Handwritten poster illustration-What does hand-painted poster mean?

How to make hand-painted pop posters popular?

There are many ways and methods to make POP advertisements, and the application of materials is countless. Among them, hand-painted POP is the most flexible, economical and friendly. The basic principle of making hand-painted POP is: 1, which is easy to attract attention; 2, easy to read; 3. You can know the focus of your appeal at a glance; 4. aesthetic feeling; 5. Have a sense of unity and harmony; 6. efficient.

First, various tools:

The choice and application of tools is very important. Choosing a good and suitable tool will often get twice the result with half the effort. For example, glue spraying can be used to deal with large-scale pasting actions, which is far more efficient than double-sided pasting or glue pasting. How to make various tools play their own characteristics is something we must consider in advance. Another thing worth noting is the display tool. If the finished work is not displayed by the display tool, or the display effect is not good, then even the best work is in vain.

There are many kinds of materials and tools used to describe or write, each of which has its own unique expression and effect. Among them, the Mike pen is called the POP pen because it is easy to master and easy to write, while the flat-headed pen is soft to the touch, and can write a variety of POP styles, which is also loved by everyone.

All kinds of pens

Cutting tool

Measuring tool

Paste tool

Second, when learning to write POP fonts, we must abandon the previous writing methods, because the main appeal of POP is that the fonts are clear, concise and powerful, and there is no need to make fancy changes in the fonts. In addition, for price POP, because the writers are different, the fonts can't be much different, which is also the requirement of POP fonts for integrity, and personalized fonts are not emphasized. For different commodities, good or bad fonts will have a certain impact on the specific sales of commodities, which is not desirable. In POP posters, innovative and personalized pictures and fonts are needed to maximize the reading rate and attract attention. In the application of color, we should also strive to be clean, not all kinds of colors. Generally speaking, there should be no more than four colors on a page. When doing POP, we must look at the problem from the perspective of consumers. As long as the most important price can be clearly expressed, it is the best POP.

Use popular fonts.

Third, several aspects should be paid attention to when writing POP:

1, when writing, write the name of the whole product and indicate the specifications.

2. When writing the price, pay attention to the obvious size of the numbers before and after the decimal point.

3, to indicate the original price and current price, to reflect the degree of price reduction.

4. In principle, there should be no more than two items on a POP, otherwise the visual impact will not be achieved.

5. No more than three colors, mainly red, blue and black.

Hand-painted popularity-the writing method of subject words

Title writing

1, find the completeness of the end structure of the word group: generally, the number of words in the title text of hand-painted POP posters should not be too many. For a little more text titles, the font changes should not be too big, and the font size and spacing should be as consistent as possible to avoid affecting readability. If there are few headline words, only three or five words or less, you can make great changes in fonts or word groups according to your own design requirements. At this time, you should pay more attention to the overall sense of the whole title word structure and the balance of the whole word group.

2. Artificially change the characteristics of the matching pen: Generally, the title characters are designed in a thick font, but the pen tool that can be used to write the title characters, whether it is a flat pen, a round pen, a brush pen or a thick POP advertising pen, has great differences in the shape and characteristics of the nib. Therefore, how to master the characteristics of pen tools, properly play the role of changing fonts and beautifying fonts, the most important thing is the proficiency of pens. Repeated practice and consideration of rhythm coordination can make font changes natural and beautiful.

3. Personality of the words drawn: People have different personalities, and different types of goods or similar goods with different shapes, colors and textures show different personalities. Therefore, we must consider different commodities and draw personality according to their nature. For example, the hand-painted POP in cosmetics counters can use more feminine and slender fonts for the title; In the home appliance industry, TV, air conditioner and refrigerator with cold appearance can use tough and masculine fonts. If an antique tea house is decorated with modern characters, it won't work. Therefore, before writing, we should consider the nature and types of goods and shops themselves, so as to determine the font personality, such as elegance, novelty, softness, hardness, massiness, lightness, modernity and classicality.

