Cross-border e-commerce product selection--just 9 simple steps

According to the survey, 42% of startups failed because they failed to find a product that the market really needed.

If you are unfortunate enough to belong to this 42% group, then you can read this article. This article will show you how to find your niche product in 30 minutes using 9 simple steps.

After 20 hours of research and 8 cups of coffee, I created this 9-step guide to finding a niche product. You can use it to easily find your own potentially explosive products.

Without further ado, let’s start learning!

Before that, you need to understand one word:

It refers to the market segmented based on the advantages of the enterprise. This market is not large and has not received satisfactory services. Products promote this market and have a basis for profitability.

To find and position a company's niche market, you first need to understand the following points:

1. Who are my customers? Are they a mass group or a segmented group?

2. What services do my customers need?

3. What services do I provide to my customers? What was not done well? What other services can I provide?

4. Are the services I can provide really needed by customers? Are there any other companies doing this? If so, what are their advantages and disadvantages? If I do, what are my strengths and weaknesses? ①

The niche market can be further divided. For example:

Industry→Pets

Niche→Dog Care

Sub-niche→Dog Care>Dog Training

Sun Niche→Dog Care>Dog Training>Dog Fighting Training

Every industry has a niche and a sub-niche that you can easily get into if you have enough skills.

If you enter a niche that you love and that you are passionate about, making money is easy.

For example, if you like fishing, you will know what kind of fishing reel will sell well, and what kind of copywriting should be used to impress consumers and let them place orders online.

If this is a market you are interested in, then you will know the relevant communities and groups, and you can easily choose a good time to promote your products.

Of course, not all niches you like will be profitable. Therefore, it is recommended that you choose at least 5 niches and filter them in the subsequent steps.

Before entering any niche, you need to have a clear idea of ??the market value. This will help you decide whether to enter this market.

For example, entering the anti-aging equipment segment, it will reach US$43.331 billion by 2026, with a compound annual growth rate of 8.6%, which will give you more confidence.

If you don’t know the most profitable niches in 2019 and beyond, here is a list of 79 niches!

For a list of market capitalization of 79 niche markets, click on the WPS link: /l/sBK2fF7ba?f=501

Before entering any niche market, it is necessary to analyze its trends .

It's very simple. Just use Google Trends.

Google Trends URL: /trends/

Just enter niche keywords into Google Trends. For example, the keyword I entered is home decor

As you can see from Google Trends, this niche is a good choice because it has a stable trend.

You need to use Google Trends to determine the stability of your niche. It’s best not to choose a niche that is seasonal or popular.

In your niche market, you must identify a pain point. If you can solve this pain point, it will bring in significant revenue.

For example, there are users looking for "how to stop panicking." This is a serious question. But if you can come up with a solution, you won’t have to worry about losing sales.

Look at the screenshot above, there are 1030 positive reviews. This shows that this book solves the pain points of users and contains all the answers to "how to stop panic".

In your niche market, are there suitable and sufficient products for promotion? , Sales? You must have a "yes" or a clear "Yes" answer to this question.

To get product ideas, you can brainstorm from many aspects, such as Amazon's best-selling list.

This is very simple.

Open the best seller sales rankings and go into your niche and sub-niches to see what you can sell in your niche. Quality products that are easy to promote.

If you decide to enter a niche market, you must have a clear answer to the question: "Will users pay"? The answer can only be "yes". /p>

You can determine by the number of user reviews and ratings

Use search engines to see if there are already websites related to the niche. In this way, you can analyze any niche. Marketplace

Analyze your competitors’ websites to look for opportunities they are missing. Additionally, the content or products you create offer greater value than your competitors

Just browse your competitors. Content, get inspiration and provide additional value, it’s quite simple!

An important way to measure whether a niche market is effective: see if anyone is willing to advertise for it.

If During the search process, you find that there are search keyword ads, which shows that this niche market is likely to be profitable.

The target audience is highly popular and relevant, which will bring you benefits. Huge Profits.

If you answered “yes” to almost 85%-95% of the questions, then grab a cup of coffee and start your niche business!

< p> If you’re struggling to find your niche in affiliate marketing, dropshipping, or an online store, these 9 simple tools can help you

What is Trustpilot?

Trustpilot? is a Denmark-based customer review company founded in 2007 by Peter Holten Muhlmann and has more than 700 employees.

