Mineral water writing copy

1. Who can give a sample of the advertising plan for mineral water?

The advertising plan for ice dew and pure water 1. Foreword At present, Coca-Cola Company has carbonated drinks such as Coke, Eye-catching, Fanta and Sprite. Have queer juice drinks, etc. Since it was put into the market in 22, iced dew purified water has not been advertised with the brand image as the core as other beverage brands of Coca-Cola. For example, the slogan of Coca-Cola: "Seize this feeling" Sprite's "crystal clear and cool" has become the current fashion language. But iced dew, as one of Coca-Cola's beverage products put into the China market, has not been branded. It appeared in front of consumers quietly overnight. Doing a good job in advertising planning and implementing its advertising strategy will help to shape the brand image of ice dew pure water that is suitable for Coca-Cola Company and help to enhance the status of ice dew pure water in consumers' minds. Second, market analysis 1. Market prospects In recent two years, although a new round of functional sports drinks is emerging after the upsurge of low-concentration fruit juice drinks, However, bottled water has always accounted for 3% of the beverage market. Although other kinds of beverages have been trying to divide the market, bottled water still has an irreplaceable position because of its low price and natural and pure characteristics. The per capita consumption of bottled water in China is only 1/5 of the world average. It can be said that the bottled water market in China is still very young. With the continuous improvement of people's living standards, The per capita consumption of bottled water in the mainland market of China is increasing by 2% every year. 2. At present, the main competitors: Wahaha, Robust, Nongfu Spring and other competitors: small brand bottled pure water and local brand bottled pure water. The survey results show that Wahaha, Robust and Nongfu Spring occupy the vast majority of the bottled water market. Among the bottled water brands that consumers drink most often, 35.2% of the respondents chose Wahaha, 28.3% chose Robust, and 17.8% chose Nongfu Spring, which shows that people have a strong sense of brand consumption when buying bottled water. Brand is the life of enterprise products. With the advent of the era of brand consumption, how to carry out brand marketing is increasingly becoming one of the core tasks of enterprises. And the success of three famous bottled water represented by Robust, Thanks to its correct brand planning and strategy implementation to a great extent. 3. Consumer acceptance. Although the emergence of mineral water, fruit juice and other soft drinks has impacted the once-popular dominant position of pure water, the survey shows that among the seven central cities in China, 3.1% of people still like pure water, and 21% of consumers show that it doesn't matter. The survey shows that some consumers are influenced by advertisements when buying bottled water. I didn't know until I drank it myself, but the recommendation of salespeople and the introduction of relatives and friends were 38.3%,25.4% and 11.1% respectively, which showed that advertising was the best "shopping guide" for bottled water consumers when buying bottled water. Third, advertising strategy 1, target strategy, through advertising, made the brand awareness of iced dew purified water increase to 9% and the sales volume increase by 5% within X months, and entered the top three in China bottled water sales volume. Positioning Strategy Ice Dew Pure Water is positioned in the mass brand, targeting young and middle-aged consumers. 3. Media choose TV, newspaper, public car body, platform and supermarket POP 4. Appeal Strategy Ice Dew Pure Water advertising appeals for a quality, and creates a strong but lingering brand image. 5. Advertising creativity A print advertising title: Ice Dew, never give up! Slogan: Believe in yourself! Text: Life is full of countless stadiums. Facing one powerful opponent after another, who will be the winner forever? Losing will never be the end. Being strong does not mean being forever. The heart is still as strong as ice, flowing in your face, just water, which is a strong comfort to the ice. Losing is just one more time. Ice dew, never give up! Essay: Ice dew pure water is produced by Coca-Cola Company, with international quality, which brings you an unusual feeling of purity. B TV advertising copy slogan: Ice dew, can't do without you! Picture 1: A lavish track and field, cheering and frustrated people at the finish line. Picture 2: An empty track and field, a one-person race. Schreiber: Who will be the champion without an opponent? Picture 3: Close-up, the frustration of the loser, taking a sip of purified water with ice dew, and then pouring it down from your head, showing an expression of unyielding. Schreiber: Losing is not terrible, the terrible thing is that you don't admit defeat. 4. Advertising Plan 1. The advertising work plan is to carry out a comprehensive advertising campaign in March, and at the same time to carry out promotional activities in supermarkets. This advertising campaign will end in May and start a new round of advertising planning. 2. The advertising release plan is to launch a TV advertising campaign in March, and at the same time, it will advertise car bodies, platforms and evening newspapers in major cities. 3. Other activities plan to sponsor various large-scale sports activities. The budget is slightly five, and the effect forecast. Through advertising, the brand awareness of ice dew purified water has increased to 9% and the sales volume has increased by 5% within X months, making it the top three in China bottled water sales. 2. Model essay on mineral water marketing plan

In the process of creating mineral water marketing plan, the waiting K -7 water is revealed, which is one of the conditions for human survival.

