Breastfeeding Day Publicity Activity Plan Breastfeeding Day Publicity Activity Plan

1. Purpose of the activity: Aiming to convey breastfeeding information to mother-infant families and help parents realize their desire for successful breastfeeding.

2. Activity time. Event Content: Online Event: I Spoke for Breastfeeding.

3. Use new media platforms such as the "Online School for Pregnant Women" of the Fifth Hospital of CUHK, the public platform of the Women and Children's Health Promotion Association, and the obstetrics department public account of the Fifth Hospital of CUHK to push relevant activity content: create "Breastfeeding "Endorsement" promotional posters; breastfeeding health education bulletin boards were placed in the hospital's outpatient hall and at the door of the clinic, and the slogan "Helping Parents, Successful Breastfeeding" was played on the electronic screen in the outpatient hall, and a week-long publicity campaign was launched.

4. Offline activities: Breastfeeding salon. Contents of Breastfeeding Day publicity activities: Knowledge and education: distribution of breastfeeding materials. Outpatient prenatal care and breastfeeding consultation services. Breastfeeding knowledge lecture. Interactive experience category: practical operation of newborn bathing and touching, guidance on breastfeeding postures.

5. Visit the ward, baby shower room, and delivery room.

6. Prize-winning Q&A category: Breastfeeding knowledge lectures and prize-winning Q&A.

7. Newborn touching practice competition.