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Planning plan for restaurant promotion activities
7 articles on restaurant promotion activity planning plans
How to plan the restaurant promotion activity planning plan? An activity plan is a written plan that explains the time, location, purpose, expected results, budget and activity methods of the activity. Now I will bring you a planning plan for restaurant promotion activities. I hope you will like it.
Restaurant promotion activity planning plan 1
1. Purpose of the activity
National Day has always been a good time for restaurants and hotels to do promotions, and it is also a good time to stimulate consumers. The best opportunity to stimulate consumption, this activity is not only to obtain better profits, but also to strengthen the external image of the restaurant and deepen the impression of the restaurant in the minds of consumers.
2. Activity theme:
"Joy the National Day with good gifts."
3. Activity target:
Targeted Different groups of people, high school and low, carry out different National Day promotion activities to effectively cater to different groups of people.
4. Event time:
September 28th - October 8th
5. Event format:
Discount; Gift; lottery draw
6. Specific content of the event
1. During the promotion period, anyone who dines in our restaurant with a price of over 100 yuan can enjoy a 10% discount. Special Mid-Autumn Festival dishes are also provided with the table.
2. During the promotion period, anyone who specifies a series of packages in our store will get the corresponding Mid-Autumn Festival gift box.
3. During the event, anyone who dines in our restaurant can participate in the National Day Lantern Fans Prize-winning Guessing Activity. You can also get a snapshot for free.
7. Event Advertising
1. Place outdoor advertising in places with concentrated traffic, such as train stations and bus stops.
2. Newspapers and local TV stations should also carry out publicity.
3. Distribute leaflets.
8. Other related strategies
Arrangements must be made in advance for personnel transfer, hotel layout, etc., and emergency measures must be initiated. At the same time, relevant records and summaries must be made to prepare for promotion evaluation. Prepare. Restaurant publicity activity planning plan 2
1. Interactive activities
Mom’s cooking competition. The competition allows mothers to showcase their specialty home cooking and unique and innovative home cooking.
2. Features of the launched dishes
The restaurant launched a beauty and health package to benefit Mother’s Day. Launch a health and beauty package to express special love to mothers.
1. Nostalgia feast on Mother’s Day
Nostalgia means remembering the past. Old objects, old friends, hometown and bygone years are the most common themes of nostalgia.
2. A nutritious meal for Mother’s Day
As Mother’s Day approaches, eat a nutritious and delicious meal with your mother, and wish your mother health and beauty forever.
3. Mother’s Day family dinner
Play the family card to attract middle and low-end diners, focusing on home-cooked dishes with popular tastes, supplemented by fashionable dining environment and standardized services. Attract fashionable young people to celebrate Mother's Day.
3. Prepare Mother’s Day gifts:
Restaurants should design activities and small gifts to celebrate Mother’s Day accordingly. Give carnations as holiday gifts to every mother who goes to the restaurant.
1. In the name of a certain restaurant, send outstanding Mother’s Day text messages to target consumers, and impress consumers with emotional exchanges.
2. Send event content via SMS to inform target consumers of Mother’s Day activities at a certain restaurant and the main location where the event will be held.
Restaurant promotion activity planning plan 3
1. Event time
March 8, __
2. Event location
__Food City, __Seafood City, __Food Seafood Plaza, __Far Spring
3. Activity Theme
Beautiful Women’s Day, __Happy Date
p>4. Activity content
Activity 1: Each store will promote three to five spring beauty and health dishes according to its actual situation during the activity, and display them on the booth.
Activity 2: On March 8th, each store can give free small gifts, beauty soup, etc. according to its own store conditions to the first __ female customers who come to our store. Each store must register and keep financial records. .
Activity 3: Use the SMS platform to send __ catering Women’s Day event information to steadily maintain old customers. The text message content: "Beautiful Women's Day, __ is happy to meet you! In this warm holiday, _ _Catering celebrates Women's Day with beautiful food! Various health and beauty packages are presented wonderfully."
Activity 4: Hang banners at the entrance of each store with the content: "Beautiful Women's Day, __ Happy meeting”
5. Precautions
1. Each store will train employees on relevant knowledge, proactively remind guests when dining that day, and send holiday greetings.
