Guangzhou Asia Soda Drink Factory was acquired

The decline of Asian soft drink factories is naturally due to lack of funds, management bottlenecks, institutional difficulties and other reasons. But I think there is another point that cannot be ignored, and that is the itch of joint ventures. In 1993, Asia Soda Factory finally entered into a joint venture with Pepsi-Cola under internal and external difficulties. However, this joint venture did not bring the expected revival and glory to Asia Soda Factory, but instead accelerated the process of Asia Soda disappearing from the market. Examples like this are not uncommon. Vitality 28 and Maxam toothpaste were frozen after joint ventures with foreign parties. Although they later spent huge sums of money to buy back the brands, their vitality was severely damaged and it was difficult to recover. The joint venture did not bring the expected betrothal gift, but instead cost her her dowry. If domestic brands want to persist, they still have to go their own way and use their brains to study the market. Like Jianlibao a few years ago, people inside and outside the industry thought it was dead, but as soon as "Season 5" came out, a company was revitalized. Still an old saying: self-reliance, enough food and clothing

Why did we fall into decline?

AA batteries suddenly appeared in "Asia" soda

At Ms. Chen's home, the reporter saw the bottle of soda filled with AA batteries and found that the retail price was 1 yuan per The cap of the bottle of soda was labeled with "green lemon flavor". The iron cap had not yet been opened, and the TV was clearly inside.

Ms. Chen said that after the incident, she called the manufacturer to complain, and the manufacturer responded and proposed two solutions. First, she would pay five for one, that is, she would be compensated for five bottles of soda; second, she would be compensated for five bottles of soda; , return her one yuan. Ms. Chen found this solution unacceptable. Later, she also found the local salesperson of Asia Soda. Ms. Chen said that the other person's attitude was very bad and asked her, "Do you want money?"

1. Talk about development:

Guangzhou Asia Soda Water Factory is the enterprise with the longest history of producing soda drinks in Guangdong Province. It is known as "Asian Soda Drink, full of flavor and flavor" in the province, Hong Kong and Macao. Asian sodas are "flavorful" because they contain enough carbon dioxide, making them refreshing to drink; Asian sodas are "flavorful" because they have unique craftsmanship and formulas, and use exquisite ingredients to maintain their original taste. As Xu Shijie, the former Secretary of the Guangzhou Municipal Party Committee, said in his inscription when he inspected the factory: "The color is fresh and the smell is fresh and fragrant, and the quality has a long history: the equipment is updated and the materials are selected, Asia is soaring with new wings."

In the 1930s, Li Zhiyang, who had worked at Watsons Soda Water Factory, together with 11 other people including Li Guanling, Liang Hanqi, Huang Youtong, and Wang Zhensan, raised funds to set up a soda water factory. They purchased an old 12-head soda water machine and a 300 square meter factory building. They opened the factory in February 1946. No. 80 Tak Street was officially opened, and the then provincial senator Gan Lichu was invited to inscribe the signboard of "Asian Soda Drink Factory". The factory established a board of directors, with Li Guanling as chairman and Li Zhiyang as manager. Most of the workers are family members of shareholders. They adopt a flexible method of determining production based on sales, with dedicated personnel monitoring market conditions and delivering goods to your door at any time. I also put a lot of effort into promoting advertising and compiled a catchy slogan: "Asian soda, Asian soda; I am so good, but I am not as good; I am so good, but I am not as delicious." ” was repeatedly promoted on radio stations and newspapers, making the name of Asian soda spread far and wide and becoming a household name. Li Zhiyang also paid great attention to the quality of his products and adopted the business policy of small profits but quick turnover. As a result, the reputation of "Asian soda, full of flavor and flavor" and "high quality and low price" quickly spread throughout the city. More than 2 million bottles were produced. By the time the factory moved to No. 298 Dade Road in 1949, Asia Soda Drink Factory already had three 12-head soda machines, more than 80 employees, a factory building of more than 2,000 square meters, and an annual output of more than 5 million bottles. At this time, Asian soda has established a firm foothold in the Guangzhou market and is the only Grade A soda in the Guangzhou market. At the same time, Li Zhiyang and others opened another branch factory in Macau, and the reputation of "Asian soda, full of flavor and flavor" began to spread to Macau, and then to Hong Kong.