The company's main purpose is to collect reviews from real buyers who have spent money to buy items online.

More than 29.4 million online users visit Trustpilot.com every month to view products and services from different brands.

With the help of these customer reviews, can Trustpilot help me find the best profit opportunities for my e-commerce business?

The answer is yes, it is easy to find a profitable niche even if you have zero knowledge about e-commerce business.

Now let me show you, if you find a niche market through this website

You can see various segments and sub-segments

Click on the sub Catalog "electronics store" (electronics store),

You can get 47 matching search results

There are more than 220,000 reviews, and 94% of them are 5-star reviews.

The game is not over yet

You will find that there are many consumers willing to spend money in this niche market.

If you encounter difficulties when coming up with product titles, you can refer to the following two websites:

Title generator: /business-name-generator/#

Slogan Generator: /slogan-generator/

Commission Junction is an affiliate marketing marketplace. Here, affiliate marketers can find thousands of products that they can make money on.

Below, I will show you how to use this website to find a niche and make money

Click on the website: /member/signup/publisher/#/

This website supports Chinese. Click: English to switch languages ??

You can see the relevant categories, commission amounts/ratios.

Repeat the above steps.

JVZoo is one of the best platforms for all affiliate marketers who want to make money.

Open the website: /

You can find the appropriate niche by entering keywords or search within categories and subcategories.

You can see that there are many parameters. These parameters can be used to evaluate whether a product is worth promoting.

Here are some important metrics you must know:

Here, I focus on the number of items sold and the refund rate.

The refund rate for these 2 products is 10%, which tells us that this is not the product we are looking for.

To get a more precise market, I went into subcategories so I could narrow down my target audience within the internet/e-commerce space.

JVZooPay is a new payment method introduced on this platform that helps automate affiliate commission payments.

Clickbank is another famous affiliate marketing website with more than 6 million customers worldwide.

Finding the most profitable niche is very easy and fast on this platform.

Open the website and click Register: /

On the left, you can see different categories. You need to choose categories based on your goals.

Here, I selected the "Home & Garden" category.

After selecting a sub-segment, the product page will open.

Then, sort the results by "gravity."

This website allows you to see how many people are viewing a product on eBay in real time.

The products that everyone is looking at are generally those that users are interested in and want.

The Ebay platform is the world's leading e-commerce platform, with a monthly traffic of 810 million ④. Therefore, if a product is popular here, it is likely to be popular elsewhere.

It’s easy to find top-selling products and profitable niches in just a few minutes of searching the platform.

URL: /

On the left sidebar you can see a variety of niches.

I choose "Sports Products" here and the country is "United States"

This backpack is the most popular backpack in the US area of ??eBay, which means that "travel and hiking" is currently the most popular backpack. Profitable market segments.

As shown in the picture, this bag has sold more than 28,000, indicating that this niche market can make money.

Empire Flippers is a marketplace for buying and selling websites.

On this platform, you can find the most profitable niche websites by monthly sales and get inspired by them.

URL: /

Here you can see all the popular websites that sold for high prices. Here’s just a quick look at why investors are willing to pay millions of dollars to purchase profitable niche websites.

If you click on a website for sale, you will also get a brief summary of the business, including an introduction, sub-niche and revenue model.

This is a blog site that provides content related to "pet dogs".

Google Trends is the best platform to understand global and regional trends.

You only need to enter keywords to learn about global trends in products and specific areas:

Open the website: /trends/?geo=US and write in the search term option Download your location.

For example, here I would like to see trends in the “Home Decor” niche.

Now you need to scroll down to see which countries are best suited for this niche.

Amazon is the largest e-commerce market of this era. You can easily find multiple ways to make money on Amazon and find out the best-selling products and services by simply checking Amazon's bestsellers page.

Amazon’s Best Sellers page ranks the best-selling products in each niche, with rankings updated daily.

Steps:

Website: /Best-Sellers/zgbs

AliExpress is the international version of Taobao where you can find small retailers in China , buy products at reasonable prices. It is one of the best platforms to source your products.

Similar to Amazon, AliExpress also offers a variety of segments that are further broken down into sub-segments.

On this platform you can quickly find the best products for sale online in any niche.

Similarly, you need to open the AliExpress website:

/

Find the category on the left side of the page: