Tile’s event planning plan

In order to ensure that the activity can be carried out without error, it is necessary to formulate an activity plan in advance. The activity plan is a written plan for the specific activities to be carried out. How to make an activity plan? Below is the 2021 ceramic tile event planning plan I compiled. Everyone is welcome to share. Tile’s event planning plan 1

1. Activity theme

Celebrity gathering to save money to the end

Red Spider Tile 5.1 National Linkage Grand Promotion

2. Purpose of the event

☆Enhancing brand awareness through promotions

☆Through promotional activities, launch a comprehensive channel offensive to achieve sales targets.

☆Increase dealers’ retail performance, deal with overstocked inventory, slow-selling products, and optimize inventory structure.

3. Event location

Nationwide flagship stores, specialty stores, and specialty areas

Including the simultaneous expansion of the distribution network, with the main focus being the secondary market.

4. Event Time

April 10 to May 8 (the first weekend after May 1)

The publicity launch takes a long time, which is conducive to Multi-level three-dimensional communication and word-of-mouth marketing have a long cycle.

5. Activity content

1. 70 off the whole site, super savings

Selected tiles, small floor tiles and polished tiles are on sale at special prices Sale; All other products are 40% off. (Determined based on dealer inventory and local market)

2. Warm package, saving worry and money

Kitchen (20 square meters with wall and floor integrated) Bathroom (20 square meters with wall and floor integrated) = 2880 yuan. (Formulate model matching, 3 models are recommended, including stock products, products with small color numbers or products that are not popular) Event planning plan for ceramic tiles 2

1. Event theme

Celebrating the Celebration of the Prosperous China - —Marco Polo Ceramics presents a million-dollar gift to Luzhou

2. Activity Ideas

As the National Day Golden Week approaches, we strive to create a perfect building materials event. This time, we combine the popularity of the National Day Golden Week, the advantages of the brand, the combination of home decoration and the community to gather popularity and improve sales performance. Each store carefully decorates its store to add to the festive atmosphere.

3. Promotion purpose:

Simple and direct force to improve sales performance and complete the sprint for the annual target.

IV. Activity time:

September 29th - October 5th

V. Activity details

Millions of profits

35% off the entire site

Note: Excludes promotional items

Great gifts

Laptops, luxury refrigerators, high-end washing machines, etc.— —Jinghou Zunjia

Purchase Marco Polo ceramic tiles for RMB 3,000 or more and receive a XXX brand folding bicycle (valued at RMB 300)

Purchase Marco Polo ceramic tiles for RMB 5,000 or more and receive a XXX brand microwave oven (valued at RMB 500) Yuan)

Purchase Marco Polo tiles for RMB 8,000 or more and get a XXX unit for free (valued at RMB 800)

Purchase Marco Polo ceramic tiles for RMB 10,000 or more and get a XXX unit for free (valued at RMB 1,000)

Purchase Marco Polo tiles for RMB 15,000 or more and receive a XXX washing machine (valued at RMB 1,500)

Purchase Marco Polo ceramic tiles for RMB 20,000 or more to receive a XXX brand refrigerator (valued at RMB 2,000)

Purchase Marco Polo ceramic tiles for more than 35,000 yuan and get a Lenovo laptop for free (valued at 3,700 yuan)

Promotional items are excluded

Note: Specific electrical appliances need to be determined according to the local electrical appliance store

Birthday specials

Suggestion: Launch several special bricks at the lowest price ever.

Gift after gift, give after gift

During the event, customers who purchase bricks in our store can receive an exquisite gift bag. Limit one per household, while supplies last. (Gift package: one each of environmentally friendly bags, metal keychains, fresh-keeping cups, aprons, and multi-functional tool boxes)

① "Extreme Service"

② "800 Telephone"

Note: Special items are excluded; if you purchase bricks during the event, the return amount shall not exceed 5% of the purchase amount. Returns and replenishments will be subject to corresponding discounts of the actual purchase amount. Engineering sales and special price products do not enjoy the above discounts.

