Where to start planning for corporate culture construction?

Reprint the following information for reference

Five-year plan for corporate culture construction of Eleven Metallurgical Construction Group Co., Ltd.

(2010-2014)

In order to thoroughly implement the important thought of "Three Represents", conscientiously implement the Scientific Outlook on Development, further promote the corporate culture construction of the group company, strive to build corporate cultural advantages, and give full play to the role of corporate culture in improving corporate management levels and enhancing corporate core competitiveness. , comprehensively promote the construction of a domestic first-class comprehensive enterprise group with the ability to continuously create new competitive advantages and sustainable development. In accordance with the relevant spirit of the "Opinions of the People's Government of the Guangxi Zhuang Autonomous Region on Strengthening the Construction of Corporate Culture in Our Region" (Guizhengfa [2009] No. 80) and combined with the development strategy of the group company, this plan is specially formulated.

1. The importance of corporate culture construction

Corporate culture is formed during the development process of an enterprise with enterprise spirit as the core, including codes of conduct, ethics, management concepts, and business styles. management theories and ideologies, etc. Advanced corporate culture is the spiritual pillar and source of power for the sustainable development of an enterprise, an important part of the core competitiveness of an enterprise, and an important content of advanced socialist culture. The current competition among enterprises is gradually shifting from product competition to cultural competition. Strengthening the construction of corporate culture is an objective requirement to implement the important thought of "Three Represents" and the scientific outlook on development, and accelerate the realization of new leaps in scientific development; it is to promote the company's operations to gradually become more stable and management to become more refined, to enhance the core competitiveness of the enterprise, and to become bigger An important measure to make a stronger and better enterprise. It is also a key move for MCC 11 to calmly cope with the changing market environment and accelerate the realization of a new leap forward in scientific development. It is an important guarantee for achieving corporate development strategic goals and achieving a century-old foundation.

II. Guiding ideology for corporate culture construction

Hold high the great banner of Deng Xiaoping Theory and the important thought of "Three Represents", fully implement the Scientific Outlook on Development, and strive to build a culture rooted in the Chinese nation Excellent traditional cultural soil, actively absorbing the outstanding achievements of domestic and foreign management culture, focusing on internally strengthening quality and externally shaping image, taking integrity management as the basis, taking humanistic management as the core, learning and innovation as the driving force, and striving to build a building in line with advanced socialism The direction of cultural advancement, corporate culture with distinctive characteristics of the times and industry characteristics, build the core competitiveness of the enterprise, and ensure the realization of the group company's development strategic goals.

3. The overall idea and overall goal of corporate culture construction

(1) Focusing on one center: taking the development strategy of the group company as the center.

(2) Pay attention to two key points: the design and promotion of the concept system; the promotion and standardization of the identification system.

(3) Prepare three articles: integrate concepts and guide value orientation; strengthen learning and improve team quality; build a brand and display a new image.

(4) Cultivate four kinds of awareness: market-based competition awareness; future-oriented development awareness; global openness awareness; and innovation awareness that keeps pace with the times.

(5) Form five capabilities: strong corporate cohesion; strong market competitiveness; strong leadership charisma; strong employee creativity; and lasting brand influence.

(6) Overall goal: Use culture to unite people's hearts, use culture to change management, use culture to standardize behavior, and use culture to build brands. Through the joint efforts of the company's leaders and employees, a complete corporate culture system has been established, making the corporate culture an advanced corporate culture that is in line with the important thinking of the "Three Represents" and in line with the laws of cultural development; it has become an advanced corporate culture that is in line with the socialist market economy. and the scientific corporate culture required by the modern enterprise system; it has become a corporate culture with industry characteristics and the characteristics of the 11th Metallurgical Industry. Make it an excellent corporate culture that is unanimously recognized and practiced by all employees to promote the company's comprehensive, coordinated and sustainable development.

IV. Establish and improve the organizational structure to form a leadership management system and operating mechanism for corporate culture construction work

In order to facilitate the development of various corporate culture construction tasks, the group company has established a corporate culture construction Lead the team and set up promotion working groups and responsible departments.

