How to write advertising copy to take advantage of the opportunity to welcome the God of Wealth on the fifth day of the first lunar month?

The fifth day of the first lunar month is a well-known day to welcome the God of Wealth. Seeking good luck during the New Year is also a new year flavor. So, as copywriters, how can we take advantage of the hot spot of "God of Wealth Day" to write advertising copy to introduce the God of Wealth?

We can first take a look at the copywriting of these three brands on the fifth day of the first lunar month of this year, and learn together how they use copywriting to receive the God of Wealth.

1. Durex

The fifth day of the first lunar month: receive the God of Wealth, and make money every day

Durex’s copywriting for receiving the God of Wealth first uses a warm background color. It looks very festive and in line with the holiday atmosphere; secondly, it integrates its own products and personifies it, turning it into the God of Wealth. It has a strong concept of product integration; finally, "Every day makes money," this sentence is very connotative. Yes, "gold" is in line with the characteristics of the God of Wealth, that is, he must have many, many banknotes. "Gold" is homophonic to "fine", which represents the characteristics of its own products. Well, you can figure this out by yourself, even adults understand it.

2. ofo yellow car

On the fifth day of the Lunar New Year, avoid showing off your wealth. Today, there are two big taboos: avoid showing off your wealth in front of the God of Wealth, and avoid wasting money while riding a yellow bicycle.

For the little yellow car’s ad, we first look at the background color and choose our own yellow tone as the main color, which is in line with our brand’s tone and also in line with the festive atmosphere. Secondly, there is a God of Wealth in the middle, carrying a large bag of money and riding a small yellow car. It seems that he is here to give you wealth, which has a very good meaning. Finally, the content of the text and copywriting is very interesting and integrated into the "little yellow car" of your own product, which is very good.

3. McDonald's

Have a happy gathering together to drink McCafe, and you will be happy to make a lot of money.

When you look at the copywriting of Madonna, you will see a scene full of festive atmosphere. First of all, the main color of the background color is warm red, which is in line with the festive atmosphere. Secondly, in the composition of the picture, the God of Wealth and the house are very interestingly integrated with the logo of the own brand. In addition, the whole picture is also very energetic, a scene of spring, with spring flowers blooming to meet the God of Wealth, full of vitality. Finally, let’s also look at the text and copy, using the form of couplets, and reasonably integrating our own product “McCoffee”, which is irreplaceable.

Okay, after reading the above three copywriting texts, we can sort it out. When using copywriting to connect with the God of Wealth, we can consider these three aspects: main color, picture composition, and text copy content. At the same time, we also need to use our copywriting-related knowledge. How to write copywriting and the specific steps are also taught in my copywriting training course, so I won’t go into details here.

Ye Xiaoyu copywriter, author of "New Media Copywriting Creation and Dissemination", WeChat public account: Ye Xiaoyu Paopaopao (talkto520)