Company activity planning

Company event planning 1 I. Purpose of the event

In order to promote the cultural exchange between CCCC and China Southern Airlines, display the brand image of both companies, enrich the amateur cultural life of overseas employees, and strengthen communication and understanding between different occupations, the leaders of the project department took the lead in organizing the networking activities between CCCC and China Southern Airlines.

Second, the time and place of the activity.

Activity time: August * *, the specific time will be arranged by the leaders.

Venue: China Garden Restaurant in Jeddah.

Three. participant

CCCC is mainly composed of young employees from Saudi Arabia Project Department of Wu Hang Company, and both Yanbu Project Department and Jeddah Project Department can participate.

China Southern Airlines mainly uses flight attendants on the Beijing-Jeddah route.

Four. Activity content

The content of the activity revolves around the theme of "meeting overseas and blooming youth", with poetry reading, playing company videos, singing and dancing, fun games and chatting with each other as the main forms to create a relaxed, lively and pleasant communication atmosphere and establish an elegant, civilized and decent interactive form.

Verb (abbreviation of verb) activity requirement

1, our contestants represent the image of CCCC, and they must be generous, well dressed, civilized and have the demeanor of a big enterprise.

Pay attention to words and deeds, respect each other and be a gentleman.

3. In the conversation, sunshine is happy, aggressive, charming and full of masculinity.

4. When performing the program, be positive and enthusiastic, let go of your hands and feet, be magnificent and have a star atmosphere.

5. After the friendship is over, send gifts to each other in the car, watch the stewardess leave, and behave politely.

Corporate Activity Planning Chapter II [Atmosphere Creation]

1. There are big white letters on the rain platform outside the meeting place: The youth of our company solemnly commemorates the 8 1 anniversary of the May 4th Movement; The meeting hall is decorated with a retrospective exhibition board of the work and activities of the Youth League Committee of our company; The sign-in desk has set up sign-in seats for the leaders of all units and the Youth League Committee.

2. The stage background consists of three parts:

A, the company group company factory huge background painting;

B, hanging a large group emblem in the center of the stage;

C, the upper and both sides of the stage are covered with a whole large hanging board filled with various flowers.

3. Participants:

A. Invite on-the-job leaders and retired leaders of the company;

B, invite the older generation of our company to work in a league;

C. Invite representatives of our old model workers to attend national and provincial level;

D, invite the typical young people of our company;

E. Eight youth phalanxes, including mining companies, construction companies and head office, which embody the company's production and operation characteristics, constitute the main body of the meeting. All the squares are dressed neatly, and slogans are played, and songs are played between the squares before the meeting;

F, the company's Red May Youth Choir phalanx is in the middle of the front row of the venue.

4. The conference host is composed of 2 men and 2 women, the male and female hosts are dressed in suits and evening gowns respectively, and wearing corsage.

Before the opening of the meeting, the on-the-job leaders and old leaders of the company entered the hall from the side door, and the whole audience stood up and applauded warmly, and cheerful music was played at the venue.

[Meeting Operation]

1, host appearance:

First, preparation, after the band accompanied the second paragraph of "The Sea of Flowers in May", the commemorative meeting began. It needs the cooperation of curtain frame, stage lighting and awning.

B: conjunctions

Male 1: Leaders, distinguished guests and young friends.

Hello everyone!

Female 1: Today is the 8 1 anniversary of the Great May 4th Movement. With the historical journey of 8 1 year, our country is becoming increasingly prosperous and our nation is becoming increasingly prosperous. However, every Chinese son and daughter can't forget the epoch-making great May 4th Movement.

M 1: It was a passionate history, a stirring battle song, a cry to break feudal autocracy and ignorance, and a declaration of national awakening.

Woman 2: In this historical time and space, a group of warm-blooded youths fought bloody battles for the rise and fall of the country and the nation.

Man 2: In this historical memory, countless people with lofty ideals held high the banner of patriotism and set off a new chapter in ideological emancipation.

Female 1: When we look back on this period of history, we seem to hear the cries and vibrations of deafness. When we look back on this period of history, we seem to see the heroic pursuit of truth and the fear of sacrifice of the May 4th youth.