2. The coupon activities and point card activities will be carried out normally on the day of the event.
6. Relevant requirements
1. The planning department is responsible for making banners and delivering them to each store before March 7.
2. Each store must submit the list of new customers to the company's planning department on March 9, so that the planning department can return to the customers in a timely manner to understand the progress of each store's activities! Restaurant promotion activity planning plan Part 4
Activity theme:
Meili Catering Company launches a special large-scale discount activity on Thanksgiving Day
Activity date:
November 25th - December 10th
Activity location:
Meili Roast Duck Restaurant
Activity content:
Eat for RMB 188 and get a portion of Bashu Palace Fried Chicken worth RMB 28
Eat for RMB 288 and get a portion of Gold Medal Sea Bass worth RMB 38
Eat for RMB 388 to get a free serving of Ginkgo Prawns worth RMB 48 One serving of balls
Note: Accumulation is not allowed and only one dish can be given per table
Customers who participate in this event cannot use it at the same time as wedding banquets, table reservations and all preferential activities. , see the in-store poster for details.
The final right of interpretation belongs to Meili Catering Co., Ltd.
Use the following publicity methods to promote and attract customers to make secondary purchases. When the customer goes to the bar to check out and consumes the above-mentioned amount, the cashier must explain to the customer and give the customer a photo of the dish for free ( Equivalent to vouchers) to guide customers’ secondary consumption psychology.
Promotion method:
1. Carry out community promotion according to the geographical situation and the coverage location of our store’s member customers, and use the community bulletin board to place print advertisements, __ blocks
2. Print 5,000 Dadu 16-page promotional pages and use Dahe newspaper folders for publicity
3. Make a large-scale outdoor wall spray painting with the theme highlighting the event content
4 , print photos of the dishes, indicate that the seal is valid, (print the amount and Mr. Wang’s signature and the slogan {Delicious – not to be missed} on the photo, stamp on the back)
5. Paint on the water sign Hand-painted pop, placed at the entrance of the hotel, with the theme highlighting the event content
6. Make a door banner with a slogan about the event content
7. 10,000 messages on the SMS platform, event Send it out before starting (sending in batches) Restaurant Promotional Activity Planning Plan Part 5
Product sales are divided into low and peak seasons, and hotel products are no exception. For different companies, the time allocation in the off-season is naturally different.
After experiencing the popularity of the Lunar Spring, our hotel's overall sales have declined. This is also the contradiction between the off-peak and peak seasons that has always existed in the hotel business. In fact, whether it is light or not is only a relative term. When the overall sales volume in the market is declining, as long as you work hard and put in the effort to outrun your competitors, you can still have a large room for improvement in your sales share. In view of the arrival of the off-season, this marketing plan has been specially made.
1. Purpose of the activity
1. Expand the customer source market through cooperation with various travel agencies, tourist attractions and taxi companies.
2. Directly or indirectly promote potential customers within the hotel or outside the hotel to stimulate secondary consumption, strive for more repeat customers, and encourage customers to eventually become old customers and VIPs of the hotel. guests, ultimately increasing hotel sales.
2. Activity time
From x, month x, 20__ to x, month x, 20__.
3. Departments involved
Sales department, catering department, front office department, guest room department.
4. Activity Theme
Welcome the warm spring carnival season with courtesy.
5. Activity Plan
(1) Promote in a variety of ways to keep the off-season busy
Method 1: Contact local travel agencies in advance and attract them in the form of commissions It brings customers to my hotel.
The specific operation is as follows: The person in charge of the travel agency who introduces group customers to my hotel pays a commission of 5 yuan per room, and the payment is settled in cash on the same day.
Method 2: Establish alliances with various tourist attractions for mutual benefit.
The specific operation is as follows: After negotiating and reaching an agreement with each tourist attraction, any guest holding my hotel voucher can be used as cash when staying in our hotel for consumption. (The vouchers are valid during the event and will become invalid upon expiration. The vouchers cannot be converted into cash and can be used to offset the consumption of hotel rooms and meals.) Or you can enjoy tickets and consumption when you use our hotel's vouchers to spend at various alliance tourist attractions. Discounts (depending on the agreement of each attraction).
Method 3: Contact the taxi company and offer long-term cash rebates to taxi drivers who transport customers to my hotel.
The specific operation is as follows: issue the driver with a discount card of our hotel signed with his or her license plate number. If a guest holds the card when registering to enjoy the discount, the car owner will receive a 10 yuan cash commission, which will be paid at the end of the month. Account or cash out immediately.
