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Wen Yuqing's main brand
Five-leaf God-
In 1998, we cooperated with the former Guangdong Meizhou Cigarette Factory with completely independent intellectual property rights, and * * * jointly launched a brand-new tobacco category in the tobacco industry in China and even in the world, thus the "Five-leaf God" was officially born. At the beginning of the establishment of Guangdong Wuyeshen Industrial Development Co., Ltd., Mr. Wen Yuqing insisted on building a brand as the way for the survival and development of the enterprise. He once sent a message that "being a brand is treading on thin ice, and we will never sink", which warned and guided the healthy development of Wuyeshen brand for a long time. At the same time, it puts forward the distinctive spirit of calling for the times, "Work hard to break into the future". As a brand proposition of Wuye God, this slogan has been widely recognized by the society and has become synonymous with Guangdong spirit. By the end of 212, Wuyeshen had sold 23 cartons of cigarette products and generated 26 billion yuan in tax revenue, which not only created a myth of tobacco industry, but also brought positive thoughts to the development of tobacco industry in China.
Alishan-
At the beginning of the Millennium, Mr. Wen Yuqing went to Taiwan Province for many times to make field visits to local high-quality tobacco planting bases, and then reached a cooperation with Taiwan Province Tobacco and Alcohol Co., Ltd. (formerly Taiwan Province Tobacco and Alcohol Monopoly Bureau), the largest public enterprise in Taiwan Province. Following the Five Leaves God, it has achieved another breakthrough in cigarette products and spiritual culture. By accurately grasping the tastes of Chinese people around the world, the quality of "Alishan" has been strongly recognized by the market. The same is the thinking and exploration of improving tobacco quality. Mr. Wen Yuqing always emphasizes starting from the essence, not only perfecting and studying the tobacco-making technology, but also going deep into the field of tobacco planting, allowing each leaf to grow in a superior natural environment, and a series of innovative management of tobacco quality, all of which have made positive demonstrations for the development of the industry market.
Thick Workshop-
In the cooperation with Taiwan Province Tobacco and Alcohol Company, Mr. Wen Yuqing learned about the ancient method of authentic Maotai liquor brewing, and through in-depth analysis of China liquor market, he officially entered the field of Maotai-flavor liquor brewing. At the same time, Guizhou Yingbin Distillery was acquired in Maotai Town, and a Maotai-flavor liquor brewing base was established. According to the ancient method of authentic Maotai brewing, we made every effort to create high-end Maotai-flavor liquor. In 211, the "Hougongfang" brand sauce wine was highly recognized by the market as soon as it was put on the market, and won two gold medals and a special prize at the 212 World Food Quality Evaluation Conference. The coming of Maotai-flavor era is both an opportunity and a test. In the blood of the thick workshop, there is always a traditional and precious "artisan spirit". Mr. Wen Yuqing sincerely agrees with and respects the "artisan spirit", and he also emphasizes that for the craftsman spirit, the value at the product level lies in Excellence, persistence in ingenuity and pursuit of fine products. Although its benefits are small, it will benefit the world for a long time.
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