6. Atmosphere publicity suggestions:

1. Material production: single pages, posters, X-frames, banners, inkjet paintings, floor stickers, and hanging flags.

2. Arrangement: All promotional materials are requested to be carefully arranged by the staff to be neat, in place and beautiful.

3. Inside the store

A KT plate hangtag hangs on the inside of the storefront of the store: "Celebrating the Celebration of China in the Prosperous Era—Marco Polo Ceramics' Million-Level Gift to Luzhou";

a. Post event-themed posters, place an Neat;

c. All shopping guides must dress uniformly and wear name tags;

d. Green the store and prepare enough coffee, milk and other drinks;

e. Create an atmosphere (such as arranging balloons and balloon doors, hanging posters, etc.) and play festive music in the store.

4. Outside the store: (at the entrance of the store or seeking a better location in the building materials market)

a. Air arch, door theme banner;

b. Put up posters in the windows;

c. Place large sun umbrellas outside the store or at the main entrance of the market;

d. Try to plant "Marco Polo" knife flags around the market (place them early Late harvest);

e. Try to put up "Marco Polo" floor stickers in the market;

f. Distribute them at the main entrances and exits of the building materials market (supermarket), parking lots and nearby bus stops. Single page.

3. Weekend offensive:

Purpose: To attract attention, expand influence, build momentum, increase sales, and display the brand by distributing leaflets, holding placards, etc.

A. Distribute leaflets (it is recommended to temporarily dispatch orderers).

B. Placard-raising: A placard-raising team of 4 to 6 people tours markets and areas with concentrated crowds.

4. During this period, group buying should be launched and community promotion should be promoted.

Community publicity; Internet publicity.

7. Preliminary publicity suggestions:

1. Mass media: It is recommended to publicize in the mass media in the early stage of the promotion by using hard words plus soft articles. Starting from September 22, soft articles and hard advertisements about the event will be published every week in the most influential local newspapers.

2. Outdoor media: Make full use of existing outdoor advertising to create momentum.

3. Public transport media: bus advertisements should keep up; banners should be added to existing bus advertisements.

4. Other media:

Online media: especially advertising or publishing articles and posts on influential local websites.

Mobile phone SMS: community SMS (positioning), GSM user SMS.

Community communication: Hang inkjet paintings, banners, put up posters and distribute leaflets in newly built communities or communities for sale.

Business area communication: special promotion in high-end commercial areas (stores, office buildings) with dense crowds.

5. Distribute the activity leaflets to various channels in the form of newspaper clips, building materials market distribution, community distribution, etc.;

6. Dealers invest in advertising, and the marketing department provides sample support. (Please report specifications quickly)

8. Notes:

1. X-shelf displays of new products in key stores are in place.

2. The event ends on time, and you will no longer enjoy the discount after expiration.

3. Prepare a promotion registration form.

4. Please visit each store for details.

5. The final right of interpretation within the legal scope of the above activities belongs to Guangdong Weimei Ceramics Co., Ltd.

◆To dealers:

1. Promotional precautions

1. Please refer to the relevant terms of the "Distributor Contract" for promotional materials and gift support;

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2. Please contact the relevant business representative for the unit price of promotional materials and gifts;

3. Apply directly to the business representative for promotional materials and gifts, and the business representative will handle the procedures according to the company's regulations.

4. During the event, the store manager should be required to carefully complete the promotion registration work. After the event, the promotion registration form and shipping documents need to be submitted to the Finance Department for verification. If they are not true, you will be disqualified from participating in the next large-scale promotion event.

2. The operation of this promotion

1. The settlement work of dealers in this event shall be discussed directly with the affiliated branch.

2. The small gifts and promotional materials for this promotion will be credited to the support limit;

3. The event will end on time, and you will no longer enjoy the discount after expiration;

4. After the event, the promotion registration form and shipping documents must be submitted to the Finance Department for verification. If there is any untruth, you will be disqualified from participating in the next large-scale promotion.