IKEA values ??corporate culture

IKEA Values ??Corporate Culture

IKEA is a world-renowned furniture and home furnishing retailer from Sweden. Its harmonious product series can be described as a wide variety in function and style. No matter which style you like, there are home furnishing products and solutions for everyone. Here is the IKEA values ??and corporate culture that I have compiled. Let’s take a look.

Corporate culture is the "internal strength" for an enterprise to remain invincible. The secret to IKEA's success lies in its strong and very unique corporate culture. IKEA's business management strategy, cost consciousness, humanistic culture and value orientation focusing on returning to society are its genetic genes of "health and longevity". "IKEA culture" is a successful experience that not only general family businesses but also super multinational companies should learn from.

1. Introduction to IKEA

IKEA was founded in Sweden in 1943. "Creating a better daily life for most people" is the direction that IKEA has been striving for since its inception. Adhering to the business purpose of "providing as many customers as possible with affordable, well-designed, functional and low-priced household products". Currently, IKEA has 240 shopping malls in 34 countries and regions around the world, 8 of which are in mainland China, namely in Beijing, Shanghai, Guangzhou, Chengdu, Shenzhen, Nanjing, Shenyang and Dalian. In 2001, IKEA became the world's largest home furnishings retailer with ultra-high profits.

In the 2009 ranking of the "Global 100 Most Valuable Brands" selected by Interbrand, a world-renowned marketing research organization, IKEA ranked 28th with a brand value of approximately US$12 billion, and has continued to rise. trend, and IKEA is also the only company in the furniture industry among the 100 most valuable brands. Under the leadership of its founder Ingvar Kamprad, IKEA has grown from a small Swedish grocery store into a world-class international enterprise today. This is not only the great dream of a "little match boy", but also the creation of a rare imperial myth. With his unique charisma, Kamprad established a unique leadership art and a management style with a strong humanistic color. Mutual help, mutual loyalty, unity and simple life, all these important virtues are deeply integrated into He created the IKEA culture and pushed IKEA forward.

IKEA is one of the few remarkable business miracles of the 20th century. The history of IKEA began in 1943 in the small village of Agennare, Sweden, when its founder Ingvar Kamprad was only 17 years old. However, after more than 60 years of development, it has evolved from a small grocery store to the fastest growing, largest and most influential home furnishing company in the world.

As the founder of IKEA, Ingvar Kamprad plays an irreplaceable role in the development of IKEA. It can be said that without Kamprad, there would be no IKEA today. Kamprad has been determined to start a company of his own since he was a child. His earliest form of business was to sell matches. He first purchased matches in bulk from the capital Stockholm at low prices, and then sold them at prices lower than the retail price on the market. He sold it to his neighbors at a reasonable price, and the result was very successful, and he made his first business profit in his life. From then on, Kamprad became more and more courageous, selling more and more varieties of products, and the scope of his business became wider and wider.

In 1943, after 17-year-old Kamprad graduated, as a graduation gift, his father and uncle helped him create his own company, which is now IKEA. The name IKEA was taken from him. The name is combined with the first letters of the farm and village where he lives.

As the owner of a world-class enterprise, Kamprad has always maintained a consistent civilian style, both in the past and now. He is not only frugal and kind, but also maintains a common attitude towards everyone around him. Good relationship. In the IKEA culture created by Kamprad, "the company is the home and the home is the company" is one of the concepts.

From some small things, it can be seen that Kamprad has no personal driver, no housekeeper, no bluff follower, Kamprad just blends into the crowd. His common people's ideas and concepts of democracy and freedom are also called "communist philosophy" by the outside world.

Perhaps it is hard to believe that Kamprad, a world tycoon, did not originally dream of becoming rich and successful, but had a kind of compassion for others. Being able to "combine the commercial motivation of pursuing profits with the eternal ideals of human society" and regard this as his dream is Kamprad's excellence. After a long period of exploration, he put the company's development The goal is to create a better future for ordinary people’s daily lives. This goal later influenced everyone working at IKEA and formed IKEA's unique business philosophy. It can be found from many examples that corporate culture is the personification of entrepreneurs; it is a mirror of corporate culture; at the same time, corporate culture must also be marked by entrepreneurs. Looking back at the development history of IKEA, we can find that as a leader, Kamprad’s personality has deeply influenced the construction of IKEA’s corporate culture.

2. IKEA corporate culture: "Home Model"

IKEA's home model is a long process of building from scratch, from parts to complete, and the construction of this home It started the day Kamprad founded the company. There is no doubt that Kamprad was the original owner of this home, and it was he who personally laid a solid foundation for this home. Kamprad’s concept of home deeply influenced the structure of this home and continued in his family. As the membership grows, each member is integrated into it, working together to make the family bigger and more solid brick by brick, and has formed today's home furnishing empire. Combined with IKEA's corporate culture, we tried to put forward IKEA's corporate culture in a concrete model so that each of us can understand and perceive IKEA's corporate culture more clearly, so we proposed the IKEA "home" model.

Simple, convenient, and self-sufficient

IKEA’s relaxed shopping environment is well known to the world, and it also reflects IKEA’s corporate culture—humanity, simplicity, convenience, and self-sufficiency.

In most furniture stores in Chongqing, the products are arranged according to categories, such as sofa area, coffee table area, and table area. Even if occasionally some businesses are willing to spend money to decorate their stores, there is still a lack of coherence and unity. The IKEA showroom is a complete and heart-pounding "home", where various commodities are combined into warm and comfortable scenes one after another.

IKEA’s samples are selected from styles provided by 1,500 furniture suppliers around the world. Each product is named in Swedish and translated into multiple languages. Some stores in Chongqing not only lack a comprehensive understanding of imported products, but even the instructions are original, leaving consumers confused.

When you arrive at IKEA, you just need to follow the arrows drawn on the floor and you can walk through the entire store from beginning to end. If you don't need a waiter, no clerk will bother you. If you have children, you can "save" them in a "big box" with a lot of toys and personal care. If you are tired or hungry after shopping, the specially opened restaurants here prepare fragrant coffee and delicious food from various countries for you.

Here, you will feel that this is not a store, but an exhibition hall of modern home life. It does not matter whether you buy something or not, the key is the countless possibilities of home you see.

Adhere to core values

IKEA founder Ingvar Kamprad’s vision is unique. He not only wants to improve the living standards of most people, but also through a unique shopping experience to change these people themselves. Today's IKEA has indeed changed countless home furnishing consumers, but IKEA is still IKEA. The most surprising thing is that despite how powerful IKEA has become, both its founder and its successors have announced that "IKEA will never become a public company." They believe that if once listed, shareholders will inevitably demand faster and more returns, which will change IKEA's long-term goals and operations. This is not only an adherence to the "IKEA way", but more importantly, an adherence to its core values.

I think this is very inspiring for Chongqing's home furnishing enterprises, which are gradually expanding during their rapid growth.

Repay the society

When IKEA achieved great success and wealth, it never forgot to repay the society. In 2000, IKEA sponsored US$25 million to global resource organizations. IKEA is a major consumer of wood, and protecting forest resources is an important issue facing IKEA.

IKEA is committed to protecting the planet by never sourcing wood from intact natural resources. As the largest wood-using giant, IKEA promises to never obtain wood from well-preserved natural resources to protect the earth's environment. IKEA's store in Shanghai adopts an environmentally friendly design. Rows of fitness equipment are installed outside the store for citizens to use, and a "love donation" activity is organized to support children in orphanages.

IKEA Research Report

1. Sofa

Most of IKEA’s sofas are mainly light and bright colors. Most of the sofas displayed are suitable for small families and are simple. It is fashionable and can save space. You can choose the size and color according to the apartment type. Each model has a different color. Generally, each sofa is removable and washable. You can choose sofa covers of different colors, etc., which is more suitable for young people. Most sofas are made of fabric and are easy to disassemble.

2. Seats and stools

There are chairs and stools in IKEA that are suitable for all ages. They are comfortable, have different functions, and come in various colors. The materials are mainly plastic, wood, and leather. . Generally, wooden ones are finely polished and the surface is coated with paint to extend their service life.

Office chairs generally have a swivel function, and are mostly made of leather and aluminum; semi-recumbent chairs are mostly made of wood, and some are made of rattan, which are suitable for leisure and can be used for sitting or semi-recumbent seating. Lying on it makes the chair more practical.

3. Beds

IKEA’s beds can be divided into double beds and single beds, as well as sofa beds, folding beds, etc. Most of the materials are wood, and there are also wrought iron beds. , the comfort of the mattress is carefully designed to help people maintain a natural and good supine posture. Most of the beds are of medium height. Some bed frames are equipped with movable tables, and some are single beds. In fact, the bottom floor can also pull out a short bed, and a mattress can be put on it to become a standard double bed. This bed It saves space to the greatest extent and achieves practical innovation, especially suitable for small apartments.

4. Cabinets

Cabinets are roughly divided into audio-visual unit cabinets, combination cabinets, bookcases, wardrobes, bedside tables, chests of drawers, etc. The material of cabinets is generally wood, with some special features. High-tech materials such as tempered glass and mixed frosted glass will be used, reflecting the progress of modern technology. The cabinet is designed for all storage, and the tailor-made appearance and adjustable combination accessories are more user-friendly.

5. Home Storage

IKEA’s ingenious storage method ensures that important areas at home for dressing up and grooming are more efficient. Say goodbye to the days of panic and searching for things, and your life becomes orderly. Classification is the key. Separate the sizes, keep the commonly used ones close by, and put the infrequently used ones on the shelf. In this way, you can find what you need in time, save a lot of time, and make full use of the space at home

Investigation conclusion:

IKEA was founded in Sweden in 1943. "Creating a better daily life for most people" has been the direction that IKEA has been striving for since its inception. The IKEA brand has always been associated with improving people's quality of life and adheres to the business purpose of "providing as many customers as possible with affordable, well-designed, functional and low-priced home furnishings". Today, the Swedish IKEA Group has become the world's largest furniture and household products merchant. Its sales mainly include seat/sofa series, office supplies, bedroom series, kitchen series, lighting series, textiles, cooking utensils series, house storage series, children's product series, etc. 10,000 products. The simple and stylish design of IKEA furniture achieves beautiful results. It also embodies the contemporary concept of energy conservation and environmental protection, making the useful space larger and saving and utilizing space. Not only is it practical, its innovative ideas are also worth learning. IKEA’s design always maintains a simple, natural and simple style. Household products are highly functional and changeable, and can be disassembled by oneself, thus properly solving the problem of integrating function and beauty. Their simple and organic shapes, natural colors and textures are very popular internationally. Through this investigation, I learned a lot, opened up my own ideas, and played a great role in future study. It is worth studying and learning. ;