In March 1956, Asia Soda Water Factory implemented a public-private partnership and was renamed "Public-Private Partnership Asia Soda Candy Factory". After the joint venture, the first director was Jiang Shifang, and the deputy directors were Li Zhiyang and Wang Shu. At the same time, it successively merged with 5 small candy factories, including Shi'an, Qiongnan, Tongxing, Xinhua, and Huimin Candy Factory, and successively built candy workshops on Yangong Street, Huifu West Road, and Taiping South Road.

By the early 1960s, there were only three soda manufacturers left in Guangzhou (Asia, Xinghua and Guangdong Beverage Factory), with an annual output of about 20 million bottles. But people's consumption level was not high at that time, and the soda market was becoming saturated.

Under this situation, if domestic soda drinks want to survive, they need to open up new markets. In 1964, with the support of Chen Yu, the governor of Guangdong Province at the time, the first batch of Asian apple soda was produced and launched in Hong Kong during the National Day of the same year. Since Asian soda already has a certain reputation in Hong Kong, and it was the first time Chinese soda was shipped to Hong Kong after liberation, it sold well. People lined up to buy it, and the tens of thousands of boxes of soda that were shipped were sold out in just a few days. Asia Soda Factory immediately expanded production, added varieties such as sashimi and orange juice, and expanded the market to Macau and then to Singapore. This was the only soda product in my country that entered the international market at that time. Due to the increase in soda export volume, the original factory buildings and equipment cannot meet production needs. At the beginning of 1966, the Guangzhou Municipal Light Industry Bureau merged the 1,000-square-meter factory building of the Zhongya Soda Factory and the equipment and personnel of the Xinghua Soda Drink Factory into the Asia Soda Drink Factory, and assigned the candy workshop of the Asia Soda Drink Factory to the Xinghua Factory. The Asia Soda Drink Factory once again became a specialized A company that produces soda drinks. In October of the same year, the foreign trade department invested more than 600,000 yuan to build a new factory building for the Asia Soda Drink Factory at the current site (No. 6 Tianhe Road). The purpose was to build a professional factory specializing in the production of soda drinks for export (domestic soda drinks were produced by the Guangdong Beverage Factory). The design covers an area of ??about 23,000 square meters and has an annual output of 25 million bottles. After several months of hard work, Asia Soda Factory was officially put into operation on May 1, 1967, exporting 380,000 boxes of soda that year. By the end of 1968, the soda workshop of Guangdong Beverage Factory was merged into Asia Soda Factory. From then on, Asia Soda Factory became the exclusive soda factory in Guangzhou.

During the "Cultural Revolution", the Asia Soda Drink Factory was renamed Guangzhou Beverage Factory No. 2, Guangzhou Beverage Factory No. 1, and Guangzhou Soda Drink Factory. It was not until January 1, 1984 that the original name was restored.

After the reform and opening up, people's living standards have become higher and higher, and soda has become a common drink for the general public; coupled with the hot weather in Guangzhou, soda consumption is large. In hot summers, soda is in short supply. As a result, soda manufacturers sprung up. At that time, there were 72 in Guangzhou alone. The "dominance" of Asian soda manufacturers in the Guangzhou soda market was broken. Factory director He Jie and his partners realized that although the quality of Asian sodas was good, the output was low due to backward equipment and packaging. If they wanted to continue to gain an advantage in the Guangzhou market and go nationwide, they could only introduce advanced foreign technologies and updates. equipment. According to the actual situation of the factory, they adopted the approach of introducing new equipment and transforming the original old equipment at the same time. As the demand for soda drinks across the country increased day by day, the factory leaders decided to use the experience of the American "Coca-Cola" company in setting up branches around the world, export technology, and utilize the human, financial resources and sales markets of various places to produce and sell "Asian soda drinks." As a result, the Asia Soda Drink Factory Longmen Branch was born in May 1984, and then it took off unstoppably. By the end of 1988, it had developed into 21 branches across the country, including 11 in other provinces. The vigorous establishment of branch factories provides a good opportunity to increase the popularity of Asian soda in the country. When the Urumqi branch of Asia Soda Water Factory cut the ribbon, the person in charge of the city government said: "Our cooperation with Asia Soda Water Factory has broken the situation where the people of Xinjiang have not had high-end soda drinks for decades after liberation." Spread throughout the country.