(2) Preferred customer, expand reward program
Offer 1: Any foreign individual guest who stays 8 times in a row at the current rack rate in the month can receive a free regular or standard stay 1 room. Or individual travelers who stay for 3 consecutive nights will receive 2 bottles of mineral water.
Discount 2: When you book a deluxe room or a view room for June and July 20__ 2 months in advance, and confirm and pay the corresponding deposit in time, you can enjoy a crazy 40% discount on the retail price. . (The specific operation method is to be determined)
Offer 3: In cooperation with banks, guests holding designated bank credit cards can receive a voucher from the hotel as a gift when they use their card to make purchases at the hotel.
Offer 4: Use one day a week to get a few rooms for sale. (Use the pop sign in front of the store for promotion)
6. Advertising
1. Make vouchers and discount cards with hotel introduction and geographical location, and pay for them Notice, highlight the unique corporate culture.
2. Make road sign advertisements at nearby tourist attractions and train stations, targeting business and government personnel who are transiting or visiting.
3. During the event, preferential policies will be broadcast on an electronic screen throughout the day.
4. Spray painting or pop promotion in front of the hotel.
7. Advertising budget
The allocation of advertising budget is as follows:
1. The production cost of vouchers is controlled to: x yuan.
2. The production cost of the discount card is controlled to: x yuan.
3. The cost of publicity and advertising in scenic spots is controlled to: x yuan.
4. The cost of inkjet printing in front of the store is controlled to: x yuan. Restaurant publicity activity planning plan Part 6
1. Purpose of the activity
To celebrate the 13th anniversary of the establishment of __ Hotel Development Co., Ltd., establish a new image of a citizen enterprise, and improve the __ hotel’s reputation and take this opportunity to give back to old and new friends.
2. Activity theme
__Give me another peaceful and ambitious year in thirteen years (carrying on the past and opening up the 13th anniversary)
3. Activity time
May 18, 20__ - June 18, 20__
4. Specific content of the event
Activity 1: Big gift for zero consumption
p>
Single table consumption:
1) For purchases over 100 yuan, get: 38 yuan dining voucher, 20 yuan room voucher, and a pair of citizen VIP playing cards;
2 ) When you spend more than 300 yuan, you will get: 48 yuan dining voucher, 20 yuan room voucher, and a pair of citizen VIP playing cards;
3) When you spend more than 500 yuan, you will get: 48 yuan dining voucher, 20 yuan room voucher Voucher: One exquisite citizen parasol and one pair of citizen VIP playing cards;
4) For purchases over 800 yuan, get: 68 yuan dining voucher, 20 yuan room voucher, one exquisite citizen parasol and one pair of citizen VIP playing cards; One pair;
Activity 2: Citizen’s Garden, Banquet Paradise (food for citizens, fun for citizens)
1. Discount activities for restaurant wedding banquets, housewarming banquets, birthday banquets, and full moon banquets;
1) For a banquet of 10 or more tables, a 300 yuan voucher will be given;
2) For a banquet of 20 or more tables, a 600 yuan voucher will be given;
3 ) For a banquet of 30 tables or more, you will receive: 900 yuan voucher
2. Join hands with three major beverage suppliers to celebrate the store anniversary together and get equal pay for guests; (providing supermarket-priced liquor, beer, and beverages)
p>1) Kouzijiao: Buy one of Erxing Kouzijiao and Sanxing Kouzijiao and get a free 2-liter drink;
2) Guan Gongfang: Buy one of Six-year Guan Gongfang and Premium Guan Gongfang Get a free 2-liter drink (Pepsi or Sprite);
3) Yellow Crane Tower: Buy one of the two-star Yellow Crane Tower and the three-star Yellow Crane Tower and get a free 2.5-liter drink.
Activity 3: Room Discount
1) Every guest staying in our hotel will receive a 20 yuan restaurant voucher and a pair of VIP playing cards;
2 ) The chess and card room offers a special discount of 10 yuan/hour, with a cap of 100 yuan;
3) The special price of a single room on the fourth floor is 70 yuan/room.
Activity 4: Suiyuan and the garden join hands to celebrate the anniversary and give away true love
1) Any consumption at Suiyuan Hall from May 18th to June 18th Get 48 yuan for free when you spend 500 yuan or more (and so on) Two 20 yuan vouchers for guest rooms in the Garden Store
2) All guests who spend money at Suiyuan Club will receive a pair of VIP playing cards for each table.
