Corporate Culture of Xinchangfu Catering Management Co., Ltd.

Founded in April 2003, it was renovated on 20 1 1. Located on the north side of Furong Square, in the prosperous section of Furong Middle Road, on the 2nd and 3rd floors of Guomao Building, it is a classic of Xinchang House. The store is luxuriously decorated, with a business area of over 5,000 ㎡ and 47 boxes, which can accommodate 1500 people at the same time.

Since its opening, Xinchangfu International Trade Store has adhered to the principle of catering management, integrated Hunan cuisine, Guangdong cuisine, Dalian cuisine and other cuisines, and integrated the "natural and healthy" consumption concept into it. Its handmade thorns, gold-medal handmade flour, nourishing donkey meat and signature spicy frog are well received by customers. Since its opening seven years ago, it has been awarded the honorary titles of "A-class gourmet unit in catering industry", "Consumer Trustworthy Unit", "Top Ten Golden Restaurant", "Five-star Restaurant" and "Outstanding Contribution Award in catering industry".

Founded in August 2005, with an investment of 40 million yuan, it is located in Xinshikong Building, No.398, Section 3, Furong Middle Road, Changsha City. As the flagship store of Xinchang Mansion, rich Chinese style and cultural elements can be seen everywhere, allowing customers to enjoy delicious food and feel the charm of China traditional culture. The new space-time store has a business area of 12000㎡, 62 luxury boxes and the hall can accommodate 35 tables at the same time.

The new space-time adheres to the high-grade business line, focusing on high-grade Cantonese cuisine and fine Hunan cuisine, integrating Tan Jiacai cuisine, Dalian cuisine and Shandong cuisine, taking modern marketing concepts as a means to accurately grasp the lifestyle and consumption consciousness, keep up with the pulse of market development, and bring forth the new. Its products, such as green pepper, red bean curd, green pepper, live sea cucumber, crisp ginkgo fruit and stewed matsutake with Tibetan grass, have won many awards, and have been listed in the list of famous dishes in Hunan and sought after by customers. New Space-Time Store has successively won "A-class gourmet unit in the catering industry", "Consumer Trustworthy Unit", "Top Ten Golden Restaurants", "Tourism Catering Demonstration Site", "Five-star Restaurant" and "Outstanding Contribution Award in the catering industry".

Opened in July 2008, it is located in the east of Furong District Government at Renmin East Road 199, Changsha City, with a business area of 1405㎡ and ultra-luxury boxes of 14. As a boutique of Xinchang Fu, Sega Store has a high-end positioning and a strong modern interior decoration style.

In the four years since the opening of Sega Store, people-oriented, quality-oriented, first-class environment and cordial service have provided customers with excellent products and services, creating warmth and emotion. Steamed sausage with tea oil and black bean sauce, dried morel, Changfu secret turtle and shredded taro beef are deeply loved by customers. Dining in Sega's restaurant can not only feel the taste enjoyment in the traditional sense, but also reflect a pursuit of exquisite life.

Xinchangfu Beijing Xiaoxiang Store is located in Zhongguancun South Street, with a superior geographical position. Many bus lines meet with Metro Line 4, overlooking Xishan and close to the national map. There are many universities around it, with Beijing Jiaotong University in the east, Beijing Foreign Studies Institute and Beijing Dance Academy in the south, Beijing Institute of Technology in the west and PLA Art College in the north. Beijing Xinchangfu has a building area of 6,000 square meters and an investment of 40 million yuan. It has 37 luxury boxes, modern Chinese decoration style, extremely gorgeous and royal style. Being in it makes people feel aristocratic. Xiaoxiang Store is committed to promoting delicious Hunan cuisine in the capital, and also deals in Cantonese cuisine, Dalian cuisine and seafood. Its consistent high-quality food and exquisite service can meet the high-end banquet needs of all kinds of people.

China City Store is the fourth store invested and built by Xinchang Fu in Changsha. The interior decoration of the store continues the consistent Chinese style of Xinchang House, which is heavy without losing inspiration, elegant and more luxurious, showing distinguished status and elegant taste everywhere. China City Store has 24 private rooms, including the ultra-luxurious presidential room, which is specially prepared for the most important customers. China City Store will also continue the "Fu" culture inherited by Xinchang House, and continue to carry forward the spirit of "elegant environment, high quality raw materials, high standard dishes and high-end service" with the production standard of "innovation, long-term, health and wellness" to create a noble, gorgeous, elegant, imaginative and comfortable food paradise for Changsha citizens.