In June 1984, Asia Soda Water Factory became one of the first 70 enterprises in Guangzhou to expand its rights. At the end of the same year, the factory director responsibility system was implemented. Director Zhang Guiyuan is far-sighted and believes that in order for Asian soda to go nationwide and target the world, it is not enough to just set up branch factories. The decades-old bottling practice should also be reformed and new packaging that is popular internationally should be adopted. Only in this way can it be in the international market. occupy a place on. Since 1985, Asia Soda Factory has raised tens of millions of yuan in funding and introduced two Lidong packaging production lines produced in Sweden, a two-piece can production line produced in the Federal Republic of Germany, and a 1.25-liter PET bottle and glass bottle produced in the United States. The production line and its water treatment system, syrup treatment system and other ancillary projects have greatly improved the production capacity.

In November 1987, Asia Beverage Group Corporation was established. Asia Beverage Group Co., Ltd. is a semi-tight consortium with Asia Beverage as the leader and integrating scientific research, raw material base, sales and horizontal alliances. Its establishment is a new milestone in the development of Asian soda water factories.

Representative products: Asia Soda Factory produced soda and juice when it was first established; in the 1960s, it produced apple soda and Shashi soda; in the 1970s, it launched concentrated solid drinks; in the 1980s, it launched Pearl River Brand Fresh Orange juice soda, Asia Coke, Red Star brand Shashi soda, etc.; the variety of sodas has increased since the 1990s. Juice sodas include Pearl River Bridge brand fresh orange juice soda, Orange Bao soda, Red Star brand orange juice soda, Mijin brand orange mango soda, and pineapple soda; cola type Soda drinks include Coca-Cola, Pepsi-Cola, and Asia Coke; sports drinks include Guanli brand high-energy sports drinks, Lingkong brand high-energy drinks, etc. Quality Inspection Report Love’s Soda and Paranoid Taste Buds Love is just like soda. I believe that all those who entrusted their teenage years to the 1980s can understand this poem. Sweet, refreshing and even a little expensive, soda brings associations to the happy life of the 1980s. At that time, Guangzhou was most famous for its Asian soda. In many people’s memories, it cost 25 cents twenty years ago. The taste of soda is still associated with the hot summer in Lingnan cities. I don’t know since when, that taste slipped away from our tongues. Today, Asia Soda Factory has undergone several changes and turned into Asia Beverage Company. This is why many people tell us that "Asia Soda Factory has ceased production." Before that, it had a joint venture with PepsiCo, which was a big deal in the debate over whether we should drink "foreign water" or "national water" in the early 1990s. Now such debates have disappeared and no one Calculate the “economics” behind drinks. Twenty years ago, soda was synonymous with beverages. The "Guangzhou City Chronicle" account of Guangzhou's industrial development had a special chapter on soda. Today, the concept of soda has been replaced by carbonated drinks. However, for