When advertising positioning highlights the trademark, the company's personality and image color must be considered, and color positioning is used to strengthen the public's recognition of it; when ad

When advertising positioning highlights the trademark, the company's personality and image color must be considered, and color positioning is used to strengthen the public's recognition of it; when advertising positioning highlights the product, the image color of the product must be emphasized. The purpose of color communication is to fully express the individual characteristics and functions of goods and enterprises, so as to suit the aesthetic flow of the commodity consumer market, and to use the creativity of color design to create a more concentrated, stronger and simpler image, and to deepen the public's understanding of advertising information. level of knowledge to achieve the purpose of information dissemination. Classification and appreciation of poster design? Analyze different poster styles, learn and learn from their excellence, and improve the aesthetic ability of posters! 01. Music themed illustration poster design - This set of illustration posters by Korean designer YejiYun is designed with music as the theme. The designer likes to connect himself with the world and depict that moment on the drawing paper. This is what the designer The unique and unconstrained features. 02. Creative font poster design - Swiss c2f design studio Switzerland C2F is a Swiss visual communication design studio founded by Cybu Richli and Fabienne Burri in 2006. The design styles of its font posters are diverse, mostly with three-dimensional effect display. 03. Flower poster design - Spanish designer Xavier Esclusa Trias's poster is mainly about flowers and copywriting. It cleverly mixes plants and flowers with graphic design elements and text. It is retro and fashionable, and embodies a different beauty. 04. Traditional culture and art poster design. This is a set of promotional posters for the intangible cultural heritage handicraft exhibition with the theme of "Warming the Past". The size of the copy is strongly contrasted, highlighting the themes of "cloth", "bamboo" and "lacquer", and partially enlarging the handicraft exhibits. , showing pattern styles and rich details, is a set of traditional cultural poster designs with strong characteristics. 05. Creative graphics segmentation poster design - modulwerk This is a set of creative posters that use simple graphics and lines to segment elements. The color combinations mostly use contrasting colors, such as red and black, red and blue, yellow and purple, etc., to attract the user's attention. Overall Give people a comfortable feeling. 06. Creative and imaginative poster design - modulwerk This set of posters is very imaginative. They are mainly red and black. Savor it carefully. Each poster has a theme story scene. The first four posters are superimposed with simple red graphics. It forms a focus and has a strong overall visual impact. 07. Paper style poster design The use of paper texture makes the poster three-dimensional and unique, and the theme scene enhances the interest of the poster. This style of expression is worth learning and learning from. 08. Bright paper style poster design Paper style poster is one of the forms of three-dimensional posters. Three-dimensional vision and paper thickness are the keys to paper effect poster design. This set of paper-style posters uses a large number of bright colors to create an active atmosphere, and is outstanding in the use of colors. 9. Overlapping effect style poster design The use of overlapping effect style can not only enhance the visual effect of the poster, the overlapping of characters and shapes or words adds a sense of mystery to the layout, which can quickly attract people's attention and make people want to explore it. secret. 10. Rectangular element poster design Rectangular elements generally give people a solemn and rigorous feeling. The clever use of rectangular elements makes the overall poster design look less boring. Combined with the strong and weak contrast of copywriting, superposition, rotation, etc., the poster adds a lot of liveliness . 11. Ink and wash elements in poster design. Ink and wash elements represent traditional Chinese culture. It is a unique language with oriental aesthetic connotations. Its charm and shape contain the essence of Chinese culture. When used in poster design, it not only brings into play the characteristics of ink and wash, but also It enriches the picture, enhances the artistic effect, and achieves a certain aesthetic conception. 12. Illustration and font poster design of famous attractions - Japanese designer SeeVisual. This is a set of colorful illustration posters and font visual design posters of famous Japanese attractions. The overall use of rich color matching, the attraction posters are full of artistic conception, the copywriting is concise and outstanding, and the font design It has its own unique style and is worth savoring. 13. Creative poster design composed of circular geometric figures - Designer PosterLad This is a set of creative poster designs composed of geometric figures. The designer played with the circular elements thoroughly, processing and displaying them in many different ways. The use of projection enhances the three-dimensional effect, and character silhouettes and copywriting add a lot of embellishment to the poster.14. Retro fashion character collage poster design This is a set of retro poster designs that are not lacking in fashion. They use different geometric shapes and abstract graphics to mix, combine with low-saturation portraits, and use a variety of rich colors to make the overall visual pleasure of the picture. The overall combination is interesting, simple and beautiful. 15. Retro style poster design - This set of commercial advertising posters by Danish designer MadsBerg has a unique style, like older works, with the feel of ancient elements and printed products, forming a strong retro style. The characteristics of the designer's posters are Transform classic poster art into a modern and timeless style. 16. Collage element poster design This is a set of creative collage element poster design. The elements of this set of posters include graffiti, illustrations, photography, vector graphics, collage elements, etc. The forms of expression are mostly geometric figures and irregular shapes. 17. WWF’s public welfare poster design advocating animal protection is shown in Figure 1 and Figure 2 in the form of realistic illustrations. Realistic illustrations can express objects realistically and focus on details. The posters at the back are mainly displayed in the form of flat illustrations, which are simple and interesting, with rich colors that contrast with the background, effectively conveying the concept of protecting animals. 18. Illustration poster design - Dawid Ryski This set of illustration posters uses vector illustrations combined with simple geometric figures to express distinct and interesting scenes, full of creativity. 19. Creative poster design - French designer Michael Sallit. This is a set of creative poster designs that use a large number of lines combined with points and surfaces. Its main feature is that the designer displays the outlines of characters in the form of lines, even if there are a large number of lines. , it doesn’t make people feel chaotic, but has an orderly rhythm. 20. Creative poster design - by ElisaVendramin This is a creative poster designed by a new generation of designers. ElisaVendramin is an illustration designer. When designing posters, he uses abstract concepts as the form and combines rich colors to form a perfect combination. What is the appreciation and analysis of excellent poster works?

Appreciation and analysis of excellent poster works are as follows:

1. Comic-style promotional posters for catering openings, using the form of comic-style palace grids, not only attractive food pictures, but also Corresponding opening event information content.

2. Summer green plant mobile phone posters at the beginning of the second half of July. June is about to pass, and we will also usher in a new second half of the year. This excellent poster design uses fresh green leaves as the background, and adds "Hello second half of the year, may the beauty of the world be with you".

3. Graduation season campus classroom youth illustration mobile phone poster. Graduation season is coming, are you ready? This excellent poster design uses a hand-drawn illustration style, with elements of desks, chairs, books, and the basketball court outside the window. " The word "Piece" is in rose red with blue (a classic red and blue combination); the word "Zhan" is in green, blue, dark blue, and purple (a gradient color combination).

A lot of white space is retained, and the upper half of the screen forms a sharp contrast with the traditional and simplified parts of the screen. This allows readers to focus on the text and makes the information easier to read.

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