Corporate Brand Culture of Sichuan Guoguang Agrochemical Co., Ltd.

The success of an enterprise is closely related to the boss's personality charm, emotional intelligence, IQ and adversity quotient. The life experience and adversity tempering of Guoguang entrepreneurs are not experienced by ordinary people. He was born in a remote and poor rural area at the junction of three counties, with a poor family and seven brothers and sisters. He was bullied since he was a child and assumed the responsibility of his parents. Seven Sisters lived in harmony in a big family, forming the cultural gene of tolerance and peace of Guoguang. During the Cultural Revolution, he became an educated youth and later worked as a blacksmith in the Iron Society. His hardships and tempering have tempered the tenacity, understanding and vision of entrepreneurs.

Good family education, teaching and educating people in normal schools, and being a teacher by example have formed a Guoguang learning enterprise and a gene that attaches importance to personnel training and is honest and clean. During the period of factory, study and teaching, I loved science and technology and was keen on scientific research and transformation of achievements, forming a dumbbell-shaped gene that Guoguang attached importance to R&D and market. These genes of entrepreneurs have laid the foundation for the development of enterprises to gather talents and form corporate culture.

During the development of the company, the genes and spirits of these entrepreneurs are gradually interpreted as the way of national glory. The Way of Guoguang records the development and concept formation of Guoguang, shapes a peaceful and steady Guoguang, and guides Guoguang to keep moving forward.

Guoguang entrepreneurs did not have the consciousness of establishing enterprise concept when they founded Guoguang anticorrosive factory. Doing a good job in product quality and integrity is entirely out of the personality and conscience of entrepreneurs, which is the most primitive understanding. Without good product quality, there will be no market, and without integrity, others will not cooperate with you. With people's recognition of Guoguang preservative, repeat customers gradually increased, and the reputation of Guoguang gradually formed. Entrepreneurs realize that "quality and integrity" are the most effective means to build reputation.

With the continuous advancement of reform and opening up, Guoguang plant growth regulators have been popularized and applied, and problems such as talents, management, trademark patents and environmental protection have emerged in the development of enterprises. In summing up the development process of the enterprise, Guoguang further realized that "making brands, making characteristics and paying attention to talent introduction and training" is the only way for the enterprise to grow.

With the further growth of enterprises, the gradual transformation of marketing model and the strengthening of technical services, Guoguang brand has been further promoted. At the same time, it is also noted that some domestic enterprises are driven by short-term behavior and do not pay attention to product quality and integrity, which leads to short enterprise life. Most well-known enterprises in the world that attach importance to product quality and brand have a history of 100 years. Based on these insights, Guoguang, on the basis of summing up the success or failure of Guoguang's development and analogizing the same industry, formed the Guoguang enterprise concept of "being a century-old brand", and guided and standardized the sub-concept behaviors of "being quality, being honest, being characteristic, serving, being peaceful, fulfilling social responsibilities, paying attention to corporate culture and cultivating talents" with this concept, so as to win the century with the brand.

Entrepreneurs are convinced that when an enterprise develops to a certain extent, the value of its brand will surpass tangible assets. Once the enterprise concept becomes the knowledge and execution of Guoguang, it will naturally form the enterprise culture and belief that others can't imitate, and this enterprise culture and belief will become the advanced core competitiveness of the enterprise.

The Way of Guoguang tells the development course of Guoguang, the formation and origin of its concept and mission, the genes of enterprise growth and growth, and that enterprises must adhere to the concept of Guoguang enterprise if they want to develop continuously. …………………………………………………………………

Be a standard, be an example, and be characteristic;

Guoguang creates quality and brand in users' minds! …………………………………………………………………

Guoguang helps growers realize their wishes,

With healthy, safe and environmentally friendly high-quality featured products and excellent technical services,

Rapid logistics can meet the needs of agriculture, horticultural planting, forestry and garden maintenance. …………………………………………………………………

Cooperation is the cooperation of character;

Being a man in advance, the brand comes from character;

Personal brand is as important as corporate brand;

The secret of personal success: diligence, dedication, loyalty and initiative;

Word of mouth should not be underestimated, and good or bad affects a lifetime;

Character, quality and loyalty are the first, and three points are only seven points. …………………………………………………………………

Product equals quality,

Execution is the core competitiveness of enterprises;

Executive culture is an important part of corporate culture;

Quality, safety, environmental protection, customer complaints, small problems are big problems. …………………………………………………………………

PDCA cycle-P (planning), D (implementation), C (inspection), A (improvement);

Emphasize the process-the only thing that can change is the process; Look at the result-the only thing that cannot be changed is the result: …………………………………………………………………………………………………………………………………………………………………………………………………….

Be prepared for danger in times of peace, keep pace with the times, be low-key and pragmatic, be neither arrogant nor impetuous, and make democratic decisions. ..............................................................................................

Adhere to the innovative development in the agrochemical industry, especially in the field of plant growth regulators and functional fertilizers, and strive to become a leader in the same industry in terms of quality, net profit and market share. When the time is ripe, it will develop and expand enterprises in other related fields. While doing a good job in the domestic market, we will expand overseas markets and participate in international competition to become a world-renowned professional manufacturer of plant growth regulators and functional fertilizers. The correct business philosophy of ................................. S is that the concept of ensuring the success of agricultural resources management is resources, and consciousness is capital. The way out is that the real pesticide competition is not in cities or dealers' shops, but in rural areas, farmers and bases. Only by establishing quality and brand in the hearts of farmers can we be invincible forever. Mutual benefit is the basis of cooperation. It is low-level competition for large companies to compete for service prices, and the competition between brands and corporate culture is high-level competition for enterprises to regulate the market. Doing cash and services is the inevitable trend of agricultural resources management.