many people, in today's beverage market, there is still nothing that can give us the same feeling as the Asian sodas of the past. The memory of taste buds will always be irreproachably biased, and this may become a part of our memory forever. . Geographical memory: The change and migration route of the soda water factory and the city: Dade Road → Huanshi Road → Development Zone. Perhaps intentionally or unintentionally, the transformation path of the Asian soda water factory happened to be consistent with the rhythm of changes in the city. During these long sixty years , Asia Soda Drink Factory has been moving all the way eastward. Despite its ups and downs, it has always occupied a place in urban life. Dade Road: The front shop and the back factory In Guangzhou's "Overseas Chinese Chronicle", you can also find information about Asia's soda water factory. The Asia Soda Drink Factory is located at "No. 398 Dade Road (No. 298 after liberation), with a capital of 73,129 yuan and 111 people." The original location of the Asia Soda Drink Factory on Dade Road, "No. 298, Dade Road", is now the Guangdong Provincial Hospital of Traditional Chinese Medicine, and it is no longer what it used to be. Many old Guangzhou residents recall Dade Road in the early days of liberation. Although it was not a noisy commercial center like Yanjiang Road and Beijing Road, it was also lined with shops and factories, such as the Tiangong Cloth Factory, the Rivet Factory, and two companies named "Bie". Youtian" and "Lotte" funeral parlors, these are time-honored brands in Guangzhou, no longer exist today, but now that I think about it, they are a bit messy but full of life. In 1956, as a public-private partnership, Asia Soda Drink Factory merged five small candy factories, including Shi'an, Qiongnan, Tongxing, Xinhua, and Huimin Candy Factory, and successively built candy workshops on Yangong Street, Huifu West Road, and Taiping South Road. The Asia Soda Drink Factory on Dade Road basically retains the "front store and back factory" model, but it has grown to a considerable scale. The "front store" is a three-story building, with retail and wholesale stores on the first floor and retail and wholesale stores on the second floor. In the office, the raw materials are basically placed on the third floor. The "back factory" already has 4 production lines, using 12-head soda machines from the UK. Huanshi Road: Pearl River water exchanged for U.S. dollars In 1966, when the Asia Soda Water Factory moved to No. 6 Tianhe Road today, Tianhe Road and Huanshi Road had not yet been built. The location of the current Asia Soda Water Factory employee dormitories was still a piece of farmland, so At that time, the soda water factory did not even have a specific house number, so it was generally said that the factory was located at the "end of Dongfeng Road". Although the Asia Soda Drink Factory moved only a few years ago, there are still not many relics left. Old employees said that the old factory building is gone, but today a big banyan tree and a kapok tree at the entrance of Dongfeng Plaza are still there. In addition, the bus stop in front of the original soda water factory has always been called the "Asia Soda Water Factory Station", and it was only changed in the past two years.