4. Additional effects: Adding some auxiliary lines on the font or beside the words will produce three-dimensional, overlapping, shadow and box effects. In order to avoid self-defeating, we must pay attention to two points:

There are many words in the title, which should not add unnecessary effects.

The colors should not be grotesque and difficult to read, so as to maintain a generous and fresh aesthetic feeling.

Finish writing the words

Write a horizontal line first.

After adding vertical strokes, the dark part is where the strokes overlap.

Horizontal stroke grip

Vertical stroke grip

Graphic design of flat stroke font

Use a pencil to write the calligraphy and painting first. At this time, we should pay attention to:

The strokes of 1 font should be evenly distributed and the shape should be as full and square as possible.

Draw the strokes in the two bodies as close as possible.

The three words should be compact, so that the whole title word becomes a group of words with a sense of integrity.

Hand-painted popular poster making

The original "post" of the poster was originally converted from the "post" posted on the post, and the notice posted on the post can be called "post". In terms of design terms, "poster" and "poster" can be defined as "a kind of plane advertising poster medium" or "a kind of large-scale printed advertisement posted".

POP advertisement is the abbreviation of Piontofpurchaseadvertising, which is translated into "point of purchase advertising" in Chinese. All advertisements displayed in places where goods are purchased are called POP advertisements, which aim to attract consumers' attention, induce them to enter stores, and then stimulate their desire to buy. POP emphasizes the position of consumers, and it is an advertisement designed from the convenience of customers. Successful POP has the decisive ability to make customers buy goods, which is the end of advertising activities and the starting point of promotion.

Poster posting location can be freely selected, and several posters can be posted in one place to enhance the impression. Posters are not only easy to paste, but also can be displayed for a long time, and can be repeatedly appealed to collect repeated effects. POP must be exposed where it is sold, which is the biggest difference from posters. Although in a limited place, the scope of the performance is still full of infinite diversity.

This form of advertising can be seen almost everywhere, not only in supermarkets, but also in department stores, book shopping centers, restaurants, fast food restaurants, fashion shops and other places, and we can often see hand-painted POP posters. These do not require exquisite printing and huge production costs. Sometimes a simple hand-painted POP advertisement written casually is far more effective than the decorative POP deliberately made by the manufacturer.

The task of hand-painted Popper:

1, to promote the attention and understanding of commodities and increase consumers' desire to buy, such as using illustrations, copywriting and colors.

2. Communicate brand, value, features, content and materials, such as features and materials.

3. Explain the purpose of the goods, so that consumers can understand and develop the demand.

4, with excellent copywriting and text design, reminiscent of the excellent quality of goods.

5. Description and signs of commodities and sales places.

6. Show the image of the store and create a shopping atmosphere.

7. Create an in-store atmosphere and show a sense of season.

8. Cooperate with SP (store promotion) activities, and use it in commodity display or performance to increase the performance effect.

And atmosphere.

9. The demand for good quality and low price has promoted mobile purchase, such as exaggerating price performance during sales.

Valid label location for POP:

1, around the eye height, you can clearly distinguish the reading position.

2, the location of the mark should not damage the overall beauty of the goods, or hinder the delivery of goods.

3, the location of the label and commodity promotion, should be configured in a position that is easy to identify.

4. Effective use of ceiling space and the position of beam-column surface.

5. Show the dead angle with hand-painted POP resurrection.

Hand-drawn POP-Writing of explanatory text

Explanatory writing

In the design of Chinese fonts, in order to make their glyphs stable and uniform and conform to the aesthetic principle, besides the basic strokes, the most important thing is to fully understand the structure of each part of the font and the configuration of the radicals, so that the strokes can correspond and be put on the shelves evenly, and become a set of practical and beautiful fonts.

Chinese characters are square fonts, which are arranged one by one by individual fonts, and can be arranged vertically and horizontally. When arranged vertically, the reading direction is from top to bottom, and then from right to left; Horizontal lines are from left to right, and then from top to bottom. Because it has two different directions, when there is a complete continuous text, readers are often uncertain about the reading direction. In order to avoid the above-mentioned undesirable phenomena, we should first determine the reading direction, and reserve space between lines, or flatten or lengthen the text to form a visual effect with lines, so as to display the reading direction of continuous text and achieve readability.

