Introduction of Hakka Culture and Art Festival to Show Hakka Spirit

Basic Interpretation of Hakka Culture and Art Festival

In order to promote Hakka culture, highlight Hakka spirit, promote cultural exchanges and economic development in Hakka areas, build a platform to link Hakka folks around the world and inherit Hakka culture, and help create a cultural tourism characteristic area in Meizhou, Guangdong. After approval, the Hakka Culture and Art Festival will be jointly sponsored by the Guangdong Provincial Government and relevant state ministries and commissions, and hosted by the Meizhou Municipal Government, and will be held in Meizhou every autumn.

Activity background

Hakka is an important ethnic group of the Han nationality. During the migration of more than 1 years, Hakkas have inherited the profound Chinese civilization, learned from the strengths of hundreds of cultures, created brilliant Hakka culture, and become the bright pearl of the Chinese nation. Meizhou, Guangdong Province is known as "the world's guest capital", and it is also the fifth national ecological and cultural protection experimental zone, which retains very rich material culture and intangible culture and is an important base for inheriting and innovating Hakka culture. In order to build a new platform and promote the great prosperity and development of Hakka culture.

There are more than 1 million Hakkas in 81 countries and regions. Meizhou, known as "the world's Hakka capital", is the spiritual home of the world's Hakkas. Meizhou has more than 3.6 million compatriots from Hong Kong, Macao and Taiwan and overseas Chinese. There have always been a large number of talented people. Since the middle of the Qing Dynasty, a large number of celebrities and sages have been created, such as Ye * *, the founding father of Taiwan, Qiu Fengjia, the patriotic poet Huang Zunxian, and Zhang Bishi, the pioneer of national industry. Since the Revolution of 1911, 25 academicians of the two academies, more than 25 university presidents and more than 47 generals have been bred, which has an important influence in rallying Hakka folks in the world. Holding a culture and art festival in Meizhou is conducive to promoting the development of Hakka areas.

introduction of the first Hakka culture and art festival

the first Hakka culture and art festival will be held in Meizhou, Guangdong province from November 22 to 28, 212. The event was hosted by the Central Taiwan Province Work Office and the Guangdong Provincial People's Government, hosted by the Meizhou Municipal People's Government, and assisted by the Taiwan Province Work Office of the Central Guangdong Provincial Party Committee, the Guangdong Provincial Department of Culture, the Overseas Chinese Affairs Office of the Guangdong Provincial People's Government, the World Hakka Association, and the Hakka Cultural and Economic Exchange Association across the Taiwan Strait.

The theme of the first World Hakka Culture and Art Festival is "Hakka in the world and Hakka in the world", which will fully tap the profound humanistic heritage and all-encompassing artistic elements of Hakka culture; The festival will be made into "three festivals and one season", with Hakka cultural and artistic works exhibition, merchants' products fair, happiness-oriented industry investment promotion event and world tourist fun week, and gradually form an international festival brand.

LOGO and mascot

The main design pattern of the logo of the first Hakka Culture and Art Festival combines the word "guest" in Shuo Wen Jie Zi with the distinctive Hakka lantern shape, which reflects the Hakka cultural tradition. The Hakka lanterns in the emblem are thick and full, which embodies the "Hakka spirit". The concentric double rings on the periphery of the emblem and the font of the emblem are arranged around the center, which embodies the connotation of unity, tolerance and positive development of the Hakka people in the world. The emblem, based on the typical Hakka dragon enclosure and Hakka lanterns, contains the meaning that Meizhou, the world's guest capital, is the center, and at the same time implies a smile and a happy mood, reflecting the good living standards of the people of Meizhou, the world's guest capital, and the bright future of social development.

The mascots are determined to be the images of two Hakka boys and girls. Jiajia, an 8-year-old boy, has a flat-cut hairstyle and is dignified and strong, but he has a more stable personality than his peers, showing the formal and lively atmosphere of the event; Meimei, a little girl who loves to laugh, is 7 years old, lively and cheerful, with two playful pigtails and a Hakka hat almost bigger than her, which makes her petite and lovely and gives people a sense of intimacy. Their dress, on the basis of Hakka traditional dress, adds leisure and modern elements.

Jia Jia wears simple and bright white clothes under her blue vest. Meimei's dress replaced the traditional trousers with a red skirt, showing the more relaxed and free mentality of Hakka women in the new era. As the mascots of the first Hakka Culture and Art Festival, Jiajia and Meimei show the positive and optimistic spirit of Hakka people and the new image of Hakka people in the new era.