What are the main elements of logo design?

1. Simplify complexity: Simplicity means using thin lines or geometric shapes. Simplicity does not mean minimization. Although minimalist design can make logo suitable for a wide range of media, what I really want to say is the simplification of the realization of ideas or themes.

2. Create memory points: it is applicable to all brands that come into contact with, and the meaning of the brand consists of every user experience. Of course, this can be strengthened by profound visual recognition; Logo helps people remember the experiences related to the company, so we should design powerful symbols that are easy to remember.

3. Multi-scene application of logo: make its logo graphics simple. This is not only to adapt to the changes of contemporary aesthetics, but also a main reason, which is to make the existing logos more universal. It can span all kinds of media and applications, from large to small, from printing to digital.

Extended data:

Anyone can design a logo, but not everyone can design a successful logo. A successful design can achieve the goals set in the design outline, but an enviable design, capable of becoming a symbol, will also be simple, highly relevant, adaptable, lasting and unique.

For this reason, this change has led to the trend of simplifying brand logo design: using simple shapes, clean lines and fonts, and three-dimensional shapes to create sustainable and easy-to-understand logos. If there is anything to prove that this trend is true, it is that this kind of movement is on the rise, from beer and fast food industries to professional sports, media, entertainment and consumer goods-all kinds of brands are updating and simplifying their logos to attract consumers, stand out from competitive products and thrive in digital media.