There is no absolute standard for how wide a line should be, because there are several practical factors that may affect its variables, such as: font type, thickness, size and variation; How many words are used per line (length), the nature and length of the copy. These factors are interactive. Nevertheless, in the actual production of printed fonts, half a word (half a corner) to one word is usually the easiest to read, while hand-drawn fonts are shorter because of their larger fonts, and 3/4 words to 1/4 words are the most practical. Sometimes, in order to facilitate readers to read in turn, the arrangement of words must also take into account its "moving line" and "introduction"

Hand-painted fine print pens of POP, such as thick signature pens and exotic pens with round heads, are generally used to describe more explanatory texts. If you want to describe them beautifully, you must pay attention to the following two points:

Draw the bottom line with a pencil first, and then describe the text, which will be neat and beautiful.

There should not be too much distance between words to have a sense of compactness.

The explanatory text of hand-painted POP advertisements, if arranged horizontally, is usually described by the principle of "no words on the left and right, and wired up and down".

Hand-painted popular arrangement and composition

Composition of common hand-painted POP;

Principle:

1, easy to attract attention.

2, easy to explain

3. You can know the key points and demands at a glance.

4. Beautiful

5. Very personal

Handwritten POP posters need tools to draw beautiful POP posters. You can mix and match the following tools without using a specific tool. These are the basic tools for completing POP hand-painted posters, which can be bought in art stores or bookstores:

1. crayons: There are two kinds of pens, namely, corner head and round head.

2. Mike pen: it is divided into two kinds of pens: corner pen and round pen, and three kinds of solutions: alcohol, water and oil.

3. Pink and crayons.

4. crayons

5. Colored pencils and sketch pencils.

6. Watercolor, poster color, round or flat marker.

7. Brush, ink and color plate.

⒏ Pen knife, art knife, round knife, styling scissors, scissors.

(9) Double-sided adhesive tape, lipstick adhesive, transparent adhesive tape, paper adhesive tape, glue, photo adhesive and Taiwan Province adhesive.

⑤ Cutting board, cutting steel ruler (30cm, 70cm, 100m each), small ruler, wave ruler and soft ruler.

5. compass.

5] Needle pen.

⒔ Likebao, correction tape, white paint pen, gold paint pen and silver paint pen.

5. Handbags and paper tubes.

Hand-painted POP newspapers need to draw a beautiful POP poster. The commonly used paper materials are as follows. Most of these paper materials can be bought in art clubs in the market, and the price is not expensive. If you need to use special paper materials, you can also go to the art club to buy them.

Written paper.

Ocean newspaper.

[14] die papermaking.

4. Waxed paper.

5. Beautiful paper.

Kraft paper

⒎ Walingban.

⒏ baolilong.

Pet-name ruby plate

⒑ Colored paper.

5. tissue paper.

5] Xuan paper.

⒔ Wrinkled paper.

5. Plastic board.

What do you mean by hand-painted posters? 1. Background knowledge of "Hand-painted in-store posters (POP advertisements)"

"POP" is a form of advertising, which is the abbreviation of "Point_f_urchase" in English. The original meaning of "POP" in English is selling point advertisement, while in Chinese it is called "in-store poster" or "in-store advertisement". Its production methods are divided into "mechanical printing or printing (referred to as machine printing)" and "hand painting (referred to as hand painting)". Among them, hand-painted in-store posters are the most unique, wonderful and widely used. I call it "hand-painted in-store poster", but people in the business circle are used to calling it "POP", whether professional or unprofessional. Here, on behalf of myself, I solemnly appeal to everyone to use Chinese as much as possible, that is, "hand-painted in-store posters", referred to as "hand-painted posters" or "hand-painted". Because there is no doubt about the expressive ability of Chinese. Of course, for brevity, we can call it "POP". But on formal occasions, I personally advocate using Chinese naming.

