Changes of CCTV's logo

On September 2, 1958, there was no channel logo, and only the words "Beijing TV Station" written by Mao Zedong appeared at the end of the program.

On May 1st, 1978, the subtitle logo "CCTV" was used and hung in the lower left corner of the screen. In order to prevent conflicts with subtitles, it only appears at the hour and half hour, and the font of the timer in the upper right corner is square.

in p>1987, the CCTV subtitle logo was changed to the form of "CCTV-channel serial number" (such as "CCTV -1") and still hung in the lower left corner of the screen.

On October 1st, 1991, a set of captioned logo "CCTV" was hung in the upper left corner of the screen. The subtitle logo of CCTV-Channel Number of other channels also hung in the upper left corner of the screen and began to appear all day.

On December 1st, 1991, a set of butterfly signs of CCTV hung in the lower left corner of the screen, but they still only appeared at the hour and half hour. Subtitle logos and hanging positions of other channels remain unchanged.

on June 1, 1992, CCTV officially hung the butterfly logo all day, and the position of the logo was changed to the upper left corner of the screen. The butterfly logo was translucent when it was first activated. Later, it was fine-tuned to brighten the butterfly elevation, and at the same time, it was scaled down.

on November 3th, 1995, the logos of some CCTV channels changed from narrow to wide. The channel serial numbers in the first 5~8 sets of logos were double lines, and then changed to hollow ones. In 1997, the original nine English channels used this version of the logo when they were piloted in Beijing.

On May 27th, 1998, CCTV landed in Japan, with the slogan "CCTV Dafu" as "Single CCTV+ Butterfly+Dafu" (it was stopped in the early morning of January 1st, 211), and the publicity logo was "Butterfly+Dafu" and the words "Dafu TV Station".

On the morning of June 1st, 1998, the transparent "CCTV" shape was used, but it was limited to the TV channel screen. The upper right corner was changed to a dish-shaped timer (CCTV 4 and foreign language channels did not display the timer due to the time difference), and the butterfly was used on CCTV reporters' microphones, various promotional materials or promotional videos of the former China International Television Corporation (LOGO was changed in 29). The promotional film began to use the current text-based double-line CCTV logo.

during the Sydney Olympic games in p>2, the sports channel was changed to the Olympic channel, which was the first broadcast of the Olympic channel, and the logo used transparent "CCTV+ Olympic rings"; During the Athens Olympic Games in 24, when the sports channel was changed to the Olympic channel, the Olympic rings logo was added under the spoon logo "CCTV-5", which was the first channel in CCTV to adopt the form of "English+Numbers+Patterns" (note: this logo was only used during the Athens Olympic Games); Until the 2 style was restored during the 28 Beijing Olympic Games, the current double-line "CCTV+ Olympic rings" was used.

on the evening of July 8th, 21, in response to the launch of Radio 1~11 at 6: a.m. on July 9th of that year and the start of Beijing's Olympic bid, the dual-line CCTV logo was officially used. When the logo was first launched, just like the promotional film, the numbers in the logo were hollow. However, because it was difficult to identify the serial numbers of each channel, this version of the logo was stopped after more than one month, one of which was fine-tuned on the evening of July 14, 21, and the other channels were fine-tuned on the evening of August 2, 21. (Note: the font of serial number is Kabelc)

On the evening of August 2, 21, the spoon logo was fine-tuned, highlighting the double-line font of CCTV, making the spoon logo transparent, and changing the middle serial number to highlight, but the serial number font still uses Kabelc. Since then, the hollow digital spoon logo has only appeared in promotional videos. On May 12th, 22, 12 sets were launched with the logo of this edition.

channels that are broadcast after p>CCTV-12 do not use the logo of this edition, but use an enlarged edition with a spoon label, with channel names directly in the middle, such as "CCTV- News", "CCTV- Children", "CCTV- Music" and "CCTV-E & F ",as well as CCTV-E, CCTV-F, CCTV-, CCTV-Pусский, CCTV-NEWS, CCTV- HD, CCTV- Entertainment, and so on. In addition, the "CCTV- Economy" spoon logo will also appear in the publicity of the revised CCTV 2 sets. (Note: the font of channel name is in bold)

In p>24, CCTV launched a pay channel, and the logo of the channel was "CCTV+ arc+channel name", but the font of channel name was still in bold; In addition, some paid channel logos initially adopted the way of "channel name+arc", such as the old story channel, which was later changed to a unified way and a unified font. (CCTV's channels (such as old stories, new animation, securities information, etc.) have square timekeeping in the upper right corner, which is not the unified butterfly timekeeping of CCTV)

In September p>27, CCTV launched the mobile media channel, and the logo used the words "CCTV Mobile Media".