(1) Corporate culture construction leading group:

Team leaders: Du Shaohua, Zhu Jianguo

Deputy team leaders: Zhang Yinhuan, Zhu Zhiming, Chen Jianping, He Quan, Yao Yuanhao,

Members: Huang Zhijian, Ma Fengying, Li Zhuyuan, Xie Yongchun, Li Shijie, Wang Qiang, Li Peijun, Li Fangjun, Pei Hongjie, Guo Beihai, Zhou Feng, Wang Shen, Wei Ansheng, Zhang Xu, Liu Bin, Ma Jianguo, Tang Hainan

Leading Group Responsibilities

1. Organize the formulation and release of corporate culture construction implementation plans, carefully review, demonstrate, establish corporate culture construction goals and development directions, and determine corporate culture construction projects , make decisions on major tasks.

2. Guide and standardize the implementation activities of corporate culture construction, inspect the overall work of corporate culture construction of the entire group company, and supervise the operation process and implementation status.

3. Deal with behaviors that harm the construction of corporate culture in a timely manner.

(2) Corporate Culture Construction Office:

Members: Xie Runzhong, Chen Lang, Zhou Zhou, Lu Yinzhu, Sun Ying, Fan Aihua, He Wei, Chen Huiping, Du Yuhua, Liu Guangyou, Huang Zhen

Director of the Corporate Culture Construction Office: Li Shijie (concurrently)

1. Responsible for the preparation and organization of the implementation of corporate culture construction plans, promotion plans and work plans.

2. Responsible for organizing corporate culture implementation activities and various forms of publicity and implementation work.

3. Responsible for communication and coordination among members of the group.

4. Responsible for organizing and coordinating the communication and exchange of corporate culture construction within and outside the group company.

5. Overall coordinate the daily work of corporate culture construction.

(3) Responsible departments

1. Main responsible departments: Party Committee Work Department (Corporate Culture Department)

Responsibilities: Fully responsible for the planning of corporate culture construction work , planning, organization, coordination, evaluation and assessment and other series of work as well as promotion and publicity work.

2. Important responsible units and departments: Party Committee Work Department (Corporate Culture Department), Group Company Office, Project Management Department, Planning and Operation Department, Safety and Environmental Protection Department, Human Resources Department, Comprehensive Property Department, Financial Audit department, the group company’s labor union, the group company’s Discipline Inspection Commission (Supervision Office), each engineering branch and related departments.

Responsibilities: Specifically responsible for the work related to corporate culture construction within the scope of responsibilities and the formulation and promotion of requirements.

3. The division of responsibilities of the promotion department is as follows:

(1) Establishment and promotion department of the enterprise visual identity system

Responsible department: Office (unified coordination of the enterprise Establishment and promotion of visual identification system)

Promotion Department:

①Corporate Culture Department, Party Committee Work Department (Establishment and promotion of corporate public visual identification system, corporate publicity and advertising materials Production and use specifications)

②Project Management Department (Establishment and promotion of on-site civilized construction visual identification system, establishment and promotion of construction machinery visual identification system, establishment and promotion of quality labels)

③Safety and Environmental Protection Department (standards for the establishment and use of visual identification systems for construction site safety environment and labor protection supplies)

④Planning and Operations Department (responsible for standardizing bids and assisting in the production of business visual identification systems such as commercial advertisements) Establishment and promotion)

⑤Group company office (establishment and promotion of visual identification system for administrative office supplies, establishment and standardization of office environment identification system, establishment and standardization of vehicle visual identification system)

⑥Comprehensive Property Department (Establishment and standardization of visual identification system for office areas, establishment and standardization of visual identification system for fire protection and internal security, establishment and promotion of visual identification system for property management)

(2) Refining and promoting the corporate concept identification system

Responsible departments: Corporate Culture Department, Party Committee Work Department (overall responsible for the refining, publicity, training, assessment, evaluation and overall coordination of the group company's corporate philosophy)

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Promotion Department:

①Corporate Culture Department, Party Committee Work Department (responsible for refining and promoting corporate spirit, core values, corporate vision, etc.)

②Project Management Department ( Responsible for the refining and promotion of project service concepts, cooperation concepts, civilized construction concepts, product quality concepts, etc.)

