What issues should be paid attention to when opening a children's playground?

1. Location issues

Small playgrounds are mostly located near communities, kindergartens and other places, and some choose shopping malls, supermarkets and other places. No matter which venue you choose, it is important to note that you must not choose a venue in a less good location just to lower the rent. The main choice for location selection of small playgrounds is in crowd gathering areas.

2. Cost issues

Some entrepreneurs choose to open a small amusement park because of financial constraints, so they should have a rough positioning in mind. How much money can I invest? How large an area do I want to open? How do I want to position myself? Most small playgrounds are positioned in the mid- to low-end range, but there are also many entrepreneurs who choose to go the small and sophisticated route, taking the high-price route. A small area can better serve each customer attentively, and charge high fees for high-quality services.

3. Equipment issues

The issue of amusement equipment cannot be ignored. Small playgrounds cannot choose low-priced and low-quality amusement equipment in order to save costs. Safety is the first, followed by safety. Playability, you can only make money if you can attract customers. Small playgrounds are limited in area and cannot be equipped with too many amusement equipment, so you must be careful when choosing amusement equipment and choose the amusement equipment that is most attractive to children and has the highest cost performance.

4. Publicity Issues

The publicity of small playgrounds must be in place. Compared with the conspicuousness of large and medium-sized playgrounds, small playgrounds are smaller and can easily be overlooked, so publicity must be in place. Even if you are a franchised brand, you can use the brand's own publicity to attract customers. Customers must know that there is such a playground in this place to achieve consumption. You cannot ignore offline publicity and on-site publicity just because the brand has its own publicity. Customers can receive information through lively opening activities, leaflets, and bombing publicity.

5. Service Issues

Improving service quality is of great significance to small playgrounds. On the one hand, from the perspective of short-term benefits, improving service quality, optimizing customer experience, and spreading word of mouth among customers can achieve the purpose of word-of-mouth marketing, thereby helping small amusement parks attract more customers and achieve profitability; in terms of long-term benefits, it can increase Customer stickiness, on the one hand, can directly realize profits and accumulate funds. On the other hand, when small amusement parks accumulate funds and transform and expand into large and medium-sized amusement parks, they can attract customers to continue consumption and ensure profitability.