Student Entrepreneurship Plan Format and Example

If you want to start a business, you must have a plan and a blueprint! Come and take a look at these planning books and write down your business plan for your future! The following is the "Student Entrepreneurship Plan Format and Example" compiled by me for your reference only. You are welcome to read it. Format of student business plan

1. Business plan

A business plan is a written summary of the business that the entrepreneur plans to create. It is used to describe the internal and external environmental conditions and element characteristics related to the business to be founded, and provides an indicator for business development and a standard for measuring business progress. Usually a business plan is a combination of marketing, finance, production, human resources and other functional plans.

Issues to consider when writing a good business plan:

(1) Pay attention to the product

(2) Dare to compete

(3) ) Understand the market

(4) State the direction of action

(5) Show your management team

(6) Excellent plan summary

2. Contents of the business plan

Generally speaking, the business plan should include the type of business, capital planning and fund sources, allocation ratio of total funds, stage goals, and financial estimates. , marketing strategy, possible risk assessment, motivation for starting a business, shareholder list, scheduled number of employees, the specific content generally includes the following eleven aspects

(1) Cover

The concept of the cover Aesthetic and artistic, a good cover will give readers an initial good impression and form a good first impression.

(2) Plan summary

It is the essence of a condensed business plan. The plan summary covers the key points of the plan to make it clear at a glance so that readers can review the plan and make judgments in the shortest possible time.

The plan summary generally includes the following content:

Instructions: Complete this summary within two pages

1. Basic information of the company (company name, establishment time, Registration area, registered capital, major shareholders, shareholding ratio, main business, sales revenue, gross profit, net profit in the past three years, company location, phone number, fax, contact person)

　2. Main. Manager’s profile (name, gender, age, place of origin, education/degree, graduate school, political outlook, years of experience in the industry, main experience and business performance.)

3. Product/service description (product/service Service introduction, product technical level, product novelty, advancement and uniqueness, product competitive advantage)

　4. Research and development (existing technical achievements and technical level, R&D team technology). Level, competitiveness and external cooperation, R&D funds already invested and future investment plans, incentive mechanism for R&D personnel)

5. Industry and market (industry history and prospects, market size and growth trend). , industry competitors and the company's competitive advantages, market sales forecast in the next three years)

6. Marketing strategy (the strategies to be adopted in terms of price, promotion, establishment of sales network, etc. and their operability. and effectiveness, incentive mechanism for sales staff.)

7. Product manufacturing (production methods, production equipment, quality assurance, cost control.)

8. Management (organizational setup) , employee stock ownership, labor contract, intellectual property management, personnel plan)

9. Financing description (capital demand, purpose, use plan, planned transfer of shares, investor rights, exit method.) < /p>

10. Financial forecast (sales revenue, profit, return on assets, etc. in the next 3 or 5 years.)

11. Risk control (possible risks during project implementation and planned measures control measures.) The summary should be as concise and vivid as possible. In particular, you should explain the differences of your own company and the market factors for its success.

12. Company introduction. The purpose of this section is not to describe the entire plan, nor to provide another summary, but to provide an introduction to your company, so the focus is on your company philosophy and how to formulate the company's strategic goals.

13. Industry analysis. In industry analysis, the basic characteristics, competitive status, and future development trends of the selected industry should be correctly evaluated.

3. Typical questions about industry analysis

(1) What is the development level of the industry? What are the current developments?

(2) What role does innovation and technological progress play in this industry?

(3) What is the total sales volume of this industry? What is the total revenue? What is the development trend?

(4) What is the price trend?

(5) To what extent does economic development affect this industry? How has the government impacted the industry? Student Entrepreneurship Plan Sample (1)

Entrepreneurial Goals

Establish a standardized and sound fast food company management model, and through effective management and investment, establish a large fast food chain company - Tehao Special fast food company.

Market Analysis

The pace of social life is generally accelerating, which has brought opportunities and challenges to the existence and development of the fast food industry. Although China's fast food industry is developing very rapidly, the dominant position of Western fast food has made most of the market unavailable to Chinese fast food. How to gradually occupy the market is the first problem that needs to be solved.

The survey shows that when the per capita income reaches xx US dollars, traditional housework will be transferred to society. China's fast food industry will enter a stage of rapid development with the development of my country's economy.

At present, the existing Western-style fast food is not suitable for Chinese people’s consumption concept of fast food and traditional dietary needs. Moreover, the development of fast food in the United States has always been famous for its low price and is an object of daily consumption by the public. However, in the Chinese fast food market, the price of Western fast food is difficult for the general public to understand, which also determines that it is impossible for the working class to regularly consume that novel "fast food".