Activity 5: Citizen Public Welfare Lecture
In order to better serve citizen VIP customers, top domestic masters will be specially invited to come to our store to give lectures, provide services to citizen members, and provide Everyone is interested in the course.
a. Teacher Restaurant Publicity Activity Planning Plan Part 7
Since the "Food Safety Law" was officially implemented on June 1, 20__, our county has vigorously publicized the "Food Safety Law" and carried out in-depth food safety rectification work. The food safety awareness of the people has been improved, and the overall food safety situation in the county's catering services is getting better. In order to further strengthen food safety publicity and education work and celebrate the fourth anniversary of the implementation of the "Food Safety Law", it was decided to launch a catering service food safety publicity week in the county from June 17 to June 27, 20__. Now combined with the county Actually, make this plan.
1. Work Objectives
By carrying out a series of publicity activities, the county supervisors will fully understand the main contents of the "Food Safety Law" and correctly perform the statutory provisions of the food and drug supervision department. responsibilities and enhance their regulatory capabilities and levels; further strengthen the responsibilities of catering service operators and enhance their legal awareness as the first person responsible for food safety; further improve the public's legal awareness of food safety and social supervision awareness, and mobilize all sectors of society to actively participate in catering services Food safety supervision.
2. Establish the organization
Establish a food safety publicity activity leading group according to work needs:
Team leader:
Members:
p>
The leading group office is located in the Food Security Office.
3. Event Time
June 17, 20__ - June 27, 20__
4. Promotional Content
1. Promote laws and regulations such as the Food Safety Law, the Implementation Regulations of the Food Safety Law, the Measures for the Administration of Catering Service Licensing, and the Measures for the Supervision and Administration of Food Safety in Catering Services.
2. Promote the new ideas, new mechanisms, new measures and new results of the regulatory responsibilities of the food and drug regulatory authorities and the food safety supervision of catering services.
3. Promote the obligations and legal responsibilities of catering service employees.
4. Promote common sense about food safety and basic knowledge about toxic and harmful foods.
5. Promote the key food safety work currently carried out in the catering service sector of our county.
6. Promote food safety knowledge in catering services such as safe eating and preventing food poisoning.
5. Activity Form
1. Make full use of radio stations, TV stations, newspapers, websites and other news media and street electronic screens, and publish public welfare information by setting up food safety promotion columns, etc. Through advertisements and other means, we will focus on publicizing food supervision work in catering services and popularizing food safety laws and regulations and food safety knowledge. At the same time, through food safety information and other briefings, timely reports on the implementation of the Food Safety Law Publicity Week activities were carried out.
2. Carry out on-site food safety publicity and consultation activities in squares and population and family planning squares, set up food safety publicity desks, distribute "Food Safety Law" and other publicity materials, set up publicity exhibitions, hang publicity slogans, and announce Report and complaint hotline, accept reports and complaints from the masses, help the masses resolve their doubts; organize personnel to distribute promotional materials in places with dense crowds.
3. Carry out the "Five Advances" activities of food safety knowledge activities, give full play to the role of supervisors, coordinators, and information personnel, and highlight the activities of bringing food safety knowledge into campuses, communities, and rural areas, forming a food Security mass supervision and publicity network.
4. Carry out centralized study and publicity of laws and regulations such as the "Food Safety Law" in the form of training and counseling; and organize discussions based on actual work to strengthen the effect of learning and publicity.
5. Carry out daily publicity such as on-site supervision and guidance in conjunction with law enforcement work, widely popularize food safety knowledge, and actively improve the long-term publicity mechanism for food safety knowledge.
6. Work Requirements
1. Strengthen organizational leadership, make careful arrangements, clarify responsibilities, and ensure the smooth development of publicity week activities.
2. The publicity week activities should highlight the theme, be close to life, adapt to local conditions, take multiple measures, adopt publicity forms that are popular with the masses, carry out publicity and education based on hot issues of concern to the masses, and publicize them extensively, striving to achieve practical results.
3. It is necessary to combine food safety publicity and education with the implementation of the "Food Safety Law", widely mobilize the public to understand the "Food Safety Law", and improve the general consumers' food safety awareness and self-protection ability; it is necessary to fully Mobilize various forces and strive to achieve up-down linkage and internal and external integration to form scale, create momentum, enhance effects, and expand influence.
4. Properly report on food safety emergencies in catering services and guide public opinion correctly.
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