20 10 Vancouver Winter Olympics theme slogan

On Thursday, the organizing committee of the 20 10 Winter Olympic Games announced that two lyrics from Canada's national anthem "Oh, Canada" became the slogan of Vancouver Winter Olympics. Previously, the organizing Committee applied for trademark registration for these two lyrics.

These two lyrics are "with glowing hearts" in the English version of the Canadian national anthem and "des plus brilliant explorations" in the French version of the national anthem.

According to the regulations of the Canadian Heritage Department, "Oh, Canada" has a history of 100 years and belongs to public copyright. The use of lyrics in this song does not require government approval.

Organizers have repeatedly said that they hope to make the 20 10 Winter Olympics a "Canadian Olympic Games", and using the lyrics of the Canadian national anthem is also part of achieving this goal. Ice hockey fans who sing "Oh, Canada" before the game and students who sing the national anthem every morning need not worry.

"This will not constitute an infringement of trademark rights," said Neil Melissiep, a trademark lawyer in Vancouver. "They sing the national anthem without any commercial purpose. They don't use this trademark to sell things. They are just singing a song. "

But if someone sells something with two lyrics registered as trademarks, the nature is completely different. The organizing committee took the Olympic brand very seriously and managed to get the Canadian Parliament to pass an unprecedented bill, which also protected several words related to the 20 10 Winter Olympics. For example, the number "20 10" and the English word "winter" cannot be registered as trademarks because these words are too common.

Because of the use of the word "Olympic", some vendors in Vancouver were taken to court, although some things using the word "Olympic" existed before Vancouver was approved to host the 20 10 Olympic Games. Several people who want to register domain names related to "Olympics" on the Internet have also been taken to court.

The slogan of the Beijing Olympic Games is "One World, One Dream", while the slogan of the last Winter Olympics in Turin, Italy was "Passion burns here".

(It can also be understood as: with a glowing heart (English), outstanding efforts reach the peak of success (French). It represents the Olympic athletes and their excitement when they win medals, as well as the Canadian country and people, and also contains the characteristics, thoughts and history of Canada. )