About Mother’s Day activity design

About Mother’s Day activity design

Regarding Mother’s Day activity design, in order to ensure that things or work are carried out smoothly and successfully, it is often necessary to carry out detailed plan preparations in advance. Plans are plans A type of document. How should we formulate a plan? Let’s share the activity design and related information about Mother’s Day. About Mother’s Day activity design 1

1. Purpose of the activity

1. Through this activity, we can show xx’s humanistic care for customers, establish a good image of the company in the minds of customers, and enhance The reputation of the project.

2. Customer participation: customers calling and visiting in the early stage and at the housing fair

2. Theme of the event

"Love in May, Thanksgiving for Mother's Day"

3. Activity content

Activity time: May x, 20xx

Activity location: On-site sales department of xx International Plaza

Theme activity one : Hundreds of people sign, thank you for Mother's Day

Activity format:

1. Place an inkjet background at the entrance of the on-site sales department to collect signatures from customers and write down Mother's Day blessings for mom.

2. Those who sign can go to the sales department to receive a bouquet of carnations as a gift for their mother.

3. The signatures of the Hundreds of People will be photographed and archived for future publicity and display, to freeze the eternal Mother’s Day in 20xx.

4. Send a text message to your mother on the spot:

Content:

1. No matter around you or on the horizon, you always treat me Care about me; no matter poor or rich, you always accompany me wherever I go; no matter young or old, you always rush for me; no matter plain or brilliant, you always treat me the same; no matter happy or sad, you always treat me the same. Be by my side. Mother's Day is here. Dear mother, you have worked hard. I wish you happiness, health, happiness and good luck!

2. Mom, I wish you: one smile will make you run away, two smiles will make your worries disappear, three smiles will make you feel good, four smiles will keep your heart young, five smiles will bring you high spirits, six smiles will bring you good health, seven smiles will make you happy, and eight smiles will bring you happiness. Smile with fewer wrinkles, smile with nine smiles every step of the way, and smile with ten smiles and be happy!

Background wall content:

Salute to mother, signature of the Hundred People

Content: Passionate May Day, Thanksgiving for Mother’s Day, freeze the eternal Mother’s Day in 20xx

Theme activity 2: DIY cake - gratitude for the never-ending maternal love

The DIY cake activity is held inside the sales department, and participants make cakes for their mothers by themselves. Way to express your gratitude to your mom on Mother’s Day.

Activity introduction: A professional pastry chef will prepare a prototype of the cake. Participants can DIY various patterns on the cake that they like, and then put it into a beautiful gift box with a cake prepared by the staff in advance. Write down what you want to say to your mother on a sticky note and give it to the mother around you.

Quantity: 50 copies

Event notification: Method: SMS + phone call return visit to old customers

IV. On-site layout

Event layout: Place a spray-painted background wall at the entrance of the sales department to facilitate the interaction and participation of the on-site audience. Desks and oil-based pens are placed next to the background wall, and the staff has prepared a warm-up in advance to facilitate the audience's signature. Equipped with speakers, microphones, leaflets, prizes (carnations), etc.

A banner is hung on the rainbow door in front of the sales department, which reads: xx International Plaza wishes all owners a happy Mother’s Day

5. Activity process:

May x At 9:20 on the day

The stage background music starts to play, and the sales department plays background music. The background music suggestions are songs related to Mother's Day, "Grateful Heart", "Mom in the Candlelight", "Where the Peach Blossoms Bloom" ""Mother", etc.

Starting at 10:00

Background music continues, and the audience is invited to sign

9:30-16:30

< p> All day long, visiting customers can sign freely

Between 10:00-16:30, DIY cake making activities are carried out simultaneously.

Activity design about Mother’s Day 2

1. Activity theme:

Warm May, full of gratitude activity theme:

2. Activity background:

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Mother's time is like a shortening shadow that reflects your future. You are embracing the glory, but mother is accumulating vicissitudes. Just like a meter of sunshine in winter, mother gives us warmth. Just like a breeze in spring, mother gives us warmth. We are warm or as rich as a touch of autumn.

Mother's love is always a heavy love accumulated over time, thick and warm in the heart. In the sky of mother's love, it is like April in the world! This kind of love is worth looking back at, this kind of love is worth remembering, and it is worth being grateful. Let us convey our warmth to our mother on the bank of Chunhui Lake with the wind and willows blowing in the willows!

3. Purpose of the activity:

Purpose of the activity:

1. Carry forward the traditional virtues of the Chinese nation;

2. Through mother

3. We should learn to repay mothers and give them spiritual comfort;

4. Let college students learn to be grateful, let us be enveloped in an atmosphere of love, and learn to care for everyone around us with our hearts;

5. Enrich campus cultural life.

IV. Target audience:

All staff of Xiaogan College

V. Activity time:

20xx May 13, 2020, 8:00～12:00

6. Event organizer

Event organizer: Student Affairs Department

Organizer: Student Union

Sponsor: To be determined

7. Activity location: English Corner Activity location:

8. Activity process: Activity process: Main content of the activity: This activity With the main purpose of promoting the arrival of "Mother's Day" and advocating sending blessings to mothers, this event consists of three parts: "Thick maternal love warms my heart", "Gathering love" and "Family connection".

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② There is no limit to the genre and the number of words, and it must be true to the feelings;

③ Time: May 1, 20xx to May 10, 20xx;

④Rewards: First prize: 1 Second prize: 2 Third prize: 3 Excellent prizes: 5

⑤Jury group: To be determined; Note: Prizes are to be determined.

