What are the design skills of community slogans?

Let's explain the importance of community slogans first. Community slogan is not what many people think, but a kind of community culture, which is the embodiment of the community's ability to maintain cohesion.

Community is an online space, which is different from offline. Most people here are strangers. People may get together because of a goal or an activity, and the relationship between members is a weak connection. In this case, it is difficult for the community to maintain its vitality.

Community slogan is a subculture in the community, which can make everyone form a high degree of knowledge and make the relationship between members change from weak connection to strong connection, thus keeping the community active.

There are usually three types of community slogan designs:

1, functional

Slogans explain your own characteristics, and let everyone know at a glance what you do and what problems you can solve with the most specific and direct information. Just like Baidu "Baidu, you will know."

2. Interest orientation

This slogan expounds the direct benefits that this function can bring to users and the contribution that it can make for you to accomplish a certain goal. Just like Akiba PPT's "3 minutes a day, make a little progress"

3. Values

This slogan is to explain the attitude and feelings behind the pursuit of interests, and it is the world outlook, values and outlook on life after the sublimation of interests. For example, Wendy Wang's "woman's own way of living"

The design ideas of these three types of community slogans are not good or bad, but should be used according to different stages of the community.

For example, in the period of community construction, functions and benefits may be exported at this time, which can make users know you faster and reduce users' cognitive obstacles. But when your community has a certain reputation and brand awareness, it is the competition of values, and whether the values represented by your community can be accepted by the public as the core competitiveness.