But looking at some of the Chinese fast food that currently exists, we can see that they are still small, dirty, messy, and poor. These problems provide us with excellent market opportunities for building Chinese fast food chain stores. As long as we can seize these market opportunities, improve the existing problems in Chinese fast food operations, and develop our own characteristics, then our entrepreneurial plan to enter the Chinese fast food market and occupy a larger market share is very likely to succeed.

Implementation plan

1. The model of Tehaote fast food service industry.

Customer-centered and customer satisfaction as the goal, by satisfying customers, we ultimately achieve the promotion of the company's business philosophy.

2. Target market positioning.

Chinese fast food industry that the general public can understand. Customer group: office workers, children, leisure people, tourists and others.

3. Market strategy.

Produce industrialization, product standardization, scientific management, and chain operation.

(1) The name, employee clothing, business philosophy, internal management and head office of the "virtual company" are unified, but they do not have too many decorations and no operating restaurants. They are more like a fast food restaurant Assembly and distribution center. They receive related finished products shipped from the company's distribution center and can be molded as long as they are processed in a single room. The virtual company's fast food products are mainly provided to office workers for lunch at the workplace. Their front desk reception service is also virtual, relying on a telephone ordering system and a rapid delivery system. By establishing a dedicated phone delivery service for food delivery, unified company minibuses and service personnel are responsible for delivery.

(2) Mobile fast food company - breakfast strategy

In view of the characteristics of high mobility and tight time of the breakfast population, we use a unified model of company minibuses and service personnel to move to various locations Mainly demand outlets to provide customers with convenient and nutritious set meals. Due to the large number of students, nutritious fast food for students should be launched near the school, and "nutritional" food should be promoted, focusing on both economic benefits and social effects.

(3) Fast food company image strategy

Fully display the company's corporate image - clean, hygienic, affordable and warm - in fast food restaurants located in business districts and tourist attractions. Ask a professional advertising company to develop an advertising plan based on the characteristics of the company and highlight the characteristics of Tehaote fast food.

The investment plan is "from point to point". Based on the consumer groups with regional characteristics, the initial development will form a necessary scale of operations. After selecting several business outlets, the fast food business will be launched at the same time. In the future, it will be gradually promoted to large and medium-sized cities according to the development of the business.

In the early stage of development, we will vigorously develop "virtual fast food company" and "mobile fast food company" services that Western Fast Food has not yet entered. After the company has accumulated a certain amount of strength and has a stable customer base, it will then expand Company development space. Student Entrepreneurship Plan Sample (2)

I have lived on campus since I was in junior high school, and I am well aware of the troublesome "eating" problem, that is, the problem of food in the cafeteria. Since school cafeterias generally serve large pot dishes, although the prices are lower, they are rarely really popular among students.

1. Restaurant name

xxx. Explanation of the naming rules: low-key, simple, easy to remember, distinctive (the characteristics here do not mean that it directly reflects the flavor) but not weird, no more than four characters, no Hunan character. The current reservation form is "xx Restaurant" or "xx Restaurant".

2. Restaurant flavor: Mainly farmhouse flavor in eastern Hunan

3. Estimated restaurant area: 280~350m2

4. Target city: xx

5. Site selection requirements

1. There must be at least one medium-sized residential area within 1 mile of the surrounding area. There must be a certain amount of floating population in the surrounding area. It should be a target area for white-collar workers or renters. ;

2. If the conditions cannot meet the first point, the location needs to be relatively convenient for transportation, and a certain number of private cars and people with spending power can clearly see the location of the restaurant;

< p> 3. The rent cannot exceed 60 yuan/m2, 40 yuan/m2 is, there is an entrance and exit shop of about 10m2 on the first floor, and the main business area is on the second floor;

4. The restaurant itself needs to be able to park 7 ~Capacity for 10 family cars, or there is a parking lot nearby no more than 200m away.

The overall evaluation of the location selection is that novices should not invest too much money, so the location of the restaurant cannot be for people who are already very prosperous, but who want to have more contacts and have spending power, and hope to use the flavor and characteristics of the restaurant To attract old customers, it is required to make a profit of 10,000 yuan/month in three months.

6. Restaurant layout requirements: The interior of the hall is required to be able to place 12 to 15 small tables or small round tables for 4 people, 4 large tables for 10 people, and 4 to 5 16m2 private rooms (4x4m specifications). (But it depends on the layout of the store)

7. Restaurant opening budget

1. Rent: two mortgages and one rent, calculated based on 300m2, it is estimated to be 50 yuan per m2, this should be paid once Pay 45,000 yuan; if there is a discrepancy in area, it cannot exceed 50,000 yuan in any case.