2. Condensing love and condensing love - signing and writing blessing activities to gather love

①Theme: leaving traces of love;

②Content: Sign yourself name, and write on the blessing paper what you most want to say or wish to your mother;

③Props: banner (the pen is a thick black pen) and a wishing board;

④ Location: Family Corner;

⑤ Time: May 13, 20xx, 8:00～12:00;

3. True Love Confession True Love Confession - Family Connection True Love Confession

① Provide a mobile phone on site for students to talk to their mothers;

② The content and time of the conversation are not limited;

③ Time: 05, 20xx 8:00～12:00 on March 13th.

9. Activity Arrangement:

1. Publicity Stage

①Posters (including preliminary publicity and publicity during the event);

< p> ② Send officers from various departments to distribute leaflets at the entrances of dormitories and canteens to mobilize students' enthusiasm, encourage them to actively participate, introduce the event in detail and let them consult;

③ Network and Broadcast publicity, publicize on the school website and radio, and regularly send messages to the QQ groups of various colleges, associations or societies;

④ Regular meeting publicity, carry out at the regular meetings of the chairman and regular meetings of various departments publicity.

2. Preparation stage

① Invitation of guests:

A. Guests from college leaders and sponsoring units

B. To all major Organizations and societies will send invitation letters;

C. Please ask the college teachers for specific details in a timely manner.

② Preparation of items: leaflets, invitations, tents, tables and chairs, speakers, microphones, cameras, video cameras, banners, water-based pens, various types of colored notes, glue, promotional posters and On-site decoration, essay prizes and other effect decorations.

10. Personnel arrangement:

1. Event planning group: Network Department;

2. Event commander: Presidium;

3. Publicity Team: Office, Propaganda Department;

4. On-site interview and photography team: Propaganda Department and Network Department;

5. On-site layout team: Study Department, Girls Department, Literature and Art Department and Practice Department;

6. On-site commentary team: Propaganda Department, Psychology Department;

7. Order maintenance team: Rights Protection Department and Sports Department;

8. Event sponsorship group: External Relations Department;

9. On-site coordination group: Work Department;

10. Equipment management group: Equipment Department;

11. Safety management team: Ministry of Public Security;

12. Emergency response team: Ministry of Public Security;

Note: Each department can work with other departments to complete the tasks assigned by its own department. help.

11. Activity budget:

Materials, posters, materials, printed color notes, water-based signature pens, essay prizes, cost of production, invitation letters, working capital, others

12. Attention Matters

1. Pay attention to safety issues during the activity and put safety first at all times;

2. Pay special attention to weather changes in the days before the activity. If If it rains heavily on the day of the event, be prepared to postpone the event;

3. Sufficient tents should be prepared on the day of the event to facilitate the activities on the day of the event. About Mother’s Day activity design 3

This year’s Mother’s Day is on May xx, XX. It follows the May Day holiday. Most shopping malls will connect May Day and Mother’s Day together. We do promotions, so this year’s Mother’s Day shopping mall promotions should be combined with May Day shopping mall promotions.

1. Market purpose:

The closing of the Fashion Culture Festival and the launch of Mother’s Day activities are just right. After the May Day holiday, Mother’s Day will definitely bring about the joy of May. The second sales climax. Today, when more and more emphasis is placed on filial piety and beauty, how to arouse filial piety and how to arouse women's instinct to love beauty are issues that businesses must consider. Mother's Day sales focus on cosmetics, accessories, women's clothing and women-related products. Strive to win sales with the advantages of product promotion and Mother's Day atmosphere creation.

2. Activity theme:

Activity time: May x - May x?

Sales target: xxx million yuan increase: 0

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Promotional expense rate: 0, 41%

4. Activity content:

Cultural activities: 14:00 on May x/Bernis Women’s Clothing Show.

(Full event plan 1)

1. Housekeeping service will be given for full purchase, and holiday relaxation will be given to loving mothers

Event description: The total amount of shopping is 1,000 yuan and above (If you spend more than 1,000 yuan on valuable goods) you will receive a 3-hour housekeeping service card. The balance of the invoices you have participated in will not be accumulated.

Designing or printing the card surface yourself and using it as a coupon or as a gift with full credit is more warm and practical. And newsworthy.

Purpose of the activity: to enrich shopping mall activities, encourage consumption, and make the overall promotion activities more comprehensive; 100 tickets per day, while supplies last.

Budget: 100*40*3=1XX

(Full event plan 2)

2. Send silver jewelry to wish mother peace and happiness

Activity description: If you spend a total of 2,800 on clothing purchases, you will receive a piece of silver jewelry (choose 1 from 3, worth about 50 yuan). The balance of invoices that have participated in activities will not be accumulated.

Purpose of the activity: to enrich shopping mall activities, encourage consumption, and make the overall promotional activities more comprehensive; it has an auspicious meaning and is more acceptable to people. (Products from the department store or women’s clothing department.)

Budget: 100*50*3=15000

3. Hundreds of special gifts to dress up Mother’s Day

Activity time: May x - May x (three days)

Activity departments: Department Store, Women's Clothing Department, Leisure Department

Activity Description : Launch a hundred Mother's Day specials, creating a certain momentum. The main purpose is to attract customers to look at the counter and drive sales of other products through special offers. Every item on sale must have a pop-up prompt "Mother's Day Special". In addition, various departments can recommend some products and prompt "Mother's Day Recommendations" to make the Mother's Day holiday atmosphere more intense.

5. Media support:

"xx Evening News" double pass 19,800 yuan, website, xx Business Daily and other media news

6. Shopping mall promotion atmosphere to set off :

Small pop-up stickers of "Mother's Day Price Gifts" at each counter, light boxes in the foyer, both sides of the escalator, and advertising notices at the entrance

7. Activity cost budget:

Advertising fee: 19,800 yuan. Art decoration: 1,500 yuan, activity and gift costs: 15,000 yuan, total: 36,300 yuan.