McCann Guanghua marketing planning agencies believes that with the development of economy, people's requirements for quality of life are getting higher and higher, and drinking water has become a huge market. The traditional "water" market of mineral water marketing plan book is full of dozens or even hundreds of brands. Does the market still need "water"? Mineral water marketing planning book Chita Spring Closed Joint-stock Company from Russia came to China with this problem and their mineral water product "K Card -7".

They urgently need to know the market in China, understand the consumption psychology of China people, and launch their unique water brand in the market. At the same time, they also need huge data on the dealers to be selected. So, in the summer of 26, they walked into marketing planning agencies, Mackenzie, with product introductions.

This year coincides with China's "Russian Year". For those who only know a little about the market, everyone knows that it is undoubtedly unprofitable to enter the mineral water market now. All kinds of big brands have occupied a large share of the market, while local small brands have firmly occupied the regional second-tier market, and the whole industry is saturated.

mineral water marketing plan book However, when we got the product introduction of "K Card -7", everyone could not help but shine at the moment-this is not just pure mineral water, its essence has completely exceeded the concept of ordinary drinking water. The water source of the mineral water marketing plan book K Card -7 was formed in the Cretaceous period about 65 million years ago. The water body is rich and balanced in minerals and trace elements, and contains carbon dioxide gas. It has good physical therapy and health care value for human body and can prevent cardiovascular diseases and many other diseases. Therefore, it is called the first mineral water with recuperation and health care value in the world.

However, marketing planning agencies of McCann Guanghua believes that products alone can't open the market, and it is impossible for consumers to read the product introduction carefully, and even no one will pay attention to it on the shelf. How to make such a strange foreign brand known to China people, how to mark this unconventional product with the most distinctive character, how to locate the consumers of this high-quality drinking water, how to explore the potential market, and how to make dealers have confidence in it, many problems need to be solved one by one.

This is a quiet war, and all the planners are ready to go. Healthy luxury this is a seemingly ordinary problem of promoting new products and attracting investment, but in fact it is too unusual.

the mineral water marketing plan K Card -7 is a brand-new drinking water, which is completely different from traditional pure water and mineral water. Its appearance will break the traditional concept and structure of drinking water market.

However, before entering the market, the first question to be solved is: What kind of market segment will K -7 face? What kind of people will it attract the most? For this reason, the planners of McCann Guanghua marketing planning agencies conducted field investigations on drinking water shelves in many supermarkets and shopping malls, and drew an accurate conclusion: the high-end market is almost a virgin land. According to a survey conducted by the Sub-health Research Center of the Chinese Academy of Social Sciences, the urban healthy population accounts for 16%, the non-healthy population accounts for 14%, and the sub-healthy population accounts for 7% (of which 4% are mild patients and 3% are chronic patients). With the accelerated pace of life and the increase of economic income, the health status of the urban population is also seriously threatened.

mineral water marketing plan. Among them, McCann Guanghua marketing planning agencies thinks that the health status of the middle class is particularly worrying. More and more people pay attention to this problem.

The quality of life is of great concern to the middle class. For them, health is particularly precious. At the same time, the society we are facing is turning into a strange society where social ties and class restrictions are gradually weakening. People's commodity consumption behavior in order to show their social identity and distinguish themselves from others has become an important content in modern consumption, and the middle class is considered to be the main force of this modern consumption.

