Italian red flag English slogan

The cognition of a brand begins with the brand logo. The logo of a brand often blends the culture and connotation of the brand, with far-reaching implications and even a story behind it. Take Rolls-Royce, the world's top luxury car, as an example. Its logo originated from a romantic love story, and the goddess of flying came into being. The trident logo of Italian luxury car brand Maserati was designed by the only artist among Maserati's six brothers who didn't understand automobile technology and commercial operation, and was inspired by Neptune statue. Whether it is myth or sadomasochism, car brands are always inseparable from the theme of "whose logo looks better".

Compared with the slightly boring corporate culture, logo not only has the function of sound transmission, but also shows the brand image and strength. Then, changing the logo of a car brand is a very cautious thing. If you succeed, you will be reborn, and if you fail, you will be hurt. At present, with the iterative changes of the times and products, many automobile brands will record and display the brand appearance in different periods, and enhance the brand value by changing the labels.

Next, let's take a look at Bian Xiao. Which automobile brands have been "reborn" after brand rebranding?

Roewe

From the poster released by SAIC on March 12 Arbor Day, we can see the clue that the poster shows a brand-new style of icon. Eye-catching netizens have got a new LOGO for SAIC Roewe? Compared with the old standard, the new standard adopts the design style of metallization, and the main body is based on R in Roewe. Some netizens also said that the new IIIR? The logo looks more and more like Rolls Royce, which may be the official "egg". Let's look forward to the official announcement!

German BMW Motor Works (Bavarian Motor Works)

Recently, the rebranding of BMW has also aroused heated discussion among netizens. This is the first time that BMW has changed its bid in 23 years. The new logo adopts a flat design, which not only retains the "blue sky and white clouds" of the old logo, but also does not abandon the logo from Bavaria. The outer black ring has become a transparent hollow, which also makes the colors of blue and white clearer and simpler. The new logo is also equipped with a futuristic pure electric concept new car BMW? On the i4 model.

This bid change is of great significance to BMW brand. /kloc-the sixth bid change since the brand history of more than 0/00 years shows that BMW is more open and transparent to young car buyers. BMW officials also said that they will apply brand-new logos to all models. However, it is hard to say for the time being whether this new car logo can be recognized by the majority of riders. In fact, many netizens said that it is easy enough to change the BMW logo. Use the eyedropper tool in photoshop to delete the black part of the logo, and then save it as PNG again.

(=KilledinAction) killed

Kia Motors President Kia said that the logo will be changed this year, and the new logo will be officially released on June 5438+ 10 this year. In fact, as early as last year's Geneva Motor Show, Kia released a brand-new concept car Imagine with a brand-new logo. Compared with the original LOGO, the new logo is simpler, smoother and younger.

It is believed that Kia's adjustment of logo design this time is the layout made by Kia for brand remodeling and product transformation. Nowadays, in the younger car environment, Kia is also actively seeking change, which can be seen from the logo.

daily production

According to the latest trademark application information exposed by overseas media, Nissan is about to replace the new standard. The new logo retains the layout of circle and letters, and changes to the popular flat design style, abandoning the three-dimensional design and chrome-plated texture of the existing logo, which looks more concise. It is worth mentioning that the last time Nissan changed its bid was in 2003, and 2002 was the year when Nissan's operating profit reached the highest income in history. It was significant to change the LOGO that year. After a lapse of 17, Nissan put its brand re-branding on the agenda again, which is also very meaningful. At the same time, the logo of Nissan's 370Z sports car has also been redesigned, which is retro in shape, similar to the logo of 197 1 240Z, and returns to simplicity, which inevitably reminds people of the feelings of Nissan's classic cars.

Baojun

Before changing the logo, netizens were not very friendly to Baojun's logo. Baojun used "Ma" as the logo of Ferrari, Porsche and Mustang. Some netizens rated it as "the logo of the donkey's head". But it turns out that before 2065438+May 2008, this "horse head" became the mascot of Baojun in running all the way in terms of sales volume, and it was very popular in third-and fourth-tier cities. In 20 19, Baojun changed the new standard and took the diamond standard. The new logo looks like a diamond gem, which is more concise and three-dimensional. The charm of "horse head" is looming, and there is still a feeling of Baowo from a distance. Baojun's intention to change the standard is also very obvious, and it is necessary to upgrade the brand and product.

Xinbaojun will also take "youth, technology, intelligence and networking" as its brand gene, and its brand-new SUV? RS-5 has adopted a brand-new logo, and recently launched a manual transmission model-1.5T Manual Super Interconnected Deluxe Edition, equipped with1.5t inline four-cylinder engine, and its transmission system is matched with a 6-speed manual gearbox, which meets the national six emission standards.

common people

Since 1937, Volkswagen, known as the big bidder, has changed its bid of 12 times. Volkswagen's sales have always been among the best, and the impact of frequent bidding changes has not changed much. The new logo replaced in 20 19 is thinner and flatter. The change of bidding method is also to highlight the latest ideas, create zero-emission travel suitable for everyone, and replace all gasoline vehicles with electric vehicles by 2050. At the same time, Volkswagen also changed the logo of the high-performance department R.

At present, the new car logo has been used in the new SUV, and then the electric car Volkswagen ID.3

red flag

For Hongqi with profound cultural heritage, its sunflower logo has been used for more than 50 years, and it was not until the 60th anniversary of 20 18 Hongqi that it was replaced with a brand-new logo. It is a vertical shield with red and yellow designs inside. It's atmospheric and solemn, and China's Rolls-Royce lives up to its reputation. Hongqi Automobile is not only the automobile brand of China people, but also the beginning of China people's self-reliance to develop modern automobile industry. From the establishment of the parade car to the present, it is committed to building China's own high-end car brand.

After the bidding change, the red flag also accelerated its self-rise. In 20 19, the annual sales target of 65,438+10,000+was achieved, and the annual sales target in 2020 is 200,000 vehicles. In the past February, the sales of Hongqi Automobile increased by 32.5% against the trend. The red flag H9, which will be listed in June, has also attracted the attention of many riders. At present, new cars can be booked online, and 7 color schemes are available for consumers to choose from.

Conclusion:

It is not difficult to find that there are not a few automobile brands that have changed the standard in the past two years, and even many brands that have not changed the standard for decades have joined the upsurge of changing the standard. Many brands have also chosen to pursue the trend of flat design. In any case, bid change is a top priority for car companies, and the investment in bid change can be imagined. I believe that for car companies, no matter what the intention of the new logo is, the matching and improvement of product strength can really make consumers accept a brand-new brand image.

What do you think of the latest logos of the above car brands, or which logo do you like? Please leave a message!

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.