Male 1: Today, our group company held a grand gathering here to commemorate the 8th1anniversary of the May 4th Movement. It is to mobilize and call on the youth of our company to follow the example of the May 4th youth, inherit the glorious tradition of the May 4th movement, carry forward the spirit of the May 4th movement, show the elegance of our youth, and shoulder the heavy responsibility of the development and revitalization of our company in the journey and challenge of the revitalization and development of our company.

Female 1: At today's commemorative meeting, we would also like to solemnly commend the winner of the May 4th Youth Medal of our company 1998 and the youth pacesetter of our company. Top ten League branch secretaries and advanced individuals and collectives such as the Red Flag Youth League Committee. The company leaders attending today's commemorative meeting are: * * *. At the same time, leaders of all departments and offices of our company, grassroots party and government leaders, older generation of young workers and cadres of the Communist Youth League of our company, leaders of working committees of grass-roots units of our company, and model workers of our company also attended today's commemorative meeting. Let's welcome and thank the leaders with warm applause.

Male 1: Young friends, today we also specially invited the old leaders of the company and the leaders of the Commission for Discipline Inspection: Tang Fujiang,,, Bai Shangxian, Qian, Mao Wenpu, Li and Ren Baocai. Here, the young people in our company want to present a special gift. Next, please ask the youth representatives of our company to present flowers to them. This flower represents our young people's respect for you and our deep gratitude for your concern and support.

Male 2 and female 2 hosts have walked to the middle aisle of the venue under the stage, and then introduced each square-

Man 2: Also attending today's meeting are young representatives from all fronts of the company. Take a look at the splash of steel flowers, accompanied by the roar of the rolling mill, and hold up the hope of our company tomorrow with the ideal of youth. The first phalanx of the venue was young people from plate companies and cold rolling units (all phalanx members stood up and shouted: burn youth and revitalize our company twice)

Woman 2: The hot metal is rushing, the coke oven is burning, the locomotive is ringing, and the wind is surging. The second square of the venue was composed of young friends from the Second Railway, power generation, railway transportation, coking and other units (all the staff applauded and made a long banner. )

The company's activity planning has been completed for 3 XXXXX years, and the company has successfully completed various business objectives and tasks. In order to celebrate the outstanding achievements of the company, thank all employees for their hard work in the past year, further strengthen communication and cooperation among all units, cultivate employees' team consciousness, improve the centripetal force and cohesion of the enterprise, and stimulate employees' enthusiasm for work, the company's trade union, the company's political work department and the company's Youth League Committee decided to hold employee friendship activities in XXX to welcome the New Year. The work plan is as follows:

I. Activity time

XXX year 65438+February 3 1 day 13.30 hours.

Second, the venue of the event

XXXX

Third, the way of activities.

1. All units (departments) shall participate in the activities of the Friendship Association according to the requirements of the activities, and organize employees to participate in the activities on behalf of their own units in the form of square teams.

2. The activity is divided into four links, with talent show, fun competition, teamwork, intellectual games and other competitive events as the main forms.

3. Each team selects outstanding personnel according to the requirements of all activities of the Friendship Association, and participates in all activities on behalf of the team, and determines the winning position through points.

4. According to the final cumulative score ranking of each team, the fraternity will take the top three to set up the first, second and third team awards, and other teams will set up the best talents and the best teams respectively.

Team, best performance, best IQ, best popularity, best emotional intelligence and other awards.

Four. Activity content

(1) talent show

1. Ask each team to show the cultural programs in turn according to the previously prepared programs. (performance order: XXX, XX, XXX, XXX, XXX, XXX, XXX, XXX, XXX, XXX, XXX, XXX). Each team not only participates in the competition, but also serves as the judge of each competition, scoring each program on the spot and accumulating points for each team.

2, alternative (lyrics test)

Rules: Team leaders take turns to challenge the lyrics-reciting project. The project will provide 65,438+00 songs to choose from. Each category contains excerpts from four classic tracks, with uncertain age and singer. Ulan Qi Mu Performance Team is responsible for leading the singing and stopping at a specific link. The leaders and players involved in the project will perform the following songs, and the lyrics are required to be accurate. Each team needs to sing four songs, one for each song.

