Interim Measures for the Promotion and Management of Public Service Advertisements in 2019

Interim Measures for the Promotion and Management of Public Service Advertisements

Article 1 is to promote the development of public service advertisements, standardize the management of public service advertisements, and give full play to the role of public service advertisements in construction, political construction, cultural construction, and social construction , and play a positive role in the construction of ecological civilization. These measures are formulated in accordance with the Advertising Law of the People's Republic of China and relevant regulations.

Article 2 The term “public service advertisements” as mentioned in these Measures refers to non-profit advertisements that disseminate, advocate good morals, promote the improvement of citizens’ civilized quality and social civilization, and safeguard the interests of the country and society. .

Various types of public information such as government affairs information and service information, as well as special promotional videos, are not public service advertisements as referred to in these Measures.

Article 3 The state encourages and supports the development of public service advertising activities, and encourages, supports, and guides units and individuals to participate in public service advertising by providing funds, technology, labor, intellectual achievements, media resources, etc.

All advertising media are obliged to publish public service announcements.

Article 4 Public service advertising activities are carried out under the guidance and coordination of the central government and spiritual civilization construction steering committees at all levels.

The administrative department for industry and commerce performs the duties of advertising supervision and guiding the development of the advertising industry, and is responsible for the planning and related management of public service advertisements.

The press, publication, radio and television department is responsible for the guidance and management of the production, publication and broadcast activities of press, publication and radio and television media public service advertisements.

The communications authorities are responsible for the guidance and management of the production, publication and broadcasting of public service advertisements by telecommunications business operators.

The Internet Information Department is responsible for the guidance and management of the production, publication and broadcasting of public service advertisements by Internet companies.

Transportation management departments such as railways, highways, waterways, and civil aviation are responsible for the guidance and management of public service advertisements on public transport vehicles and related stations.

The housing and urban-rural development department is responsible for the guidance and management of urban outdoor advertising facilities, construction site fencing, and public service advertisements in scenic areas.

Other member units of the Spiritual Civilization Construction Steering Committee should actively do a good job in the work related to public service advertisements. If it involves the responsibilities of their own departments, they should provide support and do a good job in relevant management work.

Article 5 Public service advertisements shall ensure quality and content shall comply with the following provisions:

(1) Correct value orientation and comply with national laws, regulations and ethical requirements;

(2) Reflect the public interests of the country and society;

(3) Standard use of language and characters;

(4) Appropriate form of artistic expression and good cultural taste.

Article 6 The content of public service advertisements should be distinguished from the content of commercial advertisements. Commercial advertisements that involve social responsibility content are not public service advertisements.

Article 7 Public service advertisements designed, produced, published or named by an enterprise may be marked with the enterprise name and trademark logo, but shall meet the following requirements:

(1) No marking is allowed Names of goods or services and other content related to the promotion and promotion of goods or services, including unit address, website, phone number, other contact information, etc.;

(2) Graphic works marked with company name and trademark logo The area shall not exceed 1/5 of the advertising area;

(3) The audio and video works shall not display the company name and trademark logo for more than 5 seconds or 1/5 of the total duration, and shall be marked in the form of a standard version The duration of the company name and trademark logo shall not exceed 3 seconds or 1/5 of the total duration;

(4) The corporate name or trademark logo appearing in the public service advertisement screen shall not visually reduce the public's awareness of the Feelings and perceptions of the content of public service advertisements;

(5) Commercial advertisements shall not be designed, produced or published in disguised form in the name of public service advertisements.

Any violation of the provisions of the preceding paragraph shall be deemed as a commercial advertisement.

Article 8 The sources of public service advertisements include public service advertisement drafts, public service advertisement library manuscripts and self-designed and produced manuscripts.

All advertising media are obliged to publish public service announcements approved by the Spiritual Civilization Construction Steering Committee.

The public service advertising authority shall establish a database of public service advertising works, and the manuscripts shall be freely selected and used by the public.

When units and individuals design, produce and publish public service advertisements on their own, the public service advertising department shall provide free guidance services.

Article 9 Radio stations and television stations shall broadcast public service announcements in each program every day in accordance with the regulations (number of times) stipulated by the press, publication, radio, television and television departments. Among them, radio stations are between 6:00 and 8:00, and between 11:00 and 13:00, and TV stations are between 19:00 and 21:00. The number of broadcasts shall not be less than the conditions stipulated by the competent department. ).

