necessary to intensify assessment efforts, widen the distribution levels, continue to improve mechanisms such as the elimination of the last place, and form an efficient and passionate mental state within the system.

The third is to increase training intensity. It is necessary to carry out training for all types of personnel as planned, with creative agencies as the starting point to comprehensively improve the political and professional levels and job skills of employees.

The fourth is to implement talent introduction. The county tea-picking troupe, county museum, county cultural center, and county radio and television station must formulate talent introduction plans based on the requirements of their units, and the bureau party group will study and determine specific measures to introduce talents.

While doing a good job in business work, we must also follow the requirements of the county party committee and county government to do a good job in building party style and clean government, improving agency efficiency, and optimizing the economic development environment. Strengthen the comprehensive management of social security, investment promotion and family planning to ensure the completion of various tasks assigned by the county party committee and county government in 2006.