(2), IQ time

1, wit to save yourself

The game went through a round. Ten teams participated in the competition at the same time, and each team sent two players.

Rule: All players stand in a row, and the staff will give each player a hat. Each hat has written words in advance (players can see the words on the opponent's hat, but players who participate in the game don't know the words on their hats). At the beginning of the game, the first player from left to right asks the second player a question.

This problem needs careful design. The purpose is to let the second player answer the question with the words on the second player's hat (homophonic is enough). If the second player doesn't use the words on his hat when answering, he will pass the test, otherwise he will be eliminated. Then the second player asks, the third player answers, and so on. The last player asked the first player to answer until the game was eliminated, and accumulated corresponding points for the team, totaling 65,438.

Step 2 drill through small pieces of paper

In a round of competition, 10 teams participate at the same time. Each team sends two players.

Rule: Give each team a small piece of paper and a pair of scissors with the same area before the game starts. It is not allowed to cut paper circles or try to stick them together after cutting, so that two contestants can drill through this small piece of paper at the same time. The staff is responsible for timing, and the ranking is determined according to the order of the time taken by each team from short to long. The cumulative 10, 9, 8, ... 2 and 1 minute correspond to each team respectively.

(3) Sincere cooperation

1, brainstorming puzzle

The competition will be held for one round. 10 teams will participate at the same time, and each team will send 6 players (male or female).

Rule: The host shows a picture, six people draw different parts of the picture together, and the staff is responsible for timing. After two minutes, the team members stopped drawing lots. Within two minutes, the team with the best completeness and the highest similarity to the original picture wins. If the completeness of the drawing is the same, the team with the highest similarity to the original drawing wins.

In order to win, the first team 10, the second team 9, the third team 8, the fourth team 7, and the tenth team 1 0.

Props: 10 original picture, 60 thick signal pens, 10 white paper.

2. Orange Eating Competition

Conduct a round of competition, 10 teams will participate at the same time, with 3 players in each team.

Rules: Players of each team 1 and No.2 are blindfolded respectively. The blindfolded player of each team 1 is responsible for peeling oranges, and the blindfolded player No.2 of each team is responsible for sending the peeled oranges to the blindfolded player No.3 of his team over the obstacle and feeding them oranges. The third player in each team who is responsible for eating oranges is not allowed to talk or eat oranges by himself. The staff is responsible for the inventory. At the same time, the ranking is determined according to the number of oranges eaten by the No.3 player of which team. The cumulative scores of the corresponding teams are 10, 9, 8, 7...2, 1.

Props: 10 pot, some oranges, and 20 eye patches.

3. "Drinking Beer Relay Race"

The competition will be held for one round, and 10 teams will participate at the same time, with 3 people in each team.

Rules: Each team 1 stands at the starting line before the start of the competition, and immediately starts drinking beer at the starting point after hearing the order. Then pick up the ball at the origin and throw it to the No.2 player of our team. After the second player receives the ball (or picks it up), he quickly drinks a bottle of beer prepared there and then throws the ball to the last player on our team. After the last player finishes another bottle of beer, he throws the ball into the wastebasket and then hits the ball (if he misses, he picks it up and throws it again). The staff is responsible for timing,

According to the time spent' from short to long', the ranking of each team is determined, and the corresponding teams are 10, 9, 8, 7...2, 1 minute.

Props: 10 rubber ball, 30 bottles of beer (small bottles), 10 paper basket, 10 stopwatch.

(4) winning the championship

1, Happy Water Delivery Team-Obstacle Relay Water Delivery

The competition will be held in one round, and 10 teams will be held at the same time, with 5 people in each team. Rules: Each team consists of 5 players, 1, No.2 and No.3, at the starting point (where 1. 1 put your legs in sacks, and tie your legs with ribbons for No.2 and No.3. No.4 and No.5 are ready at the finish line. Hearing the starting password, the starting point 1 quickly picked up a bottle full of water. Give the water in the bottle to the No.4 and No.5 players at the end of the team. Team members 4 and 5 pull up the mouse pad and put the bottle on it. They checked the water bottle back to the starting point and then passed it to the No.2 and No.3 players at the starting point. Team members No.2 and No.3 took the bottles and rushed to the finish line in a three-legged way, putting the bottles in the tray at the starting point. In two minutes, the ranking will be decided according to the number of the last bottle of water of each team, which is tiring for the corresponding team. (If you don't finish the game within two minutes, it's a failure, and the cumulative score is 0).