For major central newspapers that publish an average of 16 or more pages per day, the average total number of public service advertisements published per month is not less than 8 full pages; the average daily publication is less than 16 pages and more than 8 pages If the average number of public service advertisements published per month is no less than 6 full pages; if the average daily publication is less than 8 pages (inclusive), the average number of public service advertisements published per month shall not be less than 4 full pages. Party newspapers in provinces (autonomous regions, municipalities directly under the Central Government) and provincial capitals and sub-provincial cities publish an average of 12 pages (inclusive) or more per day, and the average total number of public service advertisements published per month is not less than 6 full pages; the average daily publication is 12 pages (inclusive) Including), the average total number of public service advertisements published per month shall not be less than 4 full pages. Party newspapers, evening newspapers, metropolitan newspapers and industry newspapers at other levels shall publish an average of no less than 2 full pages of public service advertisements per month.

The central government’s major current affairs journals and the current affairs journals of provinces (autonomous regions, municipalities directly under the Central Government) and provincial capitals and sub-provincial cities publish an average of at least one page of public service advertisements per issue; other public life and abstract journals publish an average of at least one page per issue. Publish at least one page of public service advertisements in two issues.

Government websites, news websites, commercial websites, etc. should promote and display public service advertisements in prominent locations on their websites, clients, and core products every day. Among them, the publication and broadcast time should be between 6:00 and 24:00, and the number should not be less than the number of articles (times) stipulated by the competent department. Encourage websites to combine public service advertisements with their own characteristics, make full use of new technologies and new means to display text, pictures, videos, games, animations and other diversified channels, forums, blogs, microblogs, instant messaging tools and other multi-channel communication, web pages, tablets, mobile phones, etc. Such as multi-terminal coverage, long-term publicity and display of public service advertisements.

Telecommunications business operators must use mobile media and related business operations to regularly publish public service advertisements.

Article 10 Relevant departments and units shall use various social media to publish public service advertisements.

Advertising facilities or other appropriate locations in public places such as airports, stations, docks, theaters, shopping malls, hotels, commercial blocks, urban communities, squares, parks, scenic spots, etc., buses, subways, Advertising media or other appropriate locations on long-distance buses, trains, airplanes and other public transportation vehicles, construction site fences, landscape light poles and other structures in appropriate areas are obliged to publish public service announcements or work approved by the supervisor. Other public service announcements approved by the department. The placement and release of public service announcements in such places should be neat, safe, coordinated with the environment, and beautify the surrounding environment.

The industrial and commercial administration, housing and urban-rural construction and other departments encourage and support relevant units and individuals to use reasonable methods in daily life matters such as commodity packaging or decoration, company names, trademarks, architectural design, furniture design, clothing design, etc. Integrate into the mainstream values ??of society, spread Chinese culture, and promote the Chinese spirit.

Article 11 The state supports and encourages the increase of public service advertising facilities and distribution channels in the fields of production and life to expand social influence.

The housing and urban-rural development department shall prepare a plan for the installation of outdoor advertising facilities and shall plan a certain proportion of public service advertising space facilities. When issuing a bidding plan for advertising facilities, the release of a certain number of public service advertisements should be a prerequisite.

Article 12 The public service advertising department shall formulate and publish an annual public service advertising activity plan.

Publishers of public service advertisements shall report the release of public service advertisements in the previous quarter to the local industrial and commercial administration department for record before the 5th of the first month of each quarter.

Radio, television, newspapers, periodicals, telecommunications business operators, Internet companies, etc. should also report the release of public service announcements to the local press, publication, radio and television, communications authorities, and cybersecurity departments for filing.

The administrative department for industry and commerce shall monitor and inspect the release of public service announcements by advertising media units, and regularly announce the release of public service announcements.

Article 13 The release of public service announcements shall be included in the evaluation of the creation of civilized cities, civilized units, and civilized websites.

Advertising industry organizations should include the release of public service announcements by member units into industry self-discipline evaluation.

Article 14 The designers and producers of public service advertisements shall enjoy the copyright of public service advertisements in accordance with the law. Any unit or individual shall use public service advertisement works in accordance with the law and shall not use or modify the works without the consent of the copyright owner.

Article 15 If public service advertising activities violate the provisions of these Measures and there are provisions in relevant laws, regulations, and rules, the relevant departments shall impose penalties in accordance with the law; if there are no provisions in relevant laws, regulations, and rules, the relevant departments shall impose penalties Criticize, admonish, and order corrections.