The new factory was built for export needs. At that time, the Guangzhou Municipal Foreign Trade Department supported Asian soda water exports and put forward the slogan "Pearl River Water for Dollars". At that time, the Guangzhou Municipal Light Industry Bureau transferred the 1,000 square meter factory building of the Zhongya Soda Factory and the Xinghua Soda Water Factory. The equipment and personnel were merged into Asia Soda Drink Factory, and the candy workshop of Asia Soda Drink Factory was transferred to Xinghua Factory, making Asia Soda Drink Factory once again become an enterprise specializing in the production of soda drinks. In October of the same year, the foreign trade department invested more than 600,000 yuan in The new Asia Soda Factory building is built at No. 6 Tianhe Road. The purpose is to build a professional factory specializing in the production of soda for export. It is designed to cover an area of ??about 23,000 square meters and have an annual output of 25 million bottles. After several months of struggle, the new Asia Soda Drink Factory was officially put into operation on May 1, 1967, with its products mainly for export. Development Zone: Division, Division, Integration. When we interviewed the Asia Beverage Company in the development zone, we saw that today’s “Asia” factory is still relatively large, but due to sales restrictions, not all production lines are in operation. In 1993, Pepsi-Cola formed a joint venture with Asia Soda Drink Factory to establish Pepsi Asia Beverage Co., Ltd. in Guangzhou. In 1996, the newly established company settled in the Guangzhou Development Zone. By 2002, Pepsi ended its joint venture with Asia. Although it has gone through several divisions and mergers, today's Asia Beverage Company still settles in the development zone and produces beverages under the "Asia" brand. It is understood that in the 1990s, there were eight major carbonated beverage companies in the country, and all of them went through the same path as Asian sodas. Today, it is very difficult for Asia to still retain its own brands. A page in history "I am happy with you, but I am angry without you" Guangzhou Asia Soda Drink Factory is the enterprise with the longest history of producing soda drinks in Guangdong Province. It officially opened in February 1946 at No. 80 Dade Street. It was originally funded by 11 people including Li Zhiyang, Li Guanling, Liang Hanqi, Huang Youtong, and Wang Zhensan, who had worked at Watsons Soda Factory. Before liberation, there were several overseas Chinese shareholders who participated in the preparation of the establishment. Because many of them had experience in overseas business and corporate work, the soda water factory was quite unique in its operation. "Enough smell and enough taste" When the soda water factory was first established, investors asked Gan Lichu, the then provincial senator, to inscribe the signboard of "Asian Soda Drink Factory". The factory established a board of directors, with Li Guanling as the chairman and Li Zhiyang as the manager. Most of the workers were family members of the shareholders. In the following time, Asia Soda has established a firm foothold in the Guangzhou market and is the only Grade A soda in the Guangzhou market. The employees of Asia Soda Factory also made up a catchy advertising slogan for their products: "Asian soda, Asia soda; I am good, but not as long as I am; I am long, but not as good as me." From that time on From the beginning, the slogan "Asian soda, full of flavor and flavor" spread. It can be seen that before liberation, it was not easy to make soda drink "long-lasting" and "good" with good taste. Advertising bombing In the memory of old Guangzhou, the advertising methods of soda water factories are not limited to these. They also wrote the slogan of Asian soda on the buses, which became the earliest mobile advertisement in Guangzhou. It is said that soda advertisements were played in cinemas and on radio stations in the 1950s before showing movies. For example, Cape Red Mansion Swimming Pool also had advertising slogans. There were soda billboards on the roofs of buildings along the Pearl River, and they were illuminated with lights at night. . It was the "advertising campaign" during this period that spread the name of Asian soda to Hong Kong, Macao and Southeast Asia, laying the foundation for large-scale exports in the future. Exclusive formula Asian sodas are famous at home and abroad for their quality and taste. The formula of sodas is a key factor. It is said that the holders of the formula at that time were also quite business-minded. One of the investors named Huang Wei mastered the formula of Shashi soda caramel. After the public-private partnership, he published part of the formula and mastered the other part himself. In the soda production workshop, he prepared the caramel he made every time. The factory once hired an engineer to work with him, but he never got the secret recipe. Because Mr. Huang’s caramel recipe is unique, many other food companies go to Asian soda factories to purchase caramel raw materials. It seems today that Master Huang had a strong sense of market economy in protecting the secret recipe, which was also very beneficial to the protection of the brand. Memory Fragments: Those were the most glorious years in 1958: Sodas were hung up and sold. When the Asian Soda Factory was on Dade Road, it had a "front store and back factory" structure. According to old employees, soda at that time was a luxury product and the tax was relatively high. tax, so the price is high. In the store, sodas are sold hanging from ropes. At night, the lights are still on, showing the "prestige" status of soda drinks.

