The pure electric Hongguang "MINI" has been pre-ordered for a mini price. Wuling may implement the strategy of surrounding the city from the countryside.

With the New Year stuck at home and unable to go out, the touching car company Wuling that has been on the hot search has a slogan: "Wuling will make whatever the people need." During the current epidemic, Wuling is producing masks, mask machines, and temperature measuring vehicles. While waiting for a series of anti-epidemic supplies, they are accelerating the pace of deepening the market, and now they are targeting suburban and rural scooters. This car is the micro electric car that the people just officially announced a while ago - Wuling Hongguang MINI EV. The Wuling Hongguang MINI EV is less than 3 meters long, but accommodates 4 seats. The price is still very low, and it is praised by the industry as China's K-car.

After some understanding, the editor also feels that it is indeed a car that the people need.

The length, width and height of Hongguang MINI EV are 2917/1493/1621mm respectively, and the wheelbase is 1940m. The car is less than 3 meters long and looks square and compact in appearance. The square and angular front of the car has the charm of Wuling Hongguang PLUS. It looks tough and disciplined, with a somewhat silly and cute feeling, which is endearing.

The exterior of the car adopts a two-color design (I don’t know if it is standard on all series), the side is very simple, the B-pillar adopts a "hidden" design, and the most recognizable part at the rear is the "hidden" one that appeared for the first time. WULING" letters. The interior design is very simple, with blue elements added to the air-conditioning control area, seats, etc. The gear shifting uses a knob, and the window lift is designed between the main driver and co-pilot. I am still looking forward to the center console material of Wuling Hongguang MINI EV. I have been in contact with Baojun E200 before and was shocked by the material of its center console. The non-slip slush molding material feels a bit like skin-friendly material and is very textured. Wuling Hongguang MINI EV may also be equipped with this kind of central control material.

In addition, the rear row can be folded down, and the rear row must be folded down to pass things in through the trunk door; therefore, strictly speaking, it does not have a trunk, and the trunk is where the seats are placed. On the back side after being folded down, there is almost a flat space with a volume of 0.74m2.

In terms of power, Hongguang MINI EV is equipped with an electric motor with a maximum power of 20kW and a maximum torque of 85N·m. The battery has two capacities of 9.2kWh and 13.82kWh, the energy density is 100Wh/kg and 110Wh/kg respectively, and the comprehensive cruising range is 120km and 170km. This kind of power and cruising range is particularly suitable for rural trails and small cities on the fourth and fifth tiers, where daily commuting distances are not far away.

An economical and practical small electric vehicle that can be registered, is legal and compliant, and costs less than 1 cent per kilometer. It is well aware of the market demand for urban and rural mobility scooters. Supplemented by the big IP of Hongguang series products, the editor feels that the future market performance of this car should be very eye-catching.

To put it simply, the editor thinks that Hongguang MINI EV is an emotional car, even a bit similar to the Japanese K-Car, a car with culture and connotation.

The editor here also popularizes a piece of car knowledge: what is a K-Car. K-Car is popular in Japan, and Japan has strict restrictions on K-Car. K-Car specifications must be 3400mm long, 1480mm wide, 2000mm high and with a displacement of 660cc or less. In addition, K-car in Japan is not a cheap car with simple functions as it looks on the outside. It may be an MPV with all the necessary features, or it may be a toy sports car. K-cars are not cheap in Japan, but they can save you money. K-car in Japan does not require a parking space to be licensed, and enjoys preferential policies such as tax exemptions and government subsidies. Therefore, K-Car is very popular in Japan, which is very similar to my country’s current new energy vehicle policy. So from this point of view, Hongguang MINI EV and K-Car have many similar characteristics.

It is not difficult to see that Wuling deliberately made Hongguang MINI EV’s tone closer to the Japanese K-car culture. I think this is because the manufacturer is targeting the elderly scooter market and is more willing for customers to use it. It is "bundled" with the Japanese K-car, not the old car.

Wuling once relied on accurately launching models that the Chinese people needed, allowing Wuling Hongguang to become the single largest-selling model in the world. This feat has never been done before, and we can only wait and see whether it will be unprecedented.

So now that K-Car is popular in Japan, can Wuling Hongguang MINI EV continue to write the myth of the magic car? And create a new blue ocean in the Chinese automobile market?

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.