2. Decoration design cost: 800 yuan

3. Decoration cost:

a. The exterior decoration of the facade can highlight the characteristics and conspicuousness, but the cost is not exaggerated. x yuan;

b. The decoration style of the internal hall is mainly to highlight the farmhouse flavor. The decoration is average, but it is required that there should be no peculiar smell after the decoration. The cost is x yuan;

c. Kitchen area It is 40m2, the decoration emphasizes sewage discharge and ventilation, and the cost is x yuan;

d. There are two toilets, the men's toilet is 1.5m2 and the women's toilet is 1m2, ventilation is required, there are no other special requirements, the decoration is x yuan. If you buy the materials yourself, the total cost is estimated to be 80,000 yuan.

4. Certificate application fees: Fire protection, environmental protection, health permits and business licenses are required, and the cost is estimated to be 60,000 yuan.

5. Cost of purchasing equipment:

a. 3 air conditioners of 5p, 4 small air conditioners of 1p in the private room, *** yuan (central air conditioners may also be used);

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b. Ten ceiling fans or wall fans, ***3,000 yuan;

c. Two refrigerators, two freezers, and a disinfection cabinet, totaling 10,000 yuan;

d. Kitchen utensils, ***45,000 yuan;

e. Tables and stools, *** 5,000 yuan;

f. Others (please see the list), ***Total 2,000 yuan;

g. One automatic washing machine, 1,000 yuan.

6. Other unpredictable expenses, 2,000 yuan.

8. Description of restaurant decoration style

1. The facade decoration should be conspicuous, prominent, not exaggerated, concise, and reflect its consumption level.

2. Hall description:

a. For tables and stools, use log-colored large and small immortal tables and long benches, or use large and small round tables with a relatively strong appearance, and the large and small round tables are covered with A better beige tablecloth;

b. The walls and the original pillars in the hall, which are less than about 1m2, are made of dark tiles. For decoration purposes, the self-standing pillars in the hall are mainly dark colors, and the ceiling is not completely For decoration, use spotlights, and the ceiling panels above the spotlights should be painted black. The lighting in the hall must be soft, but the lights on the desktop must be bright. (This is just my idea, the actual design shall prevail)

3. The decoration of the private room is the same as that of the lobby.

4. No other special requirements.

9. Staffing

1. Kitchen: ***6 people, 1 chef, 2 assistant chefs, 1 side dish cutter, 1 washing staff, 1 person washing/picking dishes;

2. Private rooms: calculated as 5 private rooms, 5 waiters;

3. Hall: 5 people, 1 for every four tables;

4. Others: 1 other temporary staff (mainly used for rotation during service breaks), 1 shopkeeper.

10. Operating expenses details

1. Property management expenses: cannot exceed 2 yuan/month per square meter, 600 yuan/month based on 300m2***.

2. Sewage discharge fee: 600 yuan/month. Sample Entrepreneurship Planning Letter for Students (3)

As people’s pursuit of beauty is getting higher and higher, nail salons have penetrated into the lives of beauty-loving women, whether they are attending weddings, dinners with friends, or even going out for shopping. Girls love to dress themselves up beautifully, so opening a nail salon is a good choice for entrepreneurs.

1. What is the future development trend of the nail art industry?

Faced with such a huge female consumer market, investors from all walks of life are gearing up to enter or have already entered, but the primary model of operating solely based on huge profits and speculation is no longer feasible. So, what do you rely on to attract customers? Professional, sincere and value-for-money, the future business development of the nail art industry will take branding, specialization and scale as the mainstream direction.

The business positioning of nail art stores will take the following forms: strong brand management, product company's nail art service demonstration store, comprehensive nail art store integrating nail art services, and reputable store named after personal brand.

Note: The more accurate the positioning of a nail salon, the easier it will be remembered by customers. The ability to provide personalized value-for-money services is the key to success in nail salon operations!

2. Understand customer psychology and how they view nail salons?

Consumers generally pay attention to the following points when choosing a nail salon:

(1) Look at the professional level of the nail shop;

(2) Look at The service level of the nail shop;

(3) Look at the environment of the nail shop;

(4) Look at the ability and reputation of the manicurist in the nail shop;

Consumers have the following requirements for nail salons:

(1) Most consumers hope that nail salons will improve their professional skills;

(2) Some people hope that The service environment of nail salons has improved;

(3) Most people hope that nail salons will improve the service level of manicurists;

(4) Many consumers hope that nail salons will improve The overall quality of manicurists;

(5) Some customers also hope that manicurists can improve their service types

More than 60% of customers are dissatisfied with the service and overall quality of our manicurists , hoping for improvement, which also reflects the reasons for the loss of our customers.