At that time, those who bought soda mainly came from some hotels, such as Victory Building, Xinhua Hotel, Xinya Hotel, etc. 1966: Lighting candles to build a new soda water factory. In 1966, the foreign trade department invested in the construction of a new factory building for the Asia Soda Water Factory. Construction started on October 14, 1966. This day was also the Guangzhou Liberation Day. The foreign trade department's request at that time was that it would be built in the following year. Before May Day, production was put into operation, and a large number of workers lived and ate on the construction site. Finally, the new soda water factory was built in half a year. At that time, there was still farmland near the soda water factory site, and there was no electricity. The employees brought their own mosquito nets and lived in temporary buildings. In the shack built, candles should be lit at night. 1979: Giving Soda to Cows Until the early days of reform and opening up, soda was a high-end beverage in people’s lives. For example, ice cream bars at that time cost one or two cents, while soda cost one or two cents. This shows the huge difference. The Asian Soda Drink Factory has a traditional variety called Shashi Soda. Because it contains wintergreen and caramel, it has the effect of preventing colds, so it is especially popular in summer. It is said that at that time, some farmers were reluctant to drink soda, but they gave it to their cattle in the summer. Vase indicates. 1984: Asking the factory manager to approve the purchase of "negative products" In the 1980s, it was quite respectable to serve Asian soda at weddings. But even for soda factory workers, it’s not easy to buy cheap soda. It is said that during the production and filling process of soda, some bottles were not filled, so they were called "negative products" and could not be shipped out of the factory. They could be processed internally. At that time, the soda that passed the factory with good quality was only 15 cents a bottle, and this The price of soda is eight cents a bottle. If employees want to wholesale such soda, they need the factory director to sign an approval slip. 1988: Cars lined up hundreds of meters to buy soda. After the reform and opening up, soda has become a common drink for the general public; coupled with the hot weather in Guangzhou, soda consumption is large. In hot summers, soda is in short supply. Although there are 72 soda manufacturers, and the dominance of Asian soda factories has been broken, the products of Asian soda factories are still popular. At that time, wholesalers from all over Guangdong queued up to pick up the goods at the factory door. The cars were lined up at the gate of the factory the night before, and the fleet sometimes had to line up to the Ouzhuang overpass a few hundred meters away today. The first interview was about their memories and the trajectory of the city. There were once 14 soda water factories in Guangzhou. Interviewee: He Jie. Keywords: public-private partnership, export, building new factory. He Jie, the old director of Asia Soda Water Factory, is from Shunde. He came to Guangzhou in 1945 and worked in He worked at Guangyuan Bakery on Yide Road, and then worked at Shi'an Candy Factory. In 1956, the public-private partnership merged with Shi'an Candy Factory and Asia Soda Drink Factory. He Jie went to Asia Soda Drink Factory as a security cadre. Later he served as factory director. Reporter: What was the situation of the soda industry in Guangzhou before liberation? He Jie: In order to write the beverage section in "Light Industry Chronicle Food Chronicle", we have reviewed a large amount of information. It is understood that after the victory of the Anti-Japanese War, Guangzhou's soda beverage manufacturing industry experienced great development, and there was a "Xian Shi" , "Taiping", "Watson's", "Zhongxing", "Xinghua", "Health", "Daming", "China", "New Liuhe", "Anle", "Lianquan", "Baima", " Most of the 14 soda water factories in "Pearl River" and "Asia" are small factories with only one or two soda filling machines. Most of the models are single-head "Shenzhu" machines and Japanese-style tilt-head machines. Reporter: What was the production situation of Asia Soda Drinks Factory in 1956? Does your first impression of soda come from this era? He Jie: At that time, there were only three or four production lines in the factory, and the machines were quite old. In my memory, the soda machine still had the year 1888 engraved on it. It might have been an old machine from England. Employees basically operate semi-manually. Reporter: What were the considerations for building a new factory in 1966? He Jie: Mainly for export needs. At that time, Guangzhou City proposed to "exchange Pearl River water for U.S. dollars," which meant encouraging exports. After the new plant was completed in 1966, the Asia Soda Water Factory was officially put into operation on May 1, 1967, exporting 380,000 boxes of soda water that year. By the end of 1968, the soda workshop of Guangdong Beverage Factory was merged into Asia Soda Factory. From then on, Asia Soda Factory became the exclusive soda factory in Guangzhou. The goal in the future is to develop its own brand. Interviewee: Zhang Guiyuan Keywords: introduction of production lines, joint ventures, brand retention In 1975, Zhang Guiyuan was assigned to work at the Asia Soda Drink Factory. In 1984, Zhang was appointed factory director. Currently, he is the general manager of Guangzhou Asia Beverage Co., Ltd.