Props: 65,438 transparent milk bottles with volume indication scale, 65,438 ribbons, 65,438 sacks, 65,438 trays and 65,438 mouse pads.

6. Happy day

Company event planning 4 I. Promotion objectives

The promotion goal is to grasp the shopping climax, promote the company's products, assist dealers in clearing inventory and improve the company's business objectives during the Golden Week when the promotion planning scheme is implemented, so as to achieve the company's economic benefit goal: the total sales volume is ×××××× 10,000 bottles and the estimated gross profit is ××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××

Second, the target audience: female consumers over the age of 25.

Communication objectives:

stage

Graded effect mode

Cognitive stage

Know, understand

Preference stage

Favorite, preference

Purchase stage

buy

Third, the promotion environment:

With the improvement of people's living standards, people pay more attention to nutrition and science in diet, and pay more attention to taste and personality. Nowadays, blind consumption has been replaced by rational consumption, and fruit wine has great development space. Its processing should not destroy the nutrition of fruit, increase more nutrition, make it easier to absorb, and attract consumers' attention with its health care function. Greatly improved the quality of fruit wine. From ordinary citizens to high society, from small cities to large and medium-sized cities, from rich dining tables to exquisite gifts, fruit wine is a good choice.

Age, income, nature of work, living habits, personal character, city of residence and other factors will affect personal consumption behavior. The main target of this product is women. As women, most of us pay attention to the function and taste of wine products, so we should pay more attention to the improvement of fruit wine technology.

Fourth, the way of transmission.

Television broadcasts, advertisements, press conferences, promotional activities, etc.

Verb (abbreviation of verb) promotion combination plan

The purpose of publicity:

(1) Grasp the shopping tide during the National Day Golden Week, attract consumers' interest in this promotion, and use this Golden Week to promote products, guide the upsurge of buying products, and achieve the promotion effect.

(2) In order to increase product sales, strengthen product features, and enhance brand image, thus enhancing the visibility and economic benefits of the company and brand.

(3) Cultivate the loyalty of potential consumers to rouge snow brand, so that consumers who use new products can establish a sense of belonging to enterprises and brands, thus winning consumers' goodwill and trust, and thus making the goods-unknown-well-known-knowing-convinced-put into action.

(2) Activity theme: October is full of flowers and endless happy holidays.

(3) Location: Qingyuan City Square, a city won by a small city.

(4) Promotion time: National Day Golden Week (20xx 65438+ 10/~ 7)

(V) Selling suggestion: rouge snow, the main product of Shenxian Island, has a rich and unique comprehensive aging aroma of grapes and ginger, has good health care function, regulates qi and blood, enhances immunity and promotes blood circulation, and is especially suitable for women with cold hands and feet or pregnant women to drink.

(6) Form of publicity:

1. For the store

(1), through big booths, big display boards, big posters and big screens.

(2), banners, site renderings (arch doors, lift-off balloons and other combinations). )

2. For media combination

(1) TV advertisement

Using montage, the health care and beauty effects of rouge snow are displayed virtually.

Scene: ① In a warm and romantic world, a girl is waiting for the arrival of a boy holding a rose.

The girl's face looks a little tired. The boy came with rouge snow fruit wine. He took the girl by the hand and ran to a table. He poured out the wine. The girl looks good after drinking it. This was repeated several times.

(3) After the girl drank rouge snow fruit wine, even if she didn't pass the glass of fruit wine, her face became surprisingly good. (voiceover)

(2) TV advertising focus:

The layout of the scene should have a dreamy and romantic feeling.

Guided by TV advertisements and centered on target consumers, we will strive to achieve the widest coverage of TV advertisements.

With newspapers and radio advertisements as supplements, we can convey more abundant product information to the target consumers, and at the same time inform consumers of the contents of various promotional activities in time.

Brand promotion in major supermarkets and shopping malls in the form of posting advertisements (hanging flags, etc.). ) and posts.

Publicize with bus advertisements.