How customers choose nail salons;

(1) The majority of people accept it through their own detailed understanding and personal experience;

(2) Some of them were accepted through the introduction of manicurists;

(3) Another part of them were accepted through the introduction of friends;

(4) Others were accepted through reading magazines, TV, and advertisements Came here admiringly.

The vast majority of customers think that the service level of manicurists is average, which poses a challenge to our industry; whoever can satisfy the majority of customers will have the opportunity to own a huge market. This is a question that every operator must think deeply about.

3. Why are manicurists so mobile?

(1) The employees are young and lack social experience;

(2) The work skills are not high, but they want to find a better job at any time;

(3) The nail salon is too small and the environment is monotonous. I long to go to a big nail salon;

(4) The boss is inexperienced and frequently changes employees’ wages and commissions, giving employees a sense of distrust.

(5) New competitors are constantly emerging. Their salary levels are high, the store decoration environment is good, and the materials and equipment are leading. These have a strong attraction for young manicurists.

In this industry, good stores put a lot of effort into personnel training, and they also have their own methods to retain excellent manicurists. However, in those shops that lack management and sincerity, there are still a large number of manicurists losing their jobs. There are certainly many reasons for this. As operators, should we examine ourselves? What position do our employees occupy in our hearts? Understand what our employees’ ideal choices are and how they need to solve the most fundamental problems that exist in reality.

4. What do the services of the most popular nail salons look like?

(1) In a nail salon, the skills and services of manicurists and manicurist assistants must be well coordinated with the needs of customers. No matter which store it is, if you want to create a good service environment, you must It requires the active cooperation of all employees.

(2) Every manicurist must know his or her job well and be able to complete it well.

(3) Both customers and manicurists have very reasonable expectations. Customers do not expect manicurists to be their slaves and can command them however they want; employees also do not get upset and often think about Change the boss or raise the salary, etc.

(4) The manicurist can accurately grasp the needs of the customer and build the customer's trust in himself, thus making the customer believe that this is a professional manicure shop.

(5) Every manicurist should believe that the services she provides to customers are what customers need and are beneficial to customers, rather than thinking that they are defrauding customers of their money.

Sincerity is not only a manicurist’s performance to his clients, but also a credibility established by every manicurist on his character, and every manicurist is a witness to the boss’s personality and conduct. , they therefore judge and choose their own future. From this point of view alone, if a nail salon has a large turnover of staff, there is either a problem with the ability of the owner of the nail salon or a problem with the owner's character.

(6) Manicurists must learn to communicate effectively with customers. While learning effective communication skills, they must also learn to think from the customer's perspective and understand the customer's needs from the customer's perspective, so as to truly Meet customer needs.

(7) A relationship of trust and conviction should be maintained between the manicurist and the customer. The affection and enthusiasm shown by manicurists to their customers can only make customers trust them. In fact, this is also a professional attitude. Most manicurists can achieve this. However, our customers still need us to communicate in the process. Showing a professional side will make customers feel convinced.

However, it should be noted that if the customer and the manicurist are too friendly, the customer will lose the distance from the manicure shop, making it impossible to negotiate the price, and at the same time, we will lose our professionalism. Therefore, we need to improve our professionalism and let our customers pay for our expertise.

(8) Nail salons should have their own values ??and cultural norms, and all manicurists should understand and understand the goals and direction of the company's operations and services.

(9) Nail salons must have an accurate and unique business positioning, so that the company can remain invincible in the competition. Sample Entrepreneurship Planning Letter for Students (4)

1. Entrepreneurship Concept

xx Restaurant

People regard food as their first priority, which shows the importance of food. This business plan is about opening a green restaurant near the university.

Its main business is buffet, breakfast, lunch, dinner, takeaway, birthday party, etc. Its target market is college students. This restaurant first adopts a self-employed business model. But it has its own brand trademark and value concept.

2. Competitor Analysis

There are many restaurants around the school. Most of them are small restaurants opened by surrounding residents taking advantage of their geographical location. Their environment and The sanitary conditions and management methods are all unsatisfactory. Young people will never be satisfied with food. They not only eat just for the sake of eating, but also need green restaurants with elegant environment, up to standard hygienic conditions and cultural heritage to show their individuality. There are basically no decent restaurants near the School of Civil Affairs, so there is still a considerable market for such restaurants. We are college students ourselves, so we have more advantages in this environment. We can better understand what college students need and better cater to their tastes. The cost of restaurants is not much, and it is feasible and operable for our college students.