③Planning and Operation Department (responsible for the refining and promotion of business concepts, marketing concepts, customer relationship concepts, market concepts, etc. Promotion)

④Human Resources Department (responsible for the refining and promotion of talent concepts, employment concepts, human resources concepts, functional work service concepts, etc.)

⑤Financial Audit Department (responsible for financial management and Refining and promoting cost concepts, financial management concepts, etc.)

⑥Group Company Office (responsible for refining and promoting corporate purpose, corporate management concepts, corporate competition concepts, corporate development concepts, etc.)

(3) Establishment and promotion department of the code of conduct identification system

Responsible departments: Corporate Culture Department, Party Committee Work Department (overall responsible for the overall coordination of the formulation, publicity and implementation, training, assessment and evaluation of the code of conduct )

①Group company office (responsible for the formulation and promotion of code of conduct for group company leaders)

②Human Resources Department (responsible for formulating and promoting code of conduct for group company employees, assessing different positions and Code of conduct for level personnel)

③Corporate Culture Department, Party Committee Work Department (responsible for the formulation and promotion of code of conduct for the pioneering role of party members in the group company)

④Planning and Operation Department (responsible for business management personnel Formulation and promotion of codes of conduct, codes of conduct for bidding and bidding, codes of conduct for joint ventures, etc.)

⑤Project Management Department (responsible for the formulation and promotion of codes of conduct for project managers and on-site construction personnel for construction operations, codes of conduct for on-site services, Code of Conduct for Civilized Construction)

⑥Discipline Inspection Commission (responsible for the formulation, promotion and assessment of self-discipline code of conduct for managers and corporate discipline-restraint code of conduct)

(4) Formulate and revise the corporate management system Responsible department

Responsible department: Group company office (organizing and coordinating various management systems and job responsibilities of the group company)

Responsible department: Management of the definition and provisions of the functions of the group company organs The responsible department is responsible for formulating and formulating the department’s management system and job responsibilities.

(4) Personnel training

1. Training of corporate culture construction management personnel. Provide training to full-time and part-time managers working on corporate culture construction of two-level group companies as the backbone of corporate culture construction.

2. Training of leading cadres.

Through the method of "go out, please come out", organize and complete the training for the group company's corporate culture construction leading group and promotion working group members, master the professional knowledge of corporate culture construction and corporate culture construction work content requirements, and seriously explore the theory of corporate culture construction systems and operating methods to promote the standardized and orderly progress of corporate culture construction.

3. Employee training. Based on the formulated "Group Company Employee Manual", all on-the-job employees are trained so that the thinking habits and professional behaviors of all group company employees can be integrated into the new group company culture in the shortest possible time and become the practice of corporate culture initiator, embodiment and advocate.

V. Basic contents of corporate culture construction

(1) Refining and strengthening corporate spiritual culture, and gradually realizing the implementation of corporate culture

Corporate spiritual culture is corporate culture The deep level is the soul of corporate culture and the common consciousness activity of corporate leaders and employees. It mainly completes an all-staff corporate culture audit, explores and forms the connotation of corporate spirit, summarizes and refines corporate values, summarizes and refines group company strategy, group company purpose, corporate ethics, corporate ethos, business philosophy, management philosophy, corporate employment methods and the internal affairs of the group company. The leading slogans and the group company’s external publicity terms are determined, publicized and implemented, making them the beliefs and norms that regulate the behavior of the company and employees. Completed the editing and publication of the "Group Company Corporate Culture Manual". Through publicity and education over a long period of time, the corporate spirit and corporate values ??are advocated and recognized by all employees, and the centripetal force and cohesion of the company are further enhanced.

1. Follow the core values ??of socialism, practice the cultural declaration of the group company, and carry forward the excellent culture of the 11th Metallurgical Group. Socialist core values ??are the foundation for the construction of a harmonious social culture. Grasping the foundation of the socialist core values ??will lead to the correct direction for the cultural construction of the group company. The corporate culture declaration is the basic principle of employee code of conduct. We must actively promote the group company's cultural declaration, actively practice the group company's business philosophy, business philosophy and entrepreneurial spirit, learn and follow the target culture, team culture, execution culture and Brand culture uses the excellent culture of Metallurgical Industry 11 to unite, cultivate and motivate employees.