Carry out large-scale outdoor advertising in major stores of supermarkets.

(3) Publicity advertisements are broadcast uniformly in prime time of people's attention, Beijiang documentary and Qingyuan Radio and Television Station.

2, suitable for outdoor

Hanging huge, street banners, billboards, road signs, neon lights, light boxes, traffic vehicles, balloons.

Seven. Press conference:

Time: September 25th, * *

Venue: City Square

Invite Qingyuan Times, Beijiang Documentary and "News Hotline" of TV and radio stations to make free advertisements and provide them to the media in time. Show all kinds of information about rouge snow to several media.

The contents include: 1. Displaying the achievements of wine industry development, holding various enterprise and product promotion activities, and fully displaying the cultural heritage of rouge snow in Qingyuan City have broad development prospects.

2. Carry out cultural exchange and tourism activities in rouge snow. Hold rouge snow Cultural Exhibition and Model Contest.

3. Carry out economic and trade exchange activities. Invite large-scale wine enterprises, large-scale trading companies and related industry associations to participate in the exhibition, organize investment policy briefings, cooperation project fairs, product promotion meetings and other economic and trade negotiation activities, and provide business information to guests in time.

VIII. Business Promotion

1. Commercial promotion for consumers

Promote the use of new customers and mobilize customers to buy new products. Guide customers to change their buying habits and cultivate customers' preference behavior towards enterprises. The way is as follows:

(1) coupon: Give the holder a voucher to prove that he can avoid paying a certain amount of money when buying a certain commodity.

(2) Reward: You can use reward coupons to buy goods sold at low prices, you can also use coupons to express encouragement for free, and you can also use coupons to buy goods to give certain discounts.

2. Business promotion of middlemen

Encourage wholesalers to buy in large quantities, attract retailers to expand their operations, and mobilize relevant middlemen to actively buy or sell certain products. The way is as follows:

(1) Wholesale rebate: In order to attract wholesalers or retailers to buy more of their own products, enterprises can give certain rebates to wholesalers who buy a certain number of their own products within a certain period of time.

(2) Promotion allowance: In order to encourage middlemen to buy their products and help them sell their products, enterprises can also pay middlemen a certain promotion allowance.

(3) Sales competition: According to the performance of each middleman in selling the products of this enterprise, the winners are given different rewards, such as cash prize, physical prize, free travel, holiday prize, etc.

3. Sales promotion of sales staff

Encourage them to enthusiastically promote products and actively explore new markets.

The method is: (1) competitive sales: sales with prizes and percentage commission;

(2) Provide personnel training and technical guidance free of charge.

Nine. sales campaign

(1) Consumer promotion activities:

Activity time: 20xx65438+1October1-65438+1October 7th.

Venue: City Square, Qingcheng District, Qingyuan City. There are promotion shops in Yingcheng and Yiwu Trade City.

Main target: female consumers over 25 years old.

Activity mode: Users who buy rouge snow drinks from Shenxian Island during the activity can get a National Day gift package.

The prizes are set as follows:

Buy 3 bottles of rouge snow fruit wine and get a beautiful bottle opener.

Buy 6 bottles of rouge snow fruit wine, and you can get two exquisite wine glasses.

Buy 12 bottles of rouge snow fruit wine and get a set of exquisite wine glasses (6 bottles).

The more you buy, the more prizes you get.

(2) Dealer participation part

① Location: City Square and City of Victory, Qingcheng District, Qingyuan City

Main contents: according to the dealer points, the best dealer was selected on the same day;

③ Assessment method: The more you sell, the more points you get. During the activity, the ranking will be determined according to the accumulated points.

The specific awards are as follows:

First prize 1, with accumulated points exceeding 1000, ranking first. In June 5438+00, the certificate of best distributor of rouge snow fruit wine in Fairy Island of Qingyuan was issued with a bonus of 65438+ 10,000 yuan.

2 second prizes, ranking second in cumulative points and scoring more than 500, that is, rewarding 5000 yuan.

Three third prizes, with a cumulative score of more than 300 points and a reward of 3,000 yuan.

X. Benefit analysis

1, Qingyuan market

(1) market share: the first year10%; 20% in the second year and 30% in the third year.