Reporter: The East German production line was introduced in 1983, and the can production line was introduced in 1985. What was the background under which the company did this at that time? Zhang Guiyuan: In June 1984, Asia Soda Water Factory became one of the first 70 enterprises in Guangzhou to expand its rights. At the end of the same year, the factory director responsibility system was implemented. At that time, Asia Soda Water Factory had already set up branches in several places across the country, which had a great influence. But we have begun to notice the popular packaging of international beverages, so we introduced a can production line in 1985 and launched canned beverages in 1986. This was quite advanced at the time. Reporter: What is Asia’s goal now? Zhang Guiyuan: Some of the domestic brands that were part of the joint venture have now withdrawn from the market. In the face of fierce market competition, our goal is mainly to develop our own brands. Now we have soda, juice drinks, purified water and other products, and we are also preparing to launch cola products. drinks. Past Past Soda and Fashion Changes Soda - Apple Soda - Can Today we can understand the relationship between beverages and fashion from various beverage advertisements. In fact, this trend is not unfamiliar to Guangzhou people at all. In 1930, the Guangzhou Pharmacy opened by the British businessman Watson Co., Ltd. also ran the soda business in Guangzhou. This was the first soda manufacturing enterprise in Guangzhou. Soda has since become a fashionable drink in Guangzhou. Before liberation, Asia Soda was well-known in Southeast Asia for its "smell and taste". By 1964, with the support of Chen Yu, the then governor of Guangdong Province, Asia Soda Factory produced the first batch of Asia Apple Soda, which was launched in Hong Kong during the National Day of the same year. Since Asian soda already has a certain reputation in Hong Kong, and it was the first time soda from the mainland was shipped to Hong Kong after liberation, it sold well. People lined up to buy it, and the tens of thousands of boxes of soda that were shipped were sold out in just a few days. Asia Soda Factory immediately expanded its production, adding varieties such as sashimi and orange juice, and expanded the market to Macau and then to Singapore. This was the only soda product in my country that entered the international market at that time. In the 1970s, the soda water factory carried out diversified operations, using the leftover materials from soda production to produce solid beverages with fresh orange crystals and pineapple crystals. Many citizens still have memories of giving fresh orange crystals as gifts. In 1983, before the two "music" brands entered people's lives on a large scale, Asia Soda Water Factory launched its own "Asia Coke". In the early 1980s when "foreign investment" was still controversial, the first free foreign investment production line was launched abroad. The owner of the introduction was the Asia Soda Drink Factory, which was "nearly fifty years old". By August 27, 1985, at that time, the domestic The largest aluminum alloy canned soda production line has also been put into operation at Guangzhou Asia Soda Factory. This production line was introduced from the former Federal Republic of Germany. On July 28, 1985, the results of the first national sports drink and supplement competition were announced in Beijing. Guangzhou Asia Soda Drink Factory's "Guanli" beverage won the best sports drink award. Soda, juice soda, canned soda, sports drinks, Guangzhou people who never refuse fashion always let a sweet air float over the city. Major Events "Asia" History In February 1946, the Asia Soda Drink Factory officially opened at 80 Tai Tak Street. When the factory moved to No. 298 Dade Road in 1949, the Asia Soda Factory already had three 12-head soda machines, more than 80 employees, more than 2,000 square meters of factory buildings, and an annual output of more than 5 million bottles. Asia Soda was the largest brand in the Guangzhou market. The only Grade A soda. In March 1956, Asia Soda Water Factory implemented a public-private partnership and was renamed "Public-Private Asia Soda Candy Factory". In 1964, the first batch of Asian apple soda was produced, which was my country's only soda product to enter the international market at that time. In early 1966, Asia Soda Factory once again became a company specializing in the production of soda. In October of the same year, a new factory was built at No. 6 Tianhe Road and put into production the following year. During the "Cultural Revolution", Asia Soda Drink Factory was renamed as "Guangzhou Beverage Factory No. 2", "Guangzhou Beverage Factory No. 1 Branch", and "Guangzhou Soda Drink Factory". On January 1, 1984, the original name was restored. In 1983, German production lines were introduced. In 1985, the can production line was introduced. In 1993, Asia Soda Factory and Pepsi-Cola formed a joint venture to form Pepsi-Asia Beverages Co., Ltd., which lasted until 2002. In 1996, it moved to the East District of Guangzhou Economic and Technological Development Zone. In 2002, Guangzhou Asia Beverage Co., Ltd. was established.