2． Cultivate a market- and user-centered cultural system. Establishing a market- and user-centered awareness and culture in the entire value chain of the group company is an urgent need to ensure the survival and development of the group company in the fierce market competition environment. Establish a market- and user-centered concept in all employees and all business processes, guide employees to maintain a sense of crisis at all times, walk on thin ice, accurately understand the needs of users, and not relax opportunities for improvement and improvement at all times, from the perspective of users Come and examine the correctness and value of all our work, and pursue synchronization with user needs to the greatest extent. Practice the same values ??of the group company and cultivate a market- and user-centered culture.

3. Pay close attention to the transformation of corporate core values ??and realize the implementation of corporate culture. The key to building corporate culture is to transform the company's core values ??into the thoughts and behaviors of the company and employees, and to penetrate into the entire process and all aspects and links of the company's production and operation activities. Therefore, it is necessary to carry out various forms of publicity and education activities to achieve a deep understanding and widespread recognition of the core values ??of the group company throughout the group company, and to internalize the values ??in the heart. It is also necessary to integrate the values ????into the various rules and regulations, work processes and work standards of the group company to form an institutional system that embodies the values ????concepts, so that the values ????can be transformed into codes of conduct and behavioral norms that employees can follow, and the values ????are solidified in the system. . The value concept must also be reflected in business management activities such as product production and sales and service provision, as well as in the daily behavior of employees and the external image of the company, so that the values ????can be externalized in practice.

(2) Implementation of institutional culture project under construction

Institutional culture is the intermediary layer of corporate culture. It is the requirement for employees with the characteristics of the enterprise to perform in the same production and operation activities. The sum of various rules and regulations, ethics and employee codes of conduct that should be followed reflects the standardization of an enterprise's management process and affects its behavior.

Standardize institutional culture:

1. Actively introduce the concept of corporate culture in the process of researching and formulating the development direction and goals of the group company and strengthening corporate management, and the "people-oriented" management idea is fully reflected and implementation, so that corporate culture and corporate systems and mechanisms complement each other. Firmly establishing corporate culture construction means strengthening the awareness of corporate management, so that corporate culture and strengthening corporate management are integrated and inseparable.

2. Further reform and improve the enterprise's labor system, personnel system, distribution system, performance appraisal and other management systems, so that the implemented group company management system meets the requirements of modern enterprise systems. Group company management work Embark on the track of institutionalized, programmed and standardized operations.

3. In accordance with the requirements of the quality, environment, and occupational health and safety management systems, modify and improve the various management systems and working procedures of the group company, and implement them carefully, so that the self-management awareness and ability of cadres and employees can be further improved Enhance.

4. Carry out creative work such as thinking innovation, management innovation, and technological innovation, and establish and improve the incentive and restraint mechanisms of the group company.

(3) Promote the construction of behavioral culture

Behavioral culture is the superficial layer of corporate culture. It is the activity culture generated by corporate employees in production, operation and interpersonal relationships, and is the business style of the company. , spiritual outlook, and dynamic reflection of interpersonal relationships, as well as a reflection of corporate spirit and corporate values.

Promote behavioral culture:

1. Establish and improve the "Group Company Employee Code of Conduct" and do a good job in developing employees' behavioral norms, including corporate ethics and morals, leadership behavior and employee behavioral standards, work style, service attitude standards, etiquette standards, working environment and employee welfare systems, etc. Externally, it includes corporate relations, market research, competition countermeasures, waste disposal, public welfare cultural activities, etc.

2. Strengthen professional training for employees to generally improve their civility.

3. Carry out in-depth education on professional ethics, social ethics, and family virtues to form employees’ “three virtues” standards and good behaviors.

4. Vigorously explore, discover, cultivate and summarize the advanced models of the group company, carry out vigorous publicity and commendation, reflect the cultural taste of the group company through the models, and establish a good image of the group company and employees, so as to create a stronger Demonstration, radiation and inheritance.

(4) Construct and enhance material culture construction

Material culture is the surface layer of corporate culture and is the environment, conditions, facilities, etc. in terms of corporate construction, production, operation management, culture and entertainment, etc. The sum of material requirements more intuitively reflects the cultural atmosphere, spiritual outlook and management level of an enterprise.