(2) Sales volume: 250,000 bottles in the first year; 500,000 bottles in the second year and 750,000 bottles in the third year;

2. Other markets

340,000 bottles in the first year; 680,000 bottles in the second year and 654.38+0.02 million bottles in the third year;

According to the above market forecast objectives, the first year is taken as an example for benefit analysis.

Sales revenue: 360ML, calculated by 99 yuan, totaling 24.75 million yuan.

Manufacturing cost: 360ml1100,000 yuan,

Management fee: 300,000 yuan

Sales expenses: (1) The salary of the sales staff is 300,000 yuan.

(2) The promotion cost is 250,000 yuan.

(3) The promoters receive a commission of 350,000 yuan.

(4) Other personnel were promoted by 6,543,800 yuan+0.5 million yuan.

(5) The storage fee is 50,000 yuan.

(6) Packing fee 1.5 million yuan.

(7) The advertising fee is 500,000 yuan.

(8) The freight is 654.38+ten thousand yuan.

(9) Hospitality 1.2 million yuan.

(10) Other expenses: 200,000 yuan.

Total: 265,438+700,000 yuan

XI。 Promote the results of the combination

Whether the evaluation of the promotion consequences, including the evaluation of the promotion performance, has achieved the expected promotion goals and effects. Analyze whether the application of promotion means is correct and effective.

Corporate Activity Planning Chapter 5 I: Activity Background

With the arrival of spring, spring blossoms, we should relax the intense work pressure.

II: Activity objectives

Enhance the friendship between employees, relax the pressure and create good employee friendship.

III: Activity Time

20xx year, month and day (week X) 8: 00- 15: 00

Four: Location

Qingshanhu park

Verb (abbreviation for verb) organizer

* * * * Enterprise

Six: Participants

* * * All employees and responsible persons of the enterprise.

VII: Activity arrangement

1. The company has 44 people and can be divided into 6 groups.

2. Each group chooses a team leader to be responsible for the distribution and management of internal affairs of each group.

On April 22nd, the general manager was formally invited.

4. Employees are allowed to bring family members, but no more than two, and each family member has to pay half of the money on average.

5. General Manager of the event: Zhou Yongyong, Gao, Xiao.

6. Point-to-point problems and safety problems between Zhou Yongyong and the small responsible personnel, and details of activities and material supply of the high responsible personnel.

7, the rest of the class cadres to assist in charge.

8. Everyone should ensure that their mobile phones have electricity and telephone charges (easy to contact).

Eight. Activity flow

1 and April 17 submit the plan and the person in charge for approval.

2. On the afternoon of April 22nd, the deputy director took three employees to buy non-perishable goods.

At 7: 00 a.m. on April 23rd, the deputy director took two employees to the nearest vegetable market to buy barbecue food.

Meet downstairs at 4.8, and Zhou Yongyong will arrive.

5. Take all your belongings and walk to Changnan Bus Terminal, and take bus 16 to Qingshan Lake (8: 00-9: 30).

6. After entering the park, barbecue first, and get together at Qixin (9: 30- 12: 30).

7. Free activities after the barbecue, notice 14: 30 to meet at the gate of the park. 14: 30, take the bus 15 back to Changnan Bus Terminal, and then walk back to the company to call the roll to see if everyone has arrived (14: 30-16: 00).

9. Make sure everyone will break up when they come back.

Nine: Later work

Every employee who participated in the activity thanked the deputy person in charge for counting the consumption.

X: Precautions.

Don't fight on the way from the company to Changnan Bus Terminal. Barbecue should pay attention to safety and use fire.

XI: budget

Six pounds of meat, 80 yuan chicken wings, 200 pieces of ham sausage 100 yuan, 90 yuan bread, 60 yuan vegetables, 30 yuan fruits, 50 yuan drinks and water, 100 yuan seasoning, 40 yuan chopsticks, forks, bamboo sticks, tickets for 30 yuan paper 30 yuan, 10*45=450, and other items.

Twelve: backup plan

1. If it is impossible to go under special circumstances, it will be postponed for one day.

2. If any employee suffers from food poisoning, immediately call 120 for first aid.

If the bus breaks down halfway, change trains.

4. A car is too crowded. This is divided into two cars.