Xiaomi’s slogan: Born for fever. What does it mean?

Xiaomi is known as the "domestic mobile phone" in China. When everyone mentions Xiaomi, they will naturally think of "born for fever." I believe everyone is curious, why is it born for fever? "Born for fever", this slogan is not actually designed for Xiaomi, but for MIUI. MIUI’s promotional slogan states that it is a must-have ROM for enthusiasts. Why?

In the era when MIUI was born, it was indeed difficult for ordinary people to have access to it, because it required too much trouble to install MIUI on a machine. If you don’t have extremely high requirements for improving the user experience of your mobile phone and need to control costs as much as possible, you may not be able to accept the hassle of flashing MIUI: this generally includes entering the bootloader, flashing the original system, and finding a way to ROOT. Then install a customized recovery, then install a customized system, and use this customized system to flash MIUI. This kind of step is too troublesome and frustrating for ordinary users, so it can only be targeted at enthusiasts, because enthusiasts are usually willing to bother.

As for why Xiaomi mobile phones follow the slogan "Born for Fever", I'm not sure, but looking at it now, Xiaomi mobile phones can generally bear this title.

First of all, Xiaomi’s hardware is not ambiguous in key aspects. For example, for Android, the first bottleneck that affects the smooth experience is RAM. The second generation of Xiaomi is equipped with 2G of RAM, which is very difficult to achieve in today’s machines. It is considered to be an upper-middle level (in fact, the RAM equipped by Xiaomi in each generation is not too low, including the 1G RAM of Xiaomi's first generation, which was considered high at the time). Next is the processor. Xiaomi’s CPU and GPU are not top-notch among contemporary models, but they are at least above average. In these details that enthusiasts can understand, Xiaomi has done a good job. Therefore, enthusiasts can accept Xiaomi's undistinguished appearance: for example, the first generation of Xiaomi looks really ugly. The second and third generations are better, but in my opinion they are not much better and have not changed their ugly nature. However, , in fact, many audiophiles are willing to sacrifice appearance for effect.

Then, Xiaomi’s MIUI is better than other manufacturers in the same industry in many details. Personally, I feel that the only thing I can complain about about MIUI is still the interface, but apart from the ugly interface itself, other details of the system are pretty good. Although it is not perfect, it is the one with the least shortcomings among all the imperfect mobile phones currently.

As for many of the above features, enthusiasts will not care at all, and people who are not knowledgeable will not understand the value of MIUI. Therefore, Xiaomi's claim to be born for fever may make some sense.

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