3. Market and Customer Selection

With the steady and rapid economic growth, the income level of urban and rural residents has increased significantly, and the catering market has shown strong development momentum. At present, in my country's catering market, formal meals are mainly Chinese-style meals, and Western-style meals are gradually emerging, but the scale is still small; fast food is mainly Western-style fast food, etc., which are the main force in the market. Chinese-style fast food has been booming, but currently It is still unable to compete with "foreign fast food". Compared with the successful marketing model of foreign fast food specialization, branding and chaining. The development of Chinese catering is obviously lagging behind. How to occupy that part of the market is a problem we need to solve.

As people pay more and more attention to their own health and food safety. However, long-term consumption of fried and high-energy foods in Western fast food has led to obesity and other problems. Is diet safety a hot topic? How to provide consumers with a safe and secure diet has become the theme of the future development of the catering industry. It is foreseeable that using the concepts of environmental protection, health and safety and advocating green consumption will be the development trend of the catering industry in the future. The proposal of green catering is actually an advancement of social civilization and a new catering culture concept. In the next few years, the business model of my country's catering industry will diversify, the internationalization process will accelerate, and green catering will definitely become fashionable, which will undoubtedly bring opportunities for investment in the green catering industry.

The main customers of our store are students. After all, young people prefer places with elegant and creative environments. The market mainly targets students and teachers of Anshun College, as well as passers-by.

4. Store name

Our store has a wide variety of dishes. Customers can choose to suit their own tastes to a greater extent and meet their fashion needs. If customers have time and are interested, our store can also provide corresponding tableware and vegetables, allowing customers to choose whether to cook or not.

5. Store location selection

Because there are no decent restaurants near the School of Civil Affairs, and students in the school have a large demand for green food, this will be a big location market. It has strong operability and practicality.

6. Business philosophy and goals

1. In order to allow customers to eat safe and green food, our store has designed a slogan: Spend the most appropriate money to buy a healthy meal.

2. Adhere to the concept of honesty and customer rights first.

3. Rely on small profits but quick turnover, follow the operating flow, and pay attention to customer feedback. With excellent quality and satisfactory service, we win the recognition of customers and strive to achieve a win-win situation between our store and customers.

7. Organizational structure

Two people are responsible for purchasing goods and takeaways, two people are responsible for the chef, and two people are responsible for the cleaning and decoration of the store.

8. Products and Services

1. Keep up with the trend and launch new products in a timely manner.

9. Sources of income

1. Profits and service charges from the dishes sold.

2. The income from the agency business can be used to attract sponsorships, print advertisements for other industries on advertising leaflets, and distribute them at suitable venues in schools.

10. Funding requirements, financing methods and investment returns

Since the products our store operates do not occupy a large area, we can first make a demand analysis based on market demand in the early stages, and then proceed based on this analysis. Gradually expanding the purchase scale, it is expected that approximately 20,000 yuan (to be calculated) will be required as a start-up capital, which will be mainly used for purchasing raw materials, leasing venues, employee training, and marketing promotion. The method of raising funds is personal or school venture capital, which is invested in shares. Other methods of capital investment can also be considered. The cost is expected to be recovered within the next year (calculated as average sales profit margin of 20%).

11. Pricing strategy and business strategy

1. The dishes will be divided into three different grades: upper, middle and lower. Different prices. In this way, customers with different spending abilities can be satisfied.

2. Membership card system: When you spend a certain amount, you can get a membership card. Convenient to get discounts on future purchases.

3. Points system: You get one point for every dollar spent. If you meet a certain number of points, you can exchange them for corresponding products.

5. Take advantage of yourself as a college student. Go to school dormitories for takeout to expand your influence. Let them know more about our store!

12. Marketing promotion strategy

1. Organize personnel to go to schools at different times to distribute advertising flyers. And carry out some promotional activities during holidays to give back to customers (activities based on the characteristics of holidays such as the beginning of school, National Day, Mid-Autumn Festival, Spring Festival, Labor Day, etc.).

2. In-store posters: Posters, posters, etc. can be posted in the store to introduce the use of jewelry and cultural connotations.

4. Theme promotion: further subdivide the consumer behavior characteristics. Themes such as "Graduation Dinner", "Birthday Banquet", "Unforgettable Friendship" and "Teacher Appreciation Banquet" can be launched according to different combinations. Launch different dishes and specialties at different price points.

5. Brand building: provide a variety of matching solutions with the best service and the most favorable price. Meet the needs of different consumers. We strive to allow consumers to taste their favorite dishes at the best prices.

The above is my personal view on college student entrepreneurship plans. Although there are many imperfections, this can also be used as a blueprint for personal entrepreneurship and self-development. To start a business, you must have a blueprint for spiritual support!