On July 25th, 29, the Arabic channel was launched, with the logo of "CCTV-A" at first, but it was stopped shortly after use and changed to "CCTV-";

on September 1th, 29, the Russian channel started broadcasting, with the logo of "CCTV-R" at first, but it was stopped shortly after use and changed to "CCTV-Pусский".

in the early morning of September 21st, 29, when the logo of the financial channel was fine-tuned, four simplified Chinese characters of "financial channel" in Microsoft yahei font were added under the logo "CCTV-2", which was the first channel in CCTV to adopt the form of "English+Numbers+Chinese characters".

on September 28th, 29, the integrated channel HD signal was launched, and the upper left corner of the logo was the same as the standard definition version, but the texture was slightly different (but the texture was the same as that of the CCTV HD channel at that time). The logo of the HD channel is in the form of 16:9, and the word "HD" is marked in the upper right corner (the timer is displayed in the upper right corner at half an hour, and the word "HD" is removed, except that the HD channels of CCTV-4 and CCTV-6 display the word "HD" in the upper right corner all day). On the other hand, among the high-definition signals of the English recording channel broadcast on January 7, 214, there is no word "HD" in the upper right corner (only the version broadcast by Radio Television Hong Kong), so that the logo "RTHK33" can be hung in the upper right corner of Radio Television Hong Kong.

in the early morning of January 1st, 211, in response to the launch of nine new record channels at 8: that morning, the logos of all CCTV channels were fine-tuned. News channel, children's channel, music channel, high-definition comprehensive channel, French international channel and Spanish international channel were changed to CCTV-13, CCTV-14, CCTV-15, CCTV-22 (promoted by official website) and CCTV-Fran respectively. ais”、“CCTV-Espa? ol”。 1 to 15 sets, 22 sets (official website propaganda) add channel names below the logo, such as "CCTV-1 Comprehensive", in which the serial number font is changed to Futura-Bold, and the font of channel names is Hanyi Variety Font; The logos of entertainment channels, overseas opera channels and high-definition comprehensive channels (TV pictures) have also been revised, and the font of channel names in the spoon logo has been changed to Hanyi Variety Font. In addition, the "CCTV- Olympic" spoon logo will also appear in the publicity of the Olympic channel logo; CCTV Mobile Media also uses double-line labels and adds channel names below, such as "CCTV- Mobile Media Express Channel". The Chinese character font in the spoon label is a square quasi-circular font, and the name of the channel below is Microsoft Yahei; The CCTV shopping channel adopts the double-line spoon label "CCTV- CCTV Shopping", and no longer uses the arc logo of the pay channel; The logo of the paid channel has also been revised, and the font of the channel name has been changed to Hanyi Variety Font. The old story channel also changed to "CCTV+ arc+old story" mode, using Hanyi variety fonts; China's 3D TV experimental channel launched in 212 uses an independent 3D channel logo: large character "3D"+small character "Experimental Channel", and the font is still Hanyi Variety; The painting and calligraphy channel is still an independent logo (logo of dark blue square+the word "book").

The logo of Japan's CCTV Dafu Channel has also been changed from "single-line CCTV+ Butterfly Dafu" to "CCTV- Dafu" with the label "Broadcast in Chinese" below. Since January 23rd, 212, CCTV Dafu Channel has been broadcast bilingually, and the note below the logo has been changed from "broadcast in Chinese" to "broadcast in Chinese (i.e. bilingual broadcast in China and Japan)".

on August 18th, 213, the sports event channel was launched, replacing the high-definition comprehensive channel that stopped broadcasting at the same time. The channel call sign was "CCTV-5+ sports event", and the style was exactly the same as that of 1 to 15 sets of logos, except that the serial number font was changed to Arial Black.

from the new year's eve of p>214, all CCTV channels (including the HD version) that broadcast the Spring Festival Evening will cancel the timer during the new year's eve, while the HD version will still remove the word "HD" at the half hour.

from January 6th, 215, the news program of news channel from : to 6: will be broadcast on the new site (except in special circumstances), but the rebroadcast of the old site at this time will be broadcast on the full screen at 4:3.

on April 1st, 215, the CCTV logo was fine-tuned, and the logos of Chinese international channel, sports channel and foreign language channel (except English recording channel) were compressed horizontally to adapt to the 16:9 format, and the independent yellow folding logo was replaced in the lower right corner of the movie channel.

on may 1st, 215, the logo of the financial channel was horizontally compressed in 16:9 format.

on may 8, 215, the movie channel logo was horizontally compressed in 16:9 format.

on August 17th, 215, except for the overseas drama channel, entertainment channel, China TV shopping channel, TV guide channel and all pay channels, the logos of other channels were horizontally compressed in 16:9 format (on the 31st of the same month, the Hong Kong version of the integrated channel was also completely horizontally compressed into 16:9 mode, but the news programs at the old address were not cut off).

on August 31st, 215, the music channel logo was horizontally compressed in 16:9 format.

on January 4th, 216, some official accounts of CCTV began to adopt brand-new icons on overseas social media, officially breaking the rumor that the new logo was "for internal use only". The letters of the new logo are solid black lines, and the second letter "C" is no longer red, but a small red square is added in the lower right corner of the whole letter of "CCTV". The official Facebook and Twitter avatars of CCTV and CCTV Chinese Channel and English Channel have adopted the new logo as their avatars.