Construction and improvement of material culture:

1. Complete the introduction of VI (corporate identity system) visual image system, and unify the group in accordance with the basic system and application system standards of VI overall design Various corporate identities such as company logos, flags, songs, badges, colors, etc.

2. Standardize the architectural style and color tone of the group company, formulate a project construction VI (visual identity) manual, and unify the safe and civilized visual identity of project construction (color doors, fences, road signs, signs, offices, living, Construction, overall planning and setting of each area, etc.)

3. Standardize the abbreviations of the group company and each department; standardize the appearance of the group company’s car body; standardize office equipment and office utensils, design and standardize employee clothing styles and tone.

4. Unify and standardize the installation specifications and location of the group company’s promotional signs and billboards, do a good job in the group company’s advertising, build the MCC 11 brand, and expand the group company’s visibility and reputation.

5. Advocate the beautification, purification and modernization of the working environment, construction environment and living environment, and establish and implement the "On-site Civilized Construction Management Specifications", "Group Company Environmental Construction Standards", etc.

6. Make plaques, drawing boards, light boxes, etc. that hang a large number of group company concepts at construction sites, office areas, living areas, office buildings, conference rooms, etc., so that the group company concepts can be deeply rooted in the hearts of the people and strengthen the enterprise. cultural contagion.

6. Main methods and carriers of corporate culture construction

(1) People-oriented and full participation. Building an advanced corporate culture is a process that is carefully designed by the core layer of the company, actively promoted by the management, and all employees within the company recognize and recognize it in management practices and regard it as their code of conduct and jointly abide by and implement it. , is a step-by-step process of development and practice, which is ultimately reflected in the conscious behavior of employees. Managers play a major role in promoting the construction of corporate culture and are active advocates of corporate culture. Employees are the main body of corporate culture construction and are practitioners and builders of corporate culture construction. Therefore, cadres at both levels should play a leading role in the construction of corporate culture, practice it personally, take the lead in setting an example, and try their best to create necessary conditions and a good environment and atmosphere for the majority of employees, so as to gain the broadest understanding, recognition and support from the majority of employees. Enable them to actively participate in various activities of corporate culture construction.

(2) Create a learning group company. Creating a learning group company is an important carrier of corporate culture construction. It is necessary to pursue the goal of realizing the collective vision of the group company, based on improving employees' mental models and promoting self-transcendence of employees, using team learning as a means, and with systematic thinking as the core, and actively carry out learning party branches, learning teams, Activities to create learning families and activities to become knowledge-based employees create an atmosphere and mechanism of “all employees learning, whole-process learning, team learning, work-based learning, and learning-to-work” to enhance employees’ learning, practical, and innovative abilities. Enhance the core competitiveness of the group company.

(3) Strengthen team building. Teams exist widely in enterprises and are an important part of modern enterprise organizational systems. Strengthening team building is an effective means to improve organizational management efficiency. With the fundamental purpose of strengthening organizational cohesion and improving organizational management efficiency, we must actively practice the team culture of the group company and give full play to the multiplier role of the team in completing the reform, development and production and operation of the group company.

(4) Focus on actively exploring ways and methods to closely integrate ideological and political work with corporate culture construction, and focus on building the "Ten Ones" project. That is: ①, sing a song (the song of the 11th Metallurgical Group); ②, run a newspaper ("Metal 11 Group"); ③, establish a showcase (the group company's promotional showcase); ④, build a good One space (improvement of the group company website); 5. Establish a series of cultural and sports societies (literary and artistic, calligraphy and painting, sports associations, etc.); 6. Establish a project cultural publicity column (project department cultural publicity column); 7. Implement one action (care Employee actions); 8. Hold a lecture (Talk about the Communist Party members around me lecture); 9. Create a youth civilized construction site; 10. Build a service team (Youth Volunteer Service Team) . Innovate the forms and carriers of corporate culture and actively create a good atmosphere for corporate culture construction.