From many related introductions, we can know that modern "hand-painted in-store posters" first appeared in the United States, then in Japan, and then in Taiwan Province Province of China. When it was introduced into Taiwan Province Province, the charm of "hand-painted" advertising was fully displayed. The reason is probably the combination of the characteristics of Chinese characters and China's artistic concept since ancient times with this modern form of expression. As for when "hand painting" spread to Chinese mainland, it's hard to say. In short, it happened after the reform and opening up. My feeling is that the true "hand painting" in modern China should appear in the late 1990s.

Of course, the above is from the narrow sense of modern "hand-painted in-store posters". The generalized "hand-painted in-store posters" have existed since ancient times, but today they are more intense. I won't go into details here.

2. The development status of "hand-painted in-store posters"

What is a "hand-painted in-store poster"? Perhaps, there will be many theoretical introductions to this. Here is only a summary of my experience in actual combat. "Hand-painted in-store posters" (referred to as "hand-painted") is a form of advertising. To put it bluntly, it is a handwritten advertisement. Hand-drawing is irreplaceable in many cases. This is because hand-drawing has the following characteristics: 1, with the lowest equipment requirements; 2. The immediacy is the strongest; 3, the production cost is the least; 4. Humanization is unparalleled. Some people say that hand-drawing has limitations. But I think its limitation is the irreplaceable feature of hand painting. In other words, the application of hand-drawing has a certain scope, within which other production methods are not suitable. On the contrary, if someone insists on including hand-drawing in the inapplicable scope, then he will definitely say that "hand-drawing has limitations". In this regard, we must know that the evaluation of everything is relative, but it cannot be absolute.

There are two kinds of hand-painted posters that I see the most today. The former is used by professional or amateur artists in shopping malls and supermarkets.

Mike pen

Hand-painted poster painted on coated paper. The latter are some hand-painted enthusiasts or people who don't know hand-painted at all in various shops on both sides of the road. In order to save money for publicity, they usually write on thin and cheap yellow paper with a brush dipped in red advertising color.

In the former, there are few professional artists. Most of the remaining artists are either temporarily called in to make up the numbers or muddling along. The reason is very simple, that is, there are few professional hand-painted artists. Many enterprises want to hire qualified professional or amateur artists, but it is always difficult to find them. I have been a part-time artist outside for more than three years, which is also my deepest feeling. And businessmen often come to me and want me to be a full-time artist. After I refused, I was asked to introduce one. Based on the shortage of professional hand-painted artists and the serious shortage of ordinary amateur hand-painted artists, this textbook was compiled. I sincerely hope that this textbook can help the fans.

The latter is understandably limited in production level and tools due to non-professional reasons. However, I personally advise the majority of businesses in good faith that many hand-painted advertisements are of low production level. This kind of advertisement posted in front of the door sometimes has negative effects and damages the image of the store. Among them, a considerable number of businesses have realized this and are trying their best to improve it by adopting "machine advertising", which increases the cost and is not conducive to frequent replacement. Some of them are interested in hand painting and want to learn related skills, but they don't know where to consult. Although there are relevant books and materials in bookstores or online, most of them are too professional, which makes it difficult for beginners in general, especially those without any foundation, to practice. Moreover, most fans don't want to be professional hand-painted artists, just want to have a general application level to meet the needs of daily business promotion. Therefore, those professional books are almost useless to them. Therefore, I think there is the widest market to promote the general level of practical hand-drawing skills today.

In addition, as far as I know, all colleges and universities that offer art advertising related majors have offered "hand-drawing" related courses. However, there are serious defects. First, there are few contemporary hand-painted tutors. At present, the so-called hand-painted teachers are usually just people who wrote good calligraphy at that time.

calligraphy

Our teacher. What he teaches is completely out of touch with the present situation of contemporary hand-painted development. Even individual institutions are perfunctory about such courses. This also shows that colleges and universities pay insufficient attention to this. It can be said that there is a clear and strong contrast between this phenomenon and reality. This is also the original intention of writing this textbook. I dare not expect fans' approval, but I hope I can make some efforts for this industry.