China people are even worse at this point. Why are flip phones so popular in China? It is because many people think that the sound of closing their mobile phones after a phone call is very imposing. This is the consumer psychology of many people in China.

combining the above two points, we can be completely sure that K-Card -7 will be a high-end consumer product aimed at a specific group of people headed by the middle class. Domineering and Reasonable McKinsey's "Special Report on New Consumers in China in 26" defines families with annual income between 4, yuan and 1, yuan as upper middle class families.

mineral water marketing plan book At present, the number of middle class in China is about 3 million. It is predicted that by 21, the total number of middle-class families in China will reach 1 million; In the next decade, the number of middle class in China will reach 35 million.

so, if it is successful, K-Card -7 will be the source of wealth for dealers! On the one hand, in order to reflect this market value, the Chinese Academy of Preventive Medicine has demonstrated the longevity of residents who drink this water from the source, and it has been certified by the United Nations Nutrition Organization, China Nutrition Association, China Health Science Association and other authoritative organizations: it is called the only natural mineral water with health care value in the world, and we have every reason to play the name of "the first water in the world". Mineral water marketing plan book As it is just about to enter the China market and be positioned as a high-end market, the propaganda style must be atmospheric, so that dealers can feel a kind of strength and confidence when they smell it, and the proposed potential consumers can feel the domineering and superiority of the product itself, we will set the investment slogan as "the world's first water, nourishing China people".

The non-traditional market positioning of "Dailai" has been solved, but the conceptual positioning of products has been delayed. Marketing planning agencies of McCann Guanghua believes that K-Card -7 is different from ordinary pure water and mineral water, which is highlighted in its nutritional value and health care function.

However, it is not a health care product, but is essentially a kind of drinking water. What kind of concept name can we give it that is not divorced from the essence but also different from the traditional water type, so that consumers can realize that we convey not only a fresh concept of water, but also a brand-new health concept and attitude towards life? Mineral water marketing plan The name mineral water has been used by some brands, and K card -7 contains more nutrients than ordinary mineral water in the market. 3. how to write the business plan of mineral water

The first part of the business plan catalogue of mineral water projects is summarized. 1. Description of the company profile. 2. Aims and objectives of the company. 3. Current shareholding structure of the company. 4. Introduction of the company's current main products or services. 6. Market profile and marketing strategy. 7. Introduction of major business departments and performance. 8. Core management team. 9. Excellent company. Situation 1. Current capital increase requirements of the company to achieve the goal: reasons, quantity, methods, uses, Repayment XI. Financing plan (financing and investment methods and exit plan) XII. Financial analysis 1. Financial historical data 2. Financial forecast 3. Assets and liabilities 2. Overview 1. Company introduction 1. Company profile 2. Company profile 3. Functions and business objectives of various departments 4. Company management 1. Board of Directors 2. Management team 3. External support 2. Technology and products. 1. Technology description and technology holding 2. Product status 1. Main product catalogue 2. Product characteristics 3. Brief introduction of products under development/to-be-developed 4. R&D plan and timetable 5. Intellectual property strategy 6. Intangible assets 3. Product production 1. Supply of resources and raw materials 2. Existing production conditions and production capacity 3. Expansion facilities, requirements and costs, Production capacity after expansion 4. Original main equipment and equipment to be added 5. Product standards, quality inspection and production cost control 6. Packaging, storage and transportation Chapter III Market analysis 1. Market scale, market structure and division 2. Setting of target market 3. Analysis of product consumption groups, consumption patterns, consumption habits and main factors affecting the market 4. Current market conditions of the company's products, Product ranking and brand status in the market development stage (blank/new development/high growth/maturity/saturation) where products are located V. Market trend prediction and market opportunities VI. Industry policy Chapter IV Competition analysis I. Whether there is industry monopoly II. Looking at competitors' market share from market segmentation III. Major competitors: company strength, Product situation IV. Analysis of potential competitors and market changes V. Competitive advantage of the company's products Chapter V Marketing I. Overview of marketing plan II. Formulation of sales policy III. Sales channels, methods, marketing links and after-sales service IV. Main business relations V. Sales team situation and sales welfare distribution policy VI. Promotion and market penetration 1. Main promotion methods 2. Advertising/public relations strategy, Media evaluation VII. Product price scheme 1. Pricing basis and price structure 2. Factors affecting price changes and countermeasures VIII. Statistics of sales materials and sales history 62616964757A 686964616FE58685E5AB 931333334383 recording method and calculation of sales cycle.

IX. Market development plan, sales target Chapter VI Description of investment I. Description of capital demand (amount/term) II. Plan and progress of capital use III. Investment form (loan/interest rate/interest rate payment conditions/conversion to common stock, preferred stock, share option/corresponding price, etc.) IV. Capital structure V. Return/repayment plan VI. Description of original capital liability structure VII.