(5) Promote the image of the group company and create a harmonious corporate relationship. It is necessary to support social welfare undertakings, guide employees to actively participate in social welfare activities, make full use of mass media such as newspapers, radio, television, and the Internet, carry out publicity and public relations activities with clear themes and clear goals, strive to improve the cultural literacy of employees, and establish a good reputation of the group company improve the public image and create a harmonious public-private relationship.

7. Implementation steps

(1) The first phase: integration, design, and initial stage (May 2010-June 2011)

Mainly The work is to sort out and integrate cultural resources; formulate an outline and plan for corporate culture construction; actively build and initially establish three major systems, the corporate philosophy system, the corporate behavior system, and the corporate audio-visual identification system, with corporate spirit and corporate value as the main content, laying the foundation for corporate culture construction. Base.

1. Establish and improve organizational structures to form a leadership management system and operating mechanism for corporate culture construction. Establish a corporate culture construction leading group to effectively strengthen the organizational leadership of corporate culture construction work. Establish a corporate culture construction promotion office to effectively strengthen the daily management of corporate culture construction work.

2. Refining corporate philosophy and formulating employee behavioral norms.

It is necessary to organize the analysis and combing of the original distinctive material culture, safety culture, management culture, etc. of the group company system, and extract the group company's concept system (business concept, management concept, development concept, talent concept, quality concept, The concept of technological innovation, the concept of democracy and the legal system, etc.), the code of conduct system, and began to formulate the "Metal 11 Corporate Culture Manual", "Employee Behavior Manual", etc.

3. Fully introduce and standardize the use of the group company’s corporate image identification system (VI). All units of the group company must strictly apply the group company's visual identification system, establish a distinctive overall image of the group company inside and outside the system, and enhance the centripetal force and sense of belonging of all employees to the group company.

4. Train corporate culture backbones and popularize corporate culture knowledge. It is planned to hold corporate culture training courses in phases and batches during the year to train leading cadres and corporate culture backbones of the entire system. Invite corporate culture experts and senior corporate managers to teach corporate culture theory, corporate development strategy, CI theory, etc., so that all employees will have a deep understanding of the significance, content, goals, tasks, etc. of corporate culture construction and enhance their awareness of carrying out corporate culture activities. sex.

5. Use effective carriers to carry out corporate culture building activities. Carry out promotion activities related to corporate culture construction in the "No.11 Metallurgical Group" newspaper and website; comprehensively promote the "second entrepreneurship" process in 2010, accelerate the realization of the "three major leaps", and actively carry out various labor competitions and technology competitions; ideological The "Ten Ones" project of political work extends and expands the corporate culture and takes root in the hearts of every employee, forming a cultural atmosphere of interaction from top to bottom.

(2) The second stage: Consolidation and improvement stage (July 2011-2013)

This stage is mainly to consolidate and improve the construction of corporate culture from a height, depth and breadth perspective level and further enhance the core competitiveness of the group company.

1. Focus on the creation of learning organizations. We should be based on improving employees' thinking patterns, provide employees with good training conditions and learning environment, and cultivate employees' learning and innovation abilities that constantly surpass themselves. Combined with the actual production and operation of the enterprise, various forms of skills competitions and labor competitions are carried out to form a strong atmosphere of learning on the job, working while learning, and creating in practice, and comprehensively improve the overall quality of the employee team.

2. Focus on cultivating the cultural orientation of the group management model. MCC 11 Group is an organic whole composed of various units of the group company system. It must cultivate a business philosophy dedicated to maximizing the overall benefits of the group company, establish the concept of capital value and large cost, and give full play to the strategic planning center of the group company headquarters, On the basis of the functions of capital operation center, major decision-making center and profit center, we should establish a comprehensive, coordinated and sustainable development concept to make the various management tasks of the group company scientific, procedural and standardized, and form a system that is suitable for modern enterprises and at the same time, in line with International management system and management culture.

3. Focus on the organic integration of employees’ personal values ??and corporate values. Deepen the reform of labor, personnel and wage systems, focus on the implementation of "talent projects", and strengthen the capacity building of human resources. Guide employees to design their own careers, fully mobilize their enthusiasm, initiative and creativity, guide them to integrate their personal growth into the development of the enterprise, and